Using Online Video • vSEO & YTO Julie Perry VP Social Media BLASTmedia
Twitter GIVEAWAYS! <ul><li>2 Tickets to Dig-IN ~ A Taste of Indiana, August 28 th  at White River State Park, Noon to 5PM....
Tweet <ul><li>Include @DigINDIANA and #DigIN11 </li></ul><ul><li>Include @IndySM </li></ul><ul><li>Example: “I just learne...
The Secrets Behind  What YouTube Can Do  for You
Once Upon a Time, 2007: TheBoaters.com
2007: TheBoaters.TV (also a podcast)
Video Content Sites (circa 2007)
Syndicated Our Videos Blast ’em Out at the Push of a Button OR
Take Away #1 The Heart of Web 2.0 (3.0, etc):  Your audience wants to  consume your content  on THEIR TERMS.
Take Away #1 The Heart of Web 2.0 (3.0, etc):  Your audience wants to  consume your content  on THEIR TERMS. On THEIR plat...
Take Away #2 Achieving the  “ ISYOT” Effect
Take Away #2 Achieving the  “ ISYOT” Effect What is  ISYOT ?
Take Away #2 Achieving the  “ ISYOT” Effect “ I’ve Seen You Out There.” <ul><li>via Paul Colligan </li></ul><ul><li>@ Coll...
Take Away #2 Achieving the  “ ISYOT” Effect “ I’ve Seen You Out There.” DON’T  HOARD  YOUR CONTENT  where no one is ever g...
Take Away #3 You must be FINDABLE. People love to discover things. You can  push  your content all day long, but being in ...
Take Away #3 You must be FINDABLE. People love to discover things. You can  push  your content all day long, but being in ...
TheBoaters TV did go on YouTube! (Although advised not to by colleagues)…
800,000+ views to date (show no longer running)
You Can’t Argue with Results (Google Video) “ ISYOT” – (4 Years after-the-fact )
You Can’t Argue with Results (YouTube) #1 on YouTube four years later
Be FINDABLE by  Targeted  Audiences w/ vSEO Direct  that  traffic  over to your blog, website, or other online content.
<ul><li>*  To attract TARGETED, niche audiences  to your YouTube online videos… (In other words:  Make your videos  FINDAB...
Overview <ul><li>Why YouTube’s the BOMB for  getting you found via search. </li></ul><ul><li>Tips on how to approach keywo...
 
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market . </li></ul></ul>
The Power of YouTube…in 5 minutes Total Internet  174,315  5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,...
The Power of YouTube…in 5 minutes YouTube = 99% Total Internet  174,315  5,726,413 *Google Sites 143,191 1,971,939 AOL, In...
The Power of YouTube…in 5 minutes YouTube = 99% Two Billion Views Per Day Around the World! Total Internet  174,315  5,726...
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouT...
The Power of YouTube…in 5 minutes Nearly 5 hrs Total Internet  174,315  889.1 *Google Sites 143,191 275.6 AOL, Inc. 57,006...
 
Come Up In Related Videos
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouT...
U.S. Demographics Evenly split by gender:  53% Male; 47% Female Median Age:  33 years old Users are evenly split:  East, W...
Strong Demographics  via Insight Demos of a BLASTmediaPR video
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouT...
YouTube =  #2 Search Engine
The Power of YouTube…in 5 minutes This is  an Ad Client #1 Organic Search Result
YouTube Search – BLASTmedia Double Whammy! (#1 Organic + Ad)
The Power of YouTube…in 5 minutes
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouT...
Rank in Top Search Engines  (such as Google) <ul><ul><li>“ Blended search” – The practice in which search engines display ...
Google Universal Search / GUS
Rank in Top Search Engines  (such as Google) <ul><ul><li>“ Blended search” – The practice in which search engines display ...
Rank in Google w/ YouTube Videos Page 1 Results
Deep Thoughts  by Julie Perry &quot;If you can pull up YouTube videos on Google, but you can't  pull up Google results on ...
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouT...
Content  on your  audiences’ terms
The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouT...
Cross-Platform Interactivity & Social Networking
Connect & Syndicate Content
Time’s  Up!
Keyword Research
Take Away #4 People don't know who YOU are…nor your product's name…nor your business’ or organization’s name…nor anything ...
Take Away #4 People don't know who YOU are…nor your product's name…nor your business’ or organization’s name…nor anything ...
Page 1 Results
Rank in Google w/ YouTube Videos Page 1 Results
 
Take Aways #5 & #6 5: &quot;How to&quot; are two    very powerful words!    (And don't forget &quot;get&quot;) 6: Use comm...
 
