Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
5 top tips for Green Marketing Anna Frizzell Sustainable Business Advisor Business Link H&IOW
5 top tips for Green Marketing <ul><li>Competitors </li></ul><ul><li>Customers </li></ul><ul><li>Green Credentials </li></...
1 What are your competitors doing?
What messages  are others using?
2 Who are your customers  &   what do they want?
 
 
<ul><li>Energy efficiency including Carbon Footprinting  </li></ul><ul><li>Waste minimisation  </li></ul><ul><li>Water use...
Green Labels
4. Green Claims <ul><li>Truthful, accurate and able to be substantiated </li></ul><ul><li>Relevant to product / service an...
 
5. Methods of communication <ul><li>Web site - Eshot / newsletters  </li></ul><ul><li>Keep reps / sales agents up to date ...
5 top tips for Green Marketing <ul><li>Competitors </li></ul><ul><li>Customers </li></ul><ul><li>Green Credentials </li></...
“ There is no high-carbon future”   Lord Peter Mandelson,  Secretary of State for Business, Enterprise and Regulatory Refo...
Upcoming SlideShare
Loading in …5
×

5 top tips for green marketing

866 views

Published on

What a day, over 1,000 people through the door.

www.beinspired09.co.uk

Published in: Business

5 top tips for green marketing

  1. 1. 5 top tips for Green Marketing Anna Frizzell Sustainable Business Advisor Business Link H&IOW
  2. 2. 5 top tips for Green Marketing <ul><li>Competitors </li></ul><ul><li>Customers </li></ul><ul><li>Green Credentials </li></ul><ul><li>Green claims </li></ul><ul><li>Method of communication </li></ul>
  3. 3. 1 What are your competitors doing?
  4. 4. What messages are others using?
  5. 5. 2 Who are your customers & what do they want?
  6. 8. <ul><li>Energy efficiency including Carbon Footprinting </li></ul><ul><li>Waste minimisation </li></ul><ul><li>Water use minimisation & effluent reduction </li></ul><ul><li>Reducing resource use </li></ul><ul><li>Reducing transport mileage </li></ul><ul><li>Complying with Environmental law </li></ul>3. Check your green credentials
  7. 9. Green Labels
  8. 10. 4. Green Claims <ul><li>Truthful, accurate and able to be substantiated </li></ul><ul><li>Relevant to product / service and environmental issue </li></ul><ul><li>Clear about what aspect claim refers to </li></ul><ul><li>Explicit about the meaning of symbols used </li></ul><ul><li>In plain language </li></ul><ul><li>(DEFRA Green Claims Code) </li></ul>
  9. 12. 5. Methods of communication <ul><li>Web site - Eshot / newsletters </li></ul><ul><li>Keep reps / sales agents up to date </li></ul><ul><li>Speak to customers on the phone / invite </li></ul><ul><li>them in – share knowledge </li></ul><ul><li>Green print </li></ul>
  10. 13. 5 top tips for Green Marketing <ul><li>Competitors </li></ul><ul><li>Customers </li></ul><ul><li>Green Credentials </li></ul><ul><li>Green claims </li></ul><ul><li>Method of communication </li></ul>
  11. 14. “ There is no high-carbon future” Lord Peter Mandelson, Secretary of State for Business, Enterprise and Regulatory Reform (2009)

×