1. The majority of Arab youth believe that "our best days are ahead of us" and have more national pride since the Arab Spring. 2. Fair pay remains the top priority for Arab youth. 3. While many Arab youth feel their countries are heading in the right direction economically, concerns remain about job security.

1. OUR BEST DAYS
ARE AHEAD OF US
April 9, 2013
www.arabyouthsurvey.com
Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen

2. ASDA’A Burson-Marsteller commissioned
Penn Schoen Berland (PSB) to carry out the
survey among Arab national youth aged
18-24 in 15 Middle East countries: the six
countries of the Gulf Cooperation Council
(Saudi Arabia, UAE, Qatar, Bahrain, Qatar
and Kuwait), Jordan, Lebanon, Egypt, Iraq,
Libya, Tunisia – and, for the first time,
Algeria, Morocco and Yemen.

3. e research was designed to uncover
country differences and common trends,
looking at concerns and priorities such as:
VIEWS OF THE IMPACT OF THE ARAB SPRING
ECONOMIC AND SOCIAL CONCERNS
ATTITUDES TOWARDS DEMOCRACY
VIEWS OF FOREIGN NATIONS
PERSONAL AND SOCIAL VALUES
MEDIA CONSUMPTION TRENDS
SOCIAL MEDIA HABITS

4. METHODOLOGY

5. e study was commissioned in December 2012. e
interviews took place from 13 Dec 2012 to 14 Jan 2013.
Sample details are given below:
ORIGINAL COUNTRIES 2008-2010
UAE OMAN QATAR BAHRAIN KSA KUWAIT EGYPT JORDAN LEBANON
N=250 N=150 N=200 N=200 N=250 N=200 N=250 N=200 N=200
Dubai Muscat Doha Manama Jeddah Kuwait Cairo Amman East
40% 50% 55% 100% 40% City 50% 50% Beirut
20% 40%
Sharjah Batinah Al Riyadh Alexandria Irbid
20% 50% Rayyan 40% Al Hawalli 25% 25% West
45% 30% Beirut
Abu Dammam Mansoura Zarqa 40%
Dhabi 20% Al Ahmadi 25% 25%
40% 20% Tripoli
20%
Al Farwaniya
30%

6. NEW IN NEW IN NEW IN
2011 2012 2013
IRAQ TUNISIA LIBYA ALGERIA MOROCCO YEMEN
N=200 N=200 N=200 N=150 N=200 N=150
Baghdad Tunis Tripoli Algiers Fes Sana’a
50% 50% 50% 50% 25% 50%
Irbil Sfax Benghazi Oran Salé Al Hudaydah
25% 25% 25% 25% 25% 25%
Basrah Susah Misrata Constantine Marrakech Ta’izz
25% 25% 25% 25% 25% 25%
Casablanca
25%
2008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY.
ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE.
2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.

7. TOP 10 FINDINGS

8. Majority of
1
Arab youth
believe that
“our best days
are ahead of us”.

9. GENERAL OUTLOOK
Q: Which of the following statements is
closer to your view?
3 1 2 4 2 2 3 2 2 2 4 1 1 3 3 3
6 6
22 16 20 20 20 Don’t know
24 21 25 24 25 21 22 25
27 28 26
26
31
Our best
days are
behind us
82 77 77 78
74 77 75 72 74 74 76 76
71 68 70 70 72
63
Our best
days are
ahead of us
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
all Arabia

10. GENERAL OUTLOOK
Q: Considering the last 12 months, do you think things
in your country of residence are now heading in the right
direction or are they going in the wrong direction? (Right direction) %
88
83 80
77
71 71
66 65 67 70
63
58
55 55 56 55 55 56
53
46 52 50 52
48 48 49 48 49
44 43
42
37
21
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
all Arabia
2012 2013

11. DIRECTION OF ECONOMY
Q: In general, do you think the economy in your
country / the region is going in the right direction
or in the wrong direction?
76
73
67 65
64 65 63 65 65
60 61
57 61
55 58 58 58 57 58
55 55 55 55 56
49 53 53 53
48 51 49 51 51 52
47 46
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
all Arabia
National Regional

