In the software area we used to say build it so a two year old could work it, now we say build it simple enough that a 60 year old can understand it.Just read article recently where AARP (organization for 50+ demographic) is seeing a big surge in mobile traffic and plans to start moving more content to mobile, another article talked about how Medicare is also going mobile with a lot of their communicationThe older a person is, the more important they consider a tablet like the iPad to be, according to the chart below which comes from Deloitte.As you can see, it surveyed people of varying ages and asked if you own both a tablet and a regular computer, which do you consider to be more important? The younger you are, the more important you consider the regular computer to be.This might seem surprising because tablets are so new and different, that you'd think a younger generation would love them.But, when you think about it, it makes sense. A younger person knows how to max out the capabilities of a computer. A tablet is limited, which is probably frustrating for someone accustomed to doing ten things at once on a computer.For an older generation, computers are probably too complicated and too filled with features. A simpler interface and a more limited set of options is a better computing experience.Read more: http://www.businessinsider.com/chart-of-the-day-tablet-vs-laptop-preferences-2012-8#ixzz2A3kLnvoq
Advantage of web app is it will run across all of the platforms and operating systems including iOS and Android, so you don’t have to build a separate app.
Google Map App is really poor experience
Sales Toolkit for Sales Force, Dealers or Channel Partners – case studies will show examples“Digital Leave Behind” used by sales teams and then for Prospects – Cannon DesignsSales Award Tracking - SprintSales Conference – Agenda, Presentation Material, Quizzes, Surveys etc. – American Planning Assoc. – Job postingsStreamline sales process ie. “Build a Quote” – Cannon CartsGuided Product Selection, configurators, ROI calculators, etc. – RustOleum
BolderImage iPad App Presentation
Mobile Apps – Not Just for ConsumersHow B2B Companies are using Apps toCreate Engaging Interactive Sales Tools
Agenda• Why the iPad is an Important Sales & Marketing Tool for B2B Businesses• Native Apps vs. Web Apps• Sales Related Mobile App Targets & Best Practices• Case Studies – – Culligan Dealer Channel iPad App – SCA Tissue/Tork – Sales Toolkit• Q&A
Tablet Marketshare• 94% of Fortune 500 Companies are Evaluating or Adopting the iPad• Apple sold 84 million iPads as of June 2012• iPad dominates the tablet space with 62% marketshare but actually …
iPad owns the Market with 91% of the Tablet Web Traffic
Web Apps vs. Native AppsWeb AppA web application formatted for smartphones and tablets, and accessedthrough the mobile device’s web browser (i.e. on the iPhone, this isSafari by default) and they don’t need to be downloaded and installed onthe device.Native AppA native mobile app is built specifically for a particular device and itsoperating system. Unlike a web app that is accessed over the internet, anative app is downloaded from a web store and installed on the device
Web Apps – User Experience Can be PoorGoogle Web App – Very Different Experience vs. Mobile App Version Zuckerberg: This Is The Biggest Strategic Mistake Weve Ever Made‘ Mark Zuckerberg’s comments regarding the Facebooks mobile app on HTML5, which was slow and clunky.
Sales Related Mobile App Targets• Sales Toolkit for Sales Force, Dealers or Channel Partners• “Digital Leave Behind” used by sales teams and then for Prospects• Sales Award Tracking• Sales Conference – Agenda, Presentation Material, Training Tracks, Quizzes, Surveys etc.• Streamline sales process ie. “Build a Quote”• Guided Product Selection, configurators, ROI calculators, etc.
Sales Related Apps – Best Practices• Know your audience – internal ie. sales reps/dealers, clients or both• Solve a problem! Promotional opportunities will follow• Utilize push notifications as a way to maintain contact… but don’t over do it• Update your app with small tweaks quarterly or semi-annually to create brand awareness and engagement• More advanced - move beyond simple stand alone apps and start thinking about integration with backend systems – inventory, order processing, CRM systems etc.• Consider family of apps that play together – Dealer/Sales App auto populates content for client App
Case StudiesSandy SappMarketing ManagerCulligan International Company Bob Domenz CEO Avenue Marketing and Communications
Wrap-Up• Mobile is here to stay and is only going to get bigger and faster than any technology to date• Mobile is not just about consumers, it’s a daily part of business users lives• Mobile is becoming a business imperative – make it easy for clients and prospects to find and interact with your organization via mobile devices.
ROI in MobileWhat is the Return on Ignoring Mobile?
Chris Olson BolderImage Mobile App Strategist 847 573-9978 847 274-0725 (cell)firstname.lastname@example.org