Market Research: Marketline


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Presentation on MarketLine by Helen Rhodes from the University of Bath at the Market Research Day held at the University of Leicester in January 2011

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  • Marketline, Business Insights, Access Asia and Verdict are all services provided by Datamonitor. In Nov last year they launched their new interface. All services are now accessible via this one portal.
  • At the Uni of Bath we subscribe to the first 3 of these resources. Personally I preferred access via the separate interfaces as I find the new all in one service confusing and harder to find the information sources I need.
  • We used to subscribe directly with Datamonitor (who were then known as Research for Libraries) but found the Eduserve CHEST deal a much better deal.
  • Note: I have obtained these figures from my Datamonitor Rep Gurprite Badesha.
  • Market Research: Marketline

    1. 1. Marketline on Datamonitor 360 Helen Rhodes Subject Librarian - Management University of Bath
    2. 2. New interface launched Nov 2010
    3. 3. Previously looked like this
    4. 4. Now access all subscribed resources via one portal <ul><li>Access Asia </li></ul><ul><li>Business Insights </li></ul><ul><li>Marketline </li></ul><ul><li>Verdict </li></ul>
    5. 5. Eduserve CHEST deal <ul><li>Three year Eduserve deal represents the best value subscription </li></ul><ul><li>Eduserve work hard to negotiate best price </li></ul><ul><li>Rates based on JISC banding </li></ul><ul><li>Current deal expires on 31 st July 2013 </li></ul><ul><li>Can opt to subscribe to one or all of the databases </li></ul>
    6. 6. Overview of contents previously known as Marketline <ul><li>Company intelligence – 30,000 company profiles, 2,600 SWOT analyses & 5 year’s of financials for 865 companies </li></ul><ul><li>Country intelligence – 120 country profiles & 53 PESTLE analyses </li></ul><ul><li>Industry intelligence – 6,600 industry profiles </li></ul><ul><li>Country statistics database </li></ul><ul><li>Market data analytics database </li></ul><ul><li>Mergers and acquisitions database </li></ul>
    7. 7. Some content is on EBSCO’s BSP <ul><li>Datamonitor sell many of their reports to ESBCO. Full list found at link: </li></ul><ul><li> </li></ul><ul><li>Difficult to determine content overlap as Datamonitor coverage outlined by EBSCO differs from that obtained from Datamonitor rep. </li></ul>
    8. 8. Datamonitor content on BSP and Marketline compared <ul><li>NB ML on DM360 has 5 yr company financials and also financial deals, opinion, country statistics and market statistics. </li></ul>Interactive & export options pdf Functionality 30,000 10,000 Company profiles 6,600 profiles some include ‘porters 5 forces’ 2,500 industry capsules Industry profiles 120 56 Country profiles DM360 ML BSP
    9. 9. Support and usage <ul><li>In the past product easy to use so have not required training. </li></ul><ul><li>Rep offered training when platform switched to DM360. </li></ul><ul><li>Students like Marketline and usage stats reflect this e.g. March 2010 3,365 downloads (compared with 45 for Business Insights). </li></ul>
    10. 10. <ul><li>Live demo next </li></ul><ul><li>Any questions so far? </li></ul>