12. IMPACT OF ARAB SPRING
Q: Since the start of the events of the Arab Spring
(in late 2010/early 2011), do you believe that your
government has become:
7 6 1 7 5 4 7 5 8 5
8 10 8 8 8
10
11 8 10
12 8 9 6 12 11 11 10
8 5 21 14 17 14
8 10
14 7 9 10 11 9
Don’t know
11 14 10 9
17
20 15
13 24
26
29 36 22 22 34
Less transparent/
24 29 representative
26 24 26
21 28 29 No more transparent/
24 24 representative
29 26 24
26
25 20 18
23 22 22 A little more transparent/
25 18 representative
14 19
23
37 33 Much more transparent/
25 20 22 24
22 23 22 22 18 22 representative
16 14 15
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen
all Arabia

13. IMPACT OF ARAB SPRING
Q: How far do you agree or disagree with
the following? (%)
Agree a lot / somewhat Disagree a lot / somewhat Don’t know
Following the uprisings across the 2012 72 24 4
Arab world, I feel the Arab
2013 70 24 7
world is better off
As a result of the uprising, I feel I 2012 71 24 5
will be better off in five years 2013 74 17 10
Following the uprising, I am 2012 68 28 4
personally better off now than
2013 67 30 3
I was a year ago

14. Arab youth have
2
more national
pride since the
Arab Spring.

15. IMPACT OF ARAB SPRING
Q: How far do you agree or disagree with
the following? (%)
Agree a lot / somewhat Disagree a lot / somewhat Don’t know
Recent changes in my country 2012 46 49 4
make me feel anxious about
2013 35 61 4
what the future holds
Following the uprising in the Arab 2012 40 55 5
world, I feel uncertain about the
2013 28 66 5
future of my country
Following the events of the
Arab Spring, I am more 2013 87 11 3
proud to be an Arab

16. IMPACT OF ARAB SPRING
Q: How far do you agree or disagree with the
following? “Following the events of the Arab Spring,
I am more proud to be an Arab” (%)
3 3 5 4 3 2 2 3 2 2 1 2
2 6 1 9 4 6 5
5
4
4
4 3 4 6 3
4 2 4
3 4 Don’t know
4 8 7 9
7 7 9 5 6 6 7 6 10 6 8
7 2 10
12
24 26 28 Don’t know
26 28 27 22 28 30
27 22 26 27 34 Disagree a lot
28 28
31
34
Disagree a lot
Disagree somewhat
Disagree somewhat
58 58 65 60 58
59 61 61 55 52 54 51
60 56 65
60 66
56 Agree somewhat
Agree somewhat
Agree a lot
Agree a lot
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
all Arabia

17. INFLUENCERS
Q: How far would you say each of the following
influences you and your outlook on life? (% very influential)
73
69
66
49
33
31
30 30 29 28
19
16
Parents Religion Family Friends Community Authors/ Politicians/ Business Media Music Sports Pop stars
leaders writers Government leaders figures
leaders
Base: Among All (don’t knows filtered)

18. VALUES & BELIEFS
Q: Which of the following is closest to your view? (%)
Traditional values mean
a lot to me, and ought to
68 65 60 be preserved for generations
83 to come
Traditional values are
outdated and belong in
the past. I am keen to
embrace modern values
40 and beliefs
33 35
17
2010 2011 2012 2013
Base: Among All

19. Fair pay
3
remains the
top priority
of Arab youth

20. IMPORTANCE OF FAIR PAY
Q: How important are each of the following
to you? Top 10 (% very important)
2011 2012 2013
82 82
68 70
63 65 66 64
61 61 62 62
58 58 58 57 58
54 55 55 55 54 53
50 51 51 50 51 51 50
e e y m s t e d i ly s
ag m tr is it ie r ne c ar oo m r ie
rw ho un r or e rs te lth u rh fa xu
fa
i n co t er iv In ea bo rt
a lu
a ow ti
c
of un e d
eh h a rd
id y ra r s/ pe b l e ig st ffo
m
oc ea ge -s ia en
d a
pa ng tf l le ig
h el f an to
ng ni em ou tc
o h t or sa ed bl
e
i w d ith to a ri ga
Be O a
be
s s e ss i n ar n
in gw e es cc ng tm ei
ng in th cc ga vi B
i v a Li ge
iv Li st
o ng in o
L s av
i av et
c ce H H a bl
n ga i ng
av
i Be
H
Base: Among All (don’t knows filtered)

