History and future of electronic charts
The history   <ul><li>Adam & Eve </li></ul><ul><li>From Navigation to LBS </li></ul>
The inventor : 007 Goldfinger  (circa 1’964)
 
1983   the   “microwave” is tested at the Genova Boat Show
1984  start of sales of the world’s  first product
1988  First plotter for boats under 45’
1991  First LCD unit – Sun-light visible and slim
1993  First electronic chart for smaller boats
1995  First plotter with integrated GPS
Milestones summary <ul><li>1964 Goldfinger </li></ul><ul><li>1984 first product </li></ul><ul><li>1991 first flat LCD visi...
The future
<ul><li>Charts = navigation? only ? </li></ul>The future
<ul><li>Boating is a lot more  </li></ul><ul><li>than just  </li></ul><ul><li>navigating from A to B </li></ul>
<ul><li>the time we are involved  </li></ul><ul><li>with boating  </li></ul><ul><li>is at least 10X more </li></ul>
<ul><li>We think about boating </li></ul><ul><li>We search </li></ul><ul><li>We plan </li></ul><ul><li>We boat: we drink, ...
The opportunity <ul><li>enjoy boating  </li></ul><ul><li>beyond navigation  </li></ul><ul><li>and beyond the boat itself  ...
The opportunity: serve all components <ul><li>We  think  about boating </li></ul><ul><li>We  search </li></ul><ul><li>We  ...
Some examples <ul><li>Social networking  </li></ul><ul><li>User Generated Content  </li></ul><ul><li>Freshest data </li></...
Some examples <ul><li>Social networking   link </li></ul><ul><li>User Generated Content </li></ul><ul><li>Freshest data </...
Some examples <ul><li>Social networking  ► </li></ul><ul><li>User Generated Content   </li></ul><ul><li>Freshest data </li...
User Generated Content
User Generated Content
U ser  G enerated  C ontent =  updates every minute
Freshest data <ul><li>Social networking  </li></ul><ul><li>User Generated Content  </li></ul><ul><li>Freshest data   (down...
Freshest data <ul><li>Social networking  </li></ul><ul><li>User Generated Content  </li></ul><ul><li>Freshest data  </li><...
Ubiquity   <ul><li>PC  </li></ul><ul><li>iPad </li></ul><ul><li>iPhone, Android, Nokia </li></ul><ul><li>Plotter syncing <...
Summary: <ul><li>History = navigation </li></ul><ul><li>Furure = LBS   (Location Based Services) </li></ul>
What is in it for the  customer <ul><li>Freshest data  </li></ul><ul><li>Most accurate data </li></ul><ul><li>Instant grat...
The Future: what is in it for the  Dealers <ul><li>Easier sell: customer is already educated, knows what he wants </li></u...
<ul><li>The two happiest moments of boating: </li></ul><ul><li>When we buy the boat </li></ul><ul><li>When we sell the boa...
 
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The History of Electronic Cartography and its Future

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by Giuseppi Carnevali (Navionics) at the BMEA Conference 2010

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  • Navionics Confidential
  • The History of Electronic Cartography and its Future

