5 Top Tips for Improving your eMail Newsletter Design & Performance By Colin Cunningham Business Development Manager eMark...
eNewsletters – are they worth it? <ul><li>62% of marketing executives surveyed say that email newsletters are tactics that...
Is it a  numbers game?
Methodology (3) – Naomi to prep and pitch Process Pyramid – for in-scope activities 5 Steps to successful eNewsletters Aud...
Audit First What’s the point? What’s the content? Why the style? Where’s the journey? What’s the workflow? Where’s the pro...
Design Second <ul><li>Develop concepts </li></ul><ul><li>Create visuals </li></ul><ul><li>Present samples </li></ul><ul><l...
Avoid Inbox Pitfalls …
Getting it right …
Test Third Workflows Journeys Relevance Results … then refine
Build Fourth - Best Practice <ul><li>Relevant </li></ul><ul><li>Actionable </li></ul><ul><li>Differentiated </li></ul><ul>...
Release & Refine Fifth Coaching & Support Toolkits -  standardised yet individualised Goals & Controls Toolkits -  integra...
Review Content Responsiveness
Methodology (3) – Naomi to prep and pitch Process Pyramid – for in-scope activities Audit Refine Design Test Build Release...
Don’t leave it to chance    Copyright 2009 – eMarket2 www.emarket2.com
Questions Visit us at Stand 50 on the 2 nd  Floor    Copyright 2009 – eMarket2 www.emarket2.com www.emarket2.com   ccunni...
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5 Top Tips for Improving your eMail Newsletter Design & Performance

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  • 5 Top Tips for Improving your eMail Newsletter Design & Performance

    1. 1. 5 Top Tips for Improving your eMail Newsletter Design & Performance By Colin Cunningham Business Development Manager eMarket2 Ltd Parkview Business Park, Chineham, Basingstoke
    2. 2. eNewsletters – are they worth it? <ul><li>62% of marketing executives surveyed say that email newsletters are tactics that are a part of their 2009 marketing strategy. - Datran Media &quot;3rd Annual Marketing & Media Survey Results&quot; (2008) </li></ul><ul><li>49% of email marketers said their newsletters routinely justified themselves. - MarketingSherpa &quot;Email Marketing Benchmark Guide 2008&quot; (2008) </li></ul><ul><li>24% of marketers rated sending one newsletter to customers and another to prospects tests as &quot;very effective&quot;. - MarketingSherpa &quot;2009 Email Marketing Benchmark Guide&quot; (Oct 2008) </li></ul>
    3. 3. Is it a numbers game?
    4. 4. Methodology (3) – Naomi to prep and pitch Process Pyramid – for in-scope activities 5 Steps to successful eNewsletters Audit Refine Design Test Build Release Refine Refine  Copyright 2009 – eMarket2 www.emarket2.com 1 2 3 4 5
    5. 5. Audit First What’s the point? What’s the content? Why the style? Where’s the journey? What’s the workflow? Where’s the promotion? What’s the fulfilment? What are the risks & results? What’s the landscape? Who’s the audience?
    6. 6. Design Second <ul><li>Develop concepts </li></ul><ul><li>Create visuals </li></ul><ul><li>Present samples </li></ul><ul><li>Refine designs </li></ul><ul><li>Approve & test… </li></ul>
    7. 7. Avoid Inbox Pitfalls …
    8. 8. Getting it right …
    9. 9. Test Third Workflows Journeys Relevance Results … then refine
    10. 10. Build Fourth - Best Practice <ul><li>Relevant </li></ul><ul><li>Actionable </li></ul><ul><li>Differentiated </li></ul><ul><li>Optimised </li></ul><ul><li>Personalised </li></ul><ul><li>Integrated </li></ul><ul><li>Compliant </li></ul><ul><li>Viral </li></ul><ul><li>II-Way </li></ul><ul><li>Measurable </li></ul>
    11. 11. Release & Refine Fifth Coaching & Support Toolkits - standardised yet individualised Goals & Controls Toolkits - integrated & efficient
    12. 12. Review Content Responsiveness
    13. 13. Methodology (3) – Naomi to prep and pitch Process Pyramid – for in-scope activities Audit Refine Design Test Build Release Refine Refine 5 Steps to successful eNewsletters  Copyright 2009 – eMarket2 www.emarket2.com 1 2 3 4 5
    14. 14. Don’t leave it to chance  Copyright 2009 – eMarket2 www.emarket2.com
    15. 15. Questions Visit us at Stand 50 on the 2 nd Floor  Copyright 2009 – eMarket2 www.emarket2.com www.emarket2.com ccunningham@emarket2.com

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