Marketing Your Eco

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Useful links and websites on how to market your eco credentials

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Marketing Your Eco

  1. 1. Marketing your Eco Credentials March 31st 2009 Useful web addresses. • Business Link – Sales & Marketing http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073861169&si te=210 • Chartered Institute of Marketing www.cim.co.uk • Green claims guidance (DEFRA) http://www.defra.gov.uk/environment/consumerprod/pdf/genericguide.pdf • Green claims code (DEFRA) http://www.defra.gov.uk/environment/consumerprod/gcc/pdf/gcc.pdf • Committee of Advertising Practice (CAP) Put “environmental claims” in the search www.cap.org.uk • Greener shopping guidance (Direct.gov) http://www.direct.gov.uk/en/Environmentandgreenerliving/Greenershoppin g/index.htm • Choosing “green” companies http://www.direct.gov.uk/en/Environmentandgreenerliving/Greenershoppin g/DG_069882 • Business Protection Misleading Marketing Regulations 2008 http://www.opsi.gov.uk/si/si2008/pdf/uksi_20081276_en.pdf • The Sustainable Business Partnership www.the-sbp.co.uk • Greenhouse Graphics www.greenhousegraphics.co.uk • Envirowise – Free business information & support on environmental issues www.envirowise.gov.uk • The Carbon Trust – Free business information on Carbon Footprint and energy efficiency www.carbontrust.co.uk

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