    1. 1. History and future of electronic charts
    2. 2. The history <ul><li>Adam & Eve </li></ul><ul><li>From Navigation to LBS </li></ul>
    3. 3. The inventor : 007 Goldfinger (circa 1’964)
    4. 5. 1983 the “microwave” is tested at the Genova Boat Show
    5. 6. 1984 start of sales of the world’s first product
    6. 7. 1988 First plotter for boats under 45’
    7. 8. 1991 First LCD unit – Sun-light visible and slim
    8. 9. 1993 First electronic chart for smaller boats
    9. 10. 1995 First plotter with integrated GPS
    10. 11. Milestones summary <ul><li>1964 Goldfinger </li></ul><ul><li>1984 first product </li></ul><ul><li>1991 first flat LCD visible in the sun </li></ul><ul><li>1995 ARCS raster charts </li></ul><ul><li>1999 first info (phone #, services) </li></ul><ul><li>2003 first charts from private surveys </li></ul><ul><li>2005 first Platinum multi-D </li></ul><ul><li>2008 first charts on iPhone </li></ul><ul><li>2008 AVCS (official UKHO vector charts) </li></ul><ul><li>2010 from navigation to LBS and UGC </li></ul>
    11. 12. The future
    12. 13. <ul><li>Charts = navigation? only ? </li></ul>The future
    13. 14. <ul><li>Boating is a lot more </li></ul><ul><li>than just </li></ul><ul><li>navigating from A to B </li></ul>
    14. 15. <ul><li>the time we are involved </li></ul><ul><li>with boating </li></ul><ul><li>is at least 10X more </li></ul>
    15. 16. <ul><li>We think about boating </li></ul><ul><li>We search </li></ul><ul><li>We plan </li></ul><ul><li>We boat: we drink, we eat, we fish, we dive... (we also navigate) </li></ul><ul><li>We tell our friends </li></ul>
    16. 17. The opportunity <ul><li>enjoy boating </li></ul><ul><li>beyond navigation </li></ul><ul><li>and beyond the boat itself </li></ul><ul><li>fun! </li></ul>
    17. 18. The opportunity: serve all components <ul><li>We think about boating </li></ul><ul><li>We search </li></ul><ul><li>We plan </li></ul><ul><li>We boat: we drink , we eat , we fish , we dive ... (we also navigate ) </li></ul><ul><li>We tell our friends </li></ul>
    18. 19. Some examples <ul><li>Social networking </li></ul><ul><li>User Generated Content </li></ul><ul><li>Freshest data </li></ul><ul><li>Ubiquity & plotter sync </li></ul>
    19. 20. Some examples <ul><li>Social networking link </li></ul><ul><li>User Generated Content </li></ul><ul><li>Freshest data </li></ul><ul><li>Ubiquity & plotter sync </li></ul>
    20. 21. Some examples <ul><li>Social networking ► </li></ul><ul><li>User Generated Content </li></ul><ul><li>Freshest data </li></ul><ul><li>Ubiquity & plotter sync </li></ul>
    21. 22. User Generated Content
    22. 23. User Generated Content
    23. 24. U ser G enerated C ontent = updates every minute
    24. 25. Freshest data <ul><li>Social networking </li></ul><ul><li>User Generated Content </li></ul><ul><li>Freshest data (download) </li></ul><ul><li>Ubiquity & plotter sync </li></ul>
    25. 26. Freshest data <ul><li>Social networking </li></ul><ul><li>User Generated Content </li></ul><ul><li>Freshest data </li></ul><ul><li>Ubiquity & plotter sync </li></ul>
    26. 27. Ubiquity <ul><li>PC </li></ul><ul><li>iPad </li></ul><ul><li>iPhone, Android, Nokia </li></ul><ul><li>Plotter syncing </li></ul><ul><li>Enjoy the boat beyond navigation, </li></ul><ul><li>And beyond the boat itself </li></ul>
    27. 28. Summary: <ul><li>History = navigation </li></ul><ul><li>Furure = LBS (Location Based Services) </li></ul>
    28. 29. What is in it for the customer <ul><li>Freshest data </li></ul><ul><li>Most accurate data </li></ul><ul><li>Instant gratification </li></ul><ul><li>Enjoy anytime anywhere </li></ul><ul><li>= FUN! </li></ul>
    29. 30. The Future: what is in it for the Dealers <ul><li>Easier sell: customer is already educated, knows what he wants </li></ul><ul><li>More plotter sales </li></ul><ul><li>Fewer SKUs </li></ul><ul><li>No returns, no stock refreshment </li></ul><ul><li>CUSTOMER KEEPS RETURNING FOR UPDATES </li></ul><ul><li>Opportunity for co-marketing & narrowcasting </li></ul>
    30. 31. <ul><li>The two happiest moments of boating: </li></ul><ul><li>When we buy the boat </li></ul><ul><li>When we sell the boat </li></ul><ul><li>We collectively have a responsibility </li></ul>
    31. 33. Thank you

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