Burson-Marsteller Global Social Media Check-Up 2012
Report
Burson-MarstellerFollow
Jun. 15, 2012•0 likes•85,884 views
Burson-Marsteller Global Social Media Check-Up 2012
Jun. 15, 2012•0 likes•85,884 views
Report
Business
Technology
The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest. This year, Visible Technologies, the leader in social media monitoring, analytics, and services for enterprises globally, provided data on online discussions of Fortune Global 100 companies.
Burson-MarstellerFollow
Recommended
Social Media Infographics Asia & PacificNuno_Esteves
Connected Commerce - Digitaliser le Point de VenteDigitasLBi Paris
Digital in 2016We Are Social Singapore
Burson-Marsteller 2011 Global Social Media Check-upBurson-Marsteller
Umfrage Social Media Monitoringnews aktuell
Social Media Trendmonitor 2012news aktuell
More Related Content
Viewers also liked
Facebook Global Pages for BrandsOgilvy Consulting
Gestion relation clientANT Office de Tourisme Cap d'Agde
產品人看O2O的顛覆?James Chu
Polnat04(3)'Mariviel Leyva
How to Get Consumers Addicted to Your ContentTara-Nicholle Nelson
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...Twittercrisis
More from Burson-Marsteller
A Voice for Young Syrian RefugeesBurson-Marsteller
Planet Football Executive SummaryBurson-Marsteller
Making it in America: The View from America SurveyBurson-Marsteller
China's Two Sessions 2017 Burson-Marsteller
Most Valuable Platforms Executive Summary Burson-Marsteller
Most Valuable Platforms Research DeckBurson-Marsteller
Recently uploaded
Email CJHaight
Evident_AI_Innovation_Report_.pdfChris Skinner
How to Create an Exceptional Healthcare BrandStewart Gandolf
TSX-V_WIL_2021-DATA.KRESTON.VN.pdfThuPhng26102
RDR BP PC V3PrabhjotSingh818949
IoT Insurance Observatory - Summary.pdfMatteo Carbone
Burson-Marsteller Global Social Media Check-Up 2012
- 1. @B_M #BMGlobalSocial facebook.com/Burson-Marsteller bm.com/social
- 2. 2
- 3. 3
- 4. 4
- 5. 5
- 6. 6 Source: Visible Technologies
- 7. 7 Source: Visible Technologies
- 8. 8 Source: Visible Technologies
- 9. 9
- 12. May 2010 May 2011 May 2012 12 Source: YouTube
- 13. 13
- 14. 2012 2010 2011 14 Source: Burson-Marsteller
- 15. 2010 2011 15 Source: Burson-Marsteller 2012 2010 2011 2012 2010 2011 2012
- 17. 2010 2012 2011 17 Source: Burson-Marsteller
- 18. 2010 2012 2011 18 Source: Burson-Marsteller
- 20. 2012 2010 2011 20 Source: Burson-Marsteller
- 22. 22
- 25. 25
- 26. 10.1 10.4 8.1 5.8 4.2 4.2 2.7 2.6 2.0 2.1 1.6 2010 2012 2010 2012 2010 2012 2012 2012 2011 2011 2011 26 Source: Burson-Marsteller
- 27. 27
- 28. 28
- 29. 2010 2012 2011 29 Source: Burson-Marsteller
- 30. 2012 2011 2010 30 Source: Burson-Marsteller
- 31. 31
- 32. 2010 2012 2011 32 Source: Burson-Marsteller
- 33. 33
- 34. 34
- 35. 35
- 37. 37
- 38. 38
- 39. 39
- 40. 40
- 41. 41 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
- 42. 2010 2012 42 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
- 43. 43
- 44. 44
- 45. 45 Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
- 47. Dallas Lawrence Zaheer Nooruddin Matthias Lüfkens Chief Global Digital Strategist Asia-Pacific Europe, Middle East and Africa +1-310-309-6677 +852-2963-6775 +41-22-593-6926 Dallas.Lawrence@bm.com Zaheer.Nooruddin@bm.com Matthias.Luefkens@bm.com @dallaslawrence @Digible @luefkens Cely Carmo Michael Bassik Latin America United States +55-11-3-094-2256 +1-212-614-4165 Cely.Carmo@bm.com Michael.Bassik@bm.com @celycarmo @mbassik Paul Cordasco Managing Director, Global Marketing +1-212-614-4522 Paul.Cordasco@bm.com @PaulCordasco @B_M facebook.com/Burson-Marsteller bm.com/social 47
Editor's Notes
- Full text: When Burson-Marsteller first launched our annual Global Social Media Check-up in 2010, the Fortune Global 100 were just beginning to use social media as a serious communications platform. In 2010, most companies simply used these channels to broadcast corporate messages. In 2011, the Fortune Global 100 started to engage with users on social media. The companies became active participants in online conversations.
- Full text:The vast number of conversations happening online mean that we’ve exited a time when companies and brands could tally and sort through all of their media mentions each morning. We’re entering a new age of monitoring and evaluation.
- Full text: As corporations have increased their presence on social platforms, they have also become increasingly engaged.
- Full text: Not only are companies engaging with stakeholders on social media, but they are creating multiple accounts to target audiences by geography, topic or service.
- http://pinterest.com/tesco/http://pinterest.com/walmart/http://pinterest.com/nestlekitchens/
- So many accounts so they can serve their stakeholders across different geographies, with different interests and many in different languageshttps://www.facebook.com/vodafoneDEhttps://www.facebook.com/vodafoneithttps://www.facebook.com/vodafoneUK
- Mobile usage to reach 4.2 billion by 2016Cisco predicts that 90% of web traffic will be video in 2015Companies are empowering social throughout their organizational functions and systems