21. JOB SECURITY
Q: Which of the following is closest to your
experience in the past 12 months?
None of the above
47
50 53
57 48 56 55 59 54 58 56
59 59 61
62 64 61 62
I know a friend who has
lost his/her job
20 15 22
17 18
14 16
18 I know a family member
17 17
15
14
16
18 19
19 13 who has lost his/her job
19
24 21 20
23 21
18 22 13 17 17 18 18 19
16 17 16
10
14
10
14
10 10 11 10
I have lost my job
8 7 6 6 6 9 5 4 8 9 8 8
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
all Arabia
Base: Among All

22. PREFERRED EMPLOYER
Q: Would you prefer to work in government or
for the private sector?
14 12 14 13 12 10 13 13 14 14
14 15 16 16 15 17 14 14
Don’t know
14 12 12
14 15 14 8
15 17 18 15 13 15
13 15 16 17 15
20 23
23 No preference
26 27 23 40 24
22 19
21
41 26 24 25 28
25
27
Private sector
48 54 46
58
46 50 49 48 52 50
44 44
32 38 38 42 43 43
Government
Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC
all Arabia
Base: Among All

23. Home
4
ownership is
increasingly
important

24. HOME OWNERSHIP
Q: How important are each of the following
to you? Top 10 (% very important)
2011 2012 2013
82 82
68 70
63 65 66 64
61 61 62 62
58 58 58 57 58
54 55 55 55 54 53
50 51 51 50 51 51 50
e e
tr
y m ie
s et re d i ly ie
s
ag m r is sit rn hc
a oo ur
rw ho un ro er t e lt rh f am x
i n o r v In ea ou a lu
fa ow cc ft
e ni ed hb rt d
a y ti o /u pe l eh g st
a or
d
cr
a r s b ei aff
ai m ea ge h-
s
lia en
d o
p ng o tf l le ig e af an et
i ng ni de
m ou co o h t or as ie
d bl
Be O
w a ith es
t
st ss in ar
r
ng
a
in gw eb ce
s ce g i
g n th c a c in e tm Be
in vi ga ng Li
v
og
v Li t o n i
Li e ss av
i av l et
cc H H ab
a
g i ng
in Be
av
H
Base: Among All (don’t knows filtered)

25. AGE OF FIRST-TIME BUYERS
Q: At what age do you expect to purchase your
own home? (%)
25
20
15
14
6
4
Already own my Before the age Between the ages Between the ages After the age Never
own home of 25 of 26-30 of 31-40 of 40
Among all
Not including “Don’t know”

26. Rising living
5
costs continue
to be the top
concern
among Middle
East youth

27. KEY CONCERNS
Q: How concerned would you say you are about each
of the following issues? (% very concerned)
57
Rising cost of living 63
62
39
Dangers of drugs 49
50
The economy
35
48
2011
49
Threat of terrorism 46
47 2012
Impact of the events of the Arab Spring 46
2013
42
Unemployment 44
44
40
Opportunities for women 43
43
Base: Among All (don’t know filtered)

28. KEY CONCERNS
Q: How concerned would you say you are about each
of the following issues? (% very concerned)
GCC Non GCC
63
61
51 51
48 49 48
46 47 46
45
42 42 42 43 41 40 40 41
38
Rising cost The economy Dangers of Threat of Impact of the Standard of Opportunities Unemployment Transport and Rise of Islamist
of living drugs terrorism events of the living for women road safety movements/role
Arab Spring of Islam in
political life
Base: Among All (don’t know filtered)

29. Civil unrest
6
and lack of
democracy are
the biggest
barriers facing
the region

30. OBSTACLES FACING MIDDLE EAST
Q: What do you believe is the biggest obstacle facing
the Middle East?
44 43
2012 2013
41 41
27 27 27 26
25
23
21 22 21 21
19
18
17
16
Civil unrest Lack of Lack of Israel-Palestinian Lack of Financial Threat of Lack of Loss of
democracy Arab unity conflict political issues terrorism strong traditional
direction leadership values
Base: Among All

31. e UAE
7 continues to
be seen as a
model nation

32. MODEL NATIONS
Q: Which country in the world would you like to live in? (%)
31
18 16 16 14
United Arab Emirates France United States Turkey Saudi Arabia
Q: Which country in the world would you most like your country to be like? (%)
30
17 16 16 13
United Arab Emirates France United States Turkey China
Base: Among All

33. MODEL NATIONS
Q: As your country develops, which country’s model of growth and development
would you like your country to follow? (%)
20
11 11 11
9
7
United Arab Emirates China United States France Turkey Germany
Base: Among All

