Exceptional Workplaces featuring Sue Sears and Amy Walker Barrs of Kimberly-Clark Professional

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  • Start with the WHY. Why are you in business?Our why is “Exceptional Workplaces” – Some other companies may come in here and talk to you about just the WHAT,
  • This is our story of Exceptional WorkplacesAmy will tell us how we brought it to life.
  • This shows one transformation focusing on one platform in an exceptional manner.
  • Our promise to our customer
  • ATP monitor Get Ralph up and swab on stage
  • Focus on behavior changeTakes us out of our comfort zoneMarketing needs to lead the sales team by providing personas, targeted messaging tied to insightsBeing able to clearly demonstrate value created for our customers.
  • Focus on behavior changeTakes us out of our comfort zoneMarketing needs to lead the sales team by providing personas, targeted messaging tied to insightsBeing able to clearly demonstrate value created for our customers.
  • Sue close
  • Exceptional Workplaces featuring Sue Sears and Amy Walker Barrs of Kimberly-Clark Professional

    1. 1. KIMBERLY-CLARKPROFESSIONAL*Together We Create Exceptional Workplaces*
    2. 2. Sue SearsVice President, Global Marketing
    3. 3. Market Dynamics• Weak Growth• Margin Compression• Declining Brand Value Together We Create Exceptional Workplaces*
    4. 4. The Perfect Formulafor the Race to Zero Commoditized Products + High Fixed Cost Structure + Flat Demand = Race to Zero Together We Create Exceptional Workplaces*
    5. 5. Together We Create Exceptional Workplaces*
    6. 6. Simon Sinek video
    7. 7. The Golden Circle Creating Exceptional Workplaces* Healthier, Safer and More Productive Designing Platforms that Deliver on Higher-Order Customer Benefits Developing Meaningful Innovation that Supports Platform Benefits Source: Simon Sinek
    8. 8. They are the Why - video
    9. 9. Amy Walker BarrsGlobal Marketing DirectorBringing Exceptional Workplaces*to Life
    10. 10. Bringing Exceptional Workplaces* to Life Brand Expression Principals Guide Book Product design and graphics Together We Create Exceptional Workplaces*
    11. 11. Transforming the Team: 100 Global Leaders Meeting Together We Create Exceptional Workplaces*
    12. 12. + Nominate+ Vote+ Transform+ Share Together We Create Exceptional Workplaces*
    13. 13. Mobile Mill Kickoff Video
    14. 14. THE WHAT
    15. 15. An Exceptional Workplace* isa work environment where people are+ Healthier and happier+ Productive and satisfied+ More engaged+ Drive better business outcomes
    16. 16. How it works Platform Solutions Assess And Teach Using Insights Kickoff: Educate: User Engagement User EngagementMeasureOutcomes
    17. 17. Customer ResultsEmotional: Users • “Thank you for trying to keep us healthy. We appreciate it more than you know.” Choosers • “I think this project is a positive outreach to our tenants personal healthy and working environments.”Functional: • 80% reduction in probability of contracting cold and flu • 46% reduction in absenteeism
    18. 18. Sounds easy, right? Making the shift requires a cultural change within Sales and Marketing
    19. 19. Sales & Marketing From To• Features & benefits • Behavior and attitude change• Incremental improvements • Real business advantage• Traditional call points • New call points• “Throw it over the fence” • Alignment between sales and marketing
    20. 20. “The Race to the Top……is filled with difficulttechnical and emotionalhurdles, and requirespatience and effort andinsight.”Seth Godin, August 2012
    21. 21. Together We Create Exceptional Workplaces *

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