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Mobile Apps – Not Just for       ConsumersHow B2B Companies are using Apps toCreate Engaging Interactive Sales Tools
Agenda• Why the iPad is an Important Sales & Marketing  Tool for B2B Businesses• Native Apps vs. Web Apps• Sales Related M...
Mobile Internet Growing
Growth in Mobile Devices Will be Huge
Collapse of PC Notebook Sales
iPad is Outselling Every PC        Q1 2012 Shipments
Tablet Marketshare• 94% of Fortune 500 Companies are Evaluating or  Adopting the iPad• Apple sold 84 million iPads as of J...
iPad owns the Market with 91% of the Tablet               Web Traffic
iPad Dominates Corporate Purchases
Surprise!Tablets are More Important to Older Generation
Web Apps    vs.Native Apps
Web Apps vs. Native AppsWeb AppA web application formatted for smartphones and tablets, and accessedthrough the mobile dev...
Web Apps – User Experience Can be PoorGoogle Web App – Very Different Experience vs.            Mobile App Version        ...
Apps vs. Browser – Mobile Apps Clear Winner
Apps Provide a More Targeted Experience
Sales Related Mobile App Targets• Sales Toolkit for Sales Force, Dealers or Channel Partners• “Digital Leave Behind” used ...
Sales Related Apps – Best Practices• Know your audience – internal ie. sales reps/dealers, clients or  both• Solve a probl...
Case StudiesSandy SappMarketing ManagerCulligan International Company                                 Bob Domenz          ...
Wrap-Up• Mobile is here to stay and is only going to get  bigger and faster than any technology to date• Mobile is not jus...
ROI in MobileWhat is the Return on Ignoring            Mobile?
Chris Olson          BolderImage    Mobile App Strategist         847 573-9978         847 274-0725 (cell)chris.olson@bold...
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BolderImage iPad App Presentation

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BolderImage iPad App Presentation

  1. 1. Mobile Apps – Not Just for ConsumersHow B2B Companies are using Apps toCreate Engaging Interactive Sales Tools
  2. 2. Agenda• Why the iPad is an Important Sales & Marketing Tool for B2B Businesses• Native Apps vs. Web Apps• Sales Related Mobile App Targets & Best Practices• Case Studies – – Culligan Dealer Channel iPad App – SCA Tissue/Tork – Sales Toolkit• Q&A
  3. 3. Mobile Internet Growing
  4. 4. Growth in Mobile Devices Will be Huge
  5. 5. Collapse of PC Notebook Sales
  6. 6. iPad is Outselling Every PC Q1 2012 Shipments
  7. 7. Tablet Marketshare• 94% of Fortune 500 Companies are Evaluating or Adopting the iPad• Apple sold 84 million iPads as of June 2012• iPad dominates the tablet space with 62% marketshare but actually …
  8. 8. iPad owns the Market with 91% of the Tablet Web Traffic
  9. 9. iPad Dominates Corporate Purchases
  10. 10. Surprise!Tablets are More Important to Older Generation
  11. 11. Web Apps vs.Native Apps
  12. 12. Web Apps vs. Native AppsWeb AppA web application formatted for smartphones and tablets, and accessedthrough the mobile device’s web browser (i.e. on the iPhone, this isSafari by default) and they don’t need to be downloaded and installed onthe device.Native AppA native mobile app is built specifically for a particular device and itsoperating system. Unlike a web app that is accessed over the internet, anative app is downloaded from a web store and installed on the device
  13. 13. Web Apps – User Experience Can be PoorGoogle Web App – Very Different Experience vs. Mobile App Version Zuckerberg: This Is The Biggest Strategic Mistake Weve Ever Made‘ Mark Zuckerberg’s comments regarding the Facebooks mobile app on HTML5, which was slow and clunky.
  14. 14. Apps vs. Browser – Mobile Apps Clear Winner
  15. 15. Apps Provide a More Targeted Experience
  16. 16. Sales Related Mobile App Targets• Sales Toolkit for Sales Force, Dealers or Channel Partners• “Digital Leave Behind” used by sales teams and then for Prospects• Sales Award Tracking• Sales Conference – Agenda, Presentation Material, Training Tracks, Quizzes, Surveys etc.• Streamline sales process ie. “Build a Quote”• Guided Product Selection, configurators, ROI calculators, etc.
  17. 17. Sales Related Apps – Best Practices• Know your audience – internal ie. sales reps/dealers, clients or both• Solve a problem! Promotional opportunities will follow• Utilize push notifications as a way to maintain contact… but don’t over do it• Update your app with small tweaks quarterly or semi-annually to create brand awareness and engagement• More advanced - move beyond simple stand alone apps and start thinking about integration with backend systems – inventory, order processing, CRM systems etc.• Consider family of apps that play together – Dealer/Sales App auto populates content for client App
  18. 18. Case StudiesSandy SappMarketing ManagerCulligan International Company Bob Domenz CEO Avenue Marketing and Communications
  19. 19. Wrap-Up• Mobile is here to stay and is only going to get bigger and faster than any technology to date• Mobile is not just about consumers, it’s a daily part of business users lives• Mobile is becoming a business imperative – make it easy for clients and prospects to find and interact with your organization via mobile devices.
  20. 20. ROI in MobileWhat is the Return on Ignoring Mobile?
  21. 21. Chris Olson BolderImage Mobile App Strategist 847 573-9978 847 274-0725 (cell)chris.olson@bolderimage.com

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