34. Among nations
8 outside MENA,
France regarded
most favourably
by Arab youth

35. MODEL NATIONS
Q: How favourable are you to the
following countries? (Very favourable %)
2010 2011 2012 2013
46
44 44 43
41 41
39 39 39
34 34
32 31 30
30 29 28 27 29 28 29
25
23
20
France Germany China United Kingdom United States India
Base: Among All (don’t know filtered)

36. News
9 consumption
is falling and
newspaper
readership is
hardest hit

37. NEWS CONSUMPTION
Q: How often do you update yourself on news and
current affairs? Daily (%)
52
46
18
2011 2012 2013
Base: Among All

38. NEWS CONSUMPTION
Q: Where do you get your news
(%)
79
72
62 62
59
51
42
32
29 28
24
20
15 16 17
14
10 8
6 6
0
Television Online Newspapers Friends and family Radio Magazines Social Media
2011 2012 2013
Base: Among All

39. Social media
10
is becoming
increasingly
influential

40. TRUSTED NEWS SOURCES
Q: In your opinion what is the most trusted
source of news? (%)
2011 2012 2013
60
49
40
26
22
19 18 18
11
9 9
TV news channels Newspapers Websites Social Media
Base: Among All

41. INTERNET USAGE
Q: What do you do when you are online? (% Top 8)
GCC Non GCC
60
57
48 48
37 38
36 36 35
33
31
29
26 27
25
23
Listen to music E-Mail Download music Subscribe to a Online gaming Read news Upload videos / Watching movies/
RSS feed photos / music video clips
Base: Among All

42. BLOGS
Q: What do you on blogs? (% Top 8) Q: Where do the blogs that you
read come from? (%)
46
38 87
18
10 56
I read blogs I post on a blog I have my I comment on 22
own blog other people's
blogs My country The Middle East The West
Q: What kind of blogs do you read? (%)
52
42
34 31
22 21 18
Fashion News and Celebrity Technology Politics Health Cookery
Current News and
Affairs Nutrition
Base: All who blog

43. TWITTER
Q: inking about Twitter, which Q: Where do the people you follow
of the following applies to you? (%) on Twitter come from? (%)
I will respond to
other peoples
tweets
2012
I actively post
tweets
92 93
49 48 2013
39 38 67 68
I follow but do
not post
15 16
13 14
2012 2013 My country The Middle East The West
Q: Who are the types of people that
you tend to follow? (%)
2012
2013
86 87
45 46
21 21 12 12 12 12 9 10 9 9
ds ies ist
s
er
s
er
s
to
rs ns
ien br
it
na
l ad ad ta c ia
Fr Le Le en iti
ele ur us s Po
l
C Jo io es m
lig sin om
e Bu lC
R c ia
So
Base: All who use Twitter

44. FACEBOOK
Q: inking about social networking, Q: Where do the people you are
which of the following applies to you? (%) friends with come from? (%)
2012 2013 2012 2013
62 64
94 94
8
22 23
11 50 51
I have my own I have a Facebook I don't have a 19 18
Facebook account that account but don't tend Facebook account
I actively update to post or upload My country The Middle East The West
Q: Who are the types of people that you are
friends with on Facebook? (%)
2012
92 92
2013
13 12
26 27
8 8 7 7 6 6 5 5 4 4
s es s ns ts s s ts
nd ti or ia is er er is
ie ri tat ic al ad ad iv
Fr le
b
en lit rn e Le Ac
t
Ce Po ou sL us
m J es io al
om in ig ic
us it
a lC B R el Pol
ci
So
Base: All who use Facebook

45. 1 2 3 4 5
Majority of Arab youth
Rising living
Arab youth have more Fair pay
costs continue
believe that national remains the Home to be the top
“our best pride since top priority ownership concern
days are the Arab of Arab is increasingly among Middle
ahead of us”. Spring. youth. important. East youth.
6 7 8 9 10
Civil unrest Among nations News
e UAE
and lack of outside MENA, consumption
democracy are continues to is falling and Social media
France viewed
the biggest be seen as a most newspaper is becoming
barriers facing model favourably by readership is increasingly
the region. nation. Arab youth. hardest hit. influential.

46. OUR BEST DAYS
ARE AHEAD OF US
April 9, 2013
www.arabyouthsurvey.com
Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen