From the Indianapolis Social Media Breakfast (Indy Social Media) held on August 18, 2011 -- "Using Online Video." This presentation by Julie Perry of BLASTmedia is on video search engine optimization (vSEO) and YouTube search optimization (YTO).
Julie Perry is the VP Social Media and Audience Development at BLASTmedia -- an integrated PR and Social Media Agency based in Indianapolis.
The presentation served as an introduction to vSEO and is not intended for advanced users or SEOs. The PPT includes information on three main topics:
1) Seven (7) reasons why you need to consider YouTube for your online vSEO goals.
2) Tips for doing keyword research, specifically for vSEO and YTO (as search should be approached differently than regular SEO for text-based results).
3) Five (5) top tactics for optimizing your YouTube videos.