How To Grow Your Business...whatever the market conditions


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How To Grow Your Business...whatever the market conditions

  1. 1. Social Media and Viral Marketing Can Social Media Marketing help your business or is it just a load of Twittering?” by June Dean
  2. 2. <ul><li>June Dean - Marketing Consultant </li></ul><ul><li>Over 20 years in sales, marketing and working with technology. Successfully integrating technology in to businesses. </li></ul><ul><li>Today’s workshop will explain about the different networking sites and how to incorporate them into your marketing strategy. </li></ul>
  3. 3. Agenda <ul><li>Introduction </li></ul><ul><li>What is Social Media and Viral Marketing? </li></ul><ul><li>What networking sites are there and how do they work? </li></ul><ul><li>Can they help my business? – case studies </li></ul><ul><li>Getting started - important things to remember </li></ul>
  4. 4. Social Media <ul><li>Using the internet to connect with organisations and people – either to form alliances, friends, fans, voters, subscribers, listeners </li></ul><ul><li>Originally sites set up for social networking – friends reunited, facebook, myspace but now businesses are learning that these can be harnessed to add to their marketing. </li></ul>
  5. 5. Facts .. <ul><li>People now communicate more regularly via social networks than they do by email. </li></ul><ul><li>In 2008, 35 - 49 year olds represented the biggest growth segment for the social networking sector. </li></ul><ul><li>Nielsen Research noted that, here in the UK, one in every six minutes online, was being spent in, or on, the social networking websites </li></ul><ul><li>Social Media can increase brand awareness and build a community around your business </li></ul>
  6. 6. Viral Marketing <ul><li>Spread the word; Pass it on:- </li></ul>
  7. 7. So many sites ..
  8. 8. What Sites are best <ul><li>Linkedin: </li></ul><ul><ul><li>Business contacts and colleagues </li></ul></ul><ul><ul><li>Connect with others contacts and for membership fee email people who do not know you </li></ul></ul><ul><ul><li>Join groups and get updates. Add discussions and form new groups </li></ul></ul><ul><ul><li>Job Vacancies </li></ul></ul>
  9. 9. Sites: <ul><li>Twitter: </li></ul><ul><ul><li>Have followers </li></ul></ul><ul><ul><li>Follow others </li></ul></ul><ul><ul><li>Micro blogging – links to your website / blog </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Audio boos </li></ul></ul><ul><ul><li>Real time </li></ul></ul>
  10. 10. Sites: <ul><li>Ecademy </li></ul><ul><ul><li>Business contacts </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Clubs </li></ul></ul><ul><ul><li>Market place </li></ul></ul><ul><ul><li>Power networker </li></ul></ul><ul><ul><li>Black Star Member </li></ul></ul>
  11. 11. Sites <ul><li>Youtube </li></ul><ul><ul><li>Videos </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>More personal, friends, family, events, fans, holiday homes, leisure </li></ul></ul><ul><ul><li>Pay per click ads </li></ul></ul><ul><li>Flikr </li></ul><ul><ul><li>Photos and artwork </li></ul></ul><ul><li>Stumbleupon </li></ul><ul><ul><li>Share and discover great websites </li></ul></ul><ul><li>Diggit </li></ul><ul><ul><li>Share and discover content </li></ul></ul>
  12. 12. But does it work? <ul><li>Barack Obama </li></ul><ul><li>Multi Channelled Communication </li></ul><ul><ul><li>1,600 videos on YouTube </li></ul></ul><ul><ul><li>23,000 followers on twitter </li></ul></ul><ul><ul><li>3,500 friends on facebook </li></ul></ul>
  13. 13. But does it work? 3,587,619 views
  14. 14. But does it work? Leaked Voucher – more publicity in one month than a year
  15. 15. Not just for big business - <ul><li>Local beauty salon posted video of eyebrow threading on YouTube - 23,000 viewings – linked to website </li></ul><ul><li>Posting good content and links on twitter increased website traffic for Design Agency by 8% </li></ul><ul><li>Company complaining about design agency on twitter – picked up by another – agency now has a new client. </li></ul><ul><li>Twitter shout for a gardener – card through the door – passed the details on – got the work </li></ul>
  16. 16. Where to start … <ul><li>Have a strategy – what do you want from it – choose your media </li></ul><ul><ul><li>Contact people in Basingstoke </li></ul></ul><ul><ul><li>Increased web traffic </li></ul></ul><ul><ul><li>Increased followers </li></ul></ul><ul><ul><li>Email subscribers </li></ul></ul><ul><ul><li>Votes, bookings, fans </li></ul></ul><ul><ul><li>Listeners </li></ul></ul>
  17. 17. Where to start … <ul><li>Profile </li></ul><ul><ul><li>Keywords to help people find you, your experience, you skills, your business. </li></ul></ul><ul><ul><li>Get someone to write it for you </li></ul></ul><ul><li>Photo </li></ul><ul><li>Website / blog to link to – to tell people more </li></ul><ul><li>Start following / linking with others – see what they are saying, your competitors, suppliers </li></ul><ul><li>Choose your message </li></ul><ul><ul><li>Expert in your field, sharing knowledge </li></ul></ul>
  18. 18. Guidelines … <ul><li>Be consistent in image and branding – same throughout everything </li></ul><ul><li>Be professional – keep friends and family separate: </li></ul>
  19. 19. Guidelines … <ul><li>Only share what is interesting, different, relevant – don’t be too “sell, sell, sell” – big turn off </li></ul><ul><li>Ensure people can link back to more – include your facebook, twitter address on you contact information </li></ul><ul><li>Choose which media works for you, understand it and stick with it </li></ul>
  20. 20. Monitor your results <ul><li>Monitor the results of your Twittering / blogging – it may be free but your time is valuable </li></ul><ul><li>Have you achieved your original goal – reaching your target market ? </li></ul><ul><li>Have you increased traffic to your website? </li></ul><ul><li>Found new associates / suppliers? </li></ul><ul><li>Had more subscribers? Votes? Bookings </li></ul>
  21. 21. Conclusion <ul><li>If you consider social media marketing as part of your overall strategy with the same planning and execution as you would any campaign then you should see it helping to generate a group of interested connections / followers that may recommend you to others or ultimately become a valued client </li></ul>
  22. 22. Get some help <ul><li>Bad Twittering can be harmful </li></ul><ul><li>Social Media Advice </li></ul><ul><li>Social Media Marketing Workshop - </li></ul><ul><ul><li>Winchfield Lodge, Hook 12 th October or 16 th November </li></ul></ul><ul><ul><li>2 pm – 5.30 pm - £80 (with £25 extra for professional photo) </li></ul></ul><ul><ul><li>Learn about the sites, which to use as an integrated part of your marketing strategy – then get some “hands-on” twittering / linkedin </li></ul></ul><ul><ul><li>Places limited to ensure quality session </li></ul></ul>
  23. 23. Thank You Any Questions Tel : 02081 446 222