Take Aways #7, #8, #9 7:  Understand your audiences’    motivations and behavior. 8:  Strike a balance between using highl...
Take Aways #10 & #11 11: =>Google is the search engine of    INTENT. (navigational even)   =>YouTube is the search engine ...
https://ads.youtube.com/keyword_tool (or search “YouTube Keyword Tool”)
Ninja Keyword Research <ul><li>Before you upload a video, do some keyword    research and find what keywords are popular  ...
Title Tactic :  Get primary keywords in, but balance between talking to search engines and piquing interest. Don’t repeat ...
Good Video Title Examples <ul><li>Barcode, Bar Codes, Barcoding -- What's it all about </li></ul><ul><li>How to Build Web ...
Title Tactic :  Copy (match) a similar title you want to be related to. (oh fine: “to which you want to be related” – shee...
Video Tagging Tactic :  Use quotes around  keyword phrases. From YouTube:  &quot;Tags can include up to 120 characters. Ma...
Video Tags – Use Quotes
Video Tags – Use Quotes Around Phrases <ul><li>Consider using some adjectives. Remember lots of    people browsing are usi...
Video Description Tactic :   The more words you include in your description, the higher your chances of being discovered b...
Video Description – Use Keywords…A lot!
Add Interactive Transcripts to Your Videos : YouTube is making the content inside your video even more accessible (indexab...
<ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will al...
YouTube Interactive Transcripts
YouTube Interactive Transcripts
<ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will al...
<ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will al...
YouTube Interactive Transcripts
YouTube Interactive Transcripts
YouTube Interactive Transcripts & vSEO
YouTube Interactive Transcripts & vSEO
<ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will al...
<ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will al...
YouTube Interactive Transcripts
YouTube Interactive Transcripts
Socialize!   Search for subscribers* and friends* of related channels and send them friend invites.  *These are community ...
Add Friends & Gain Subscribers
Subscribe to Channels  & Send Friend Invites
Friend Invites in YouTube Inbox
Google Analytics Traffic Results <ul><li>Facebook = Frequent but Repeat Traffic </li></ul><ul><li>Twitter = High but Least...
Voila! Happy  Tubing!   @JuliePerry & @BLASTmediaPR   YouTube.com/BLASTmediaPR   http://BLASTmedia.com/blog
Additional Resources <ul><li>“ Success Secrets of the Social  Media Marketing Superstars” (Mitch Meyerson) – YouTube Chapt...
Upcoming SlideShare
Loading in …5
×

YouTube YTO & vSEO - Indy Social Media Breakfast #11: Online Video - Julie Perry of BLASTmedia

5,654 views

Published on

From the Indianapolis Social Media Breakfast (Indy Social Media) held on August 18, 2011 -- "Using Online Video." This presentation by Julie Perry of BLASTmedia is on video search engine optimization (vSEO) and YouTube search optimization (YTO).

Julie Perry is the VP Social Media and Audience Development at BLASTmedia -- an integrated PR and Social Media Agency based in Indianapolis.

The presentation served as an introduction to vSEO and is not intended for advanced users or SEOs. The PPT includes information on three main topics:

1) Seven (7) reasons why you need to consider YouTube for your online vSEO goals.
2) Tips for doing keyword research, specifically for vSEO and YTO (as search should be approached differently than regular SEO for text-based results).
3) Five (5) top tactics for optimizing your YouTube videos.

Published in: Technology, Business
4 Comments
3 Likes
Statistics
Notes
  • Increase youtube views , likes and subscribers in your video url

    www.1kviews.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Indianapolis Social Media Breakfast 8-18-11 | Rocky Walls | Julie Perry from 12 Stars Media Productions on Vimeo.<br /><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf?clip_id=27911965&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" width="350" height="288"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=27911965&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=27911965&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you would like to see the video of this presentation, which included a first half on online video content creation tips from Rocky Walls of 12 Stars Media (excellent content), you can find that at Vimeo: http://vimeo.com/27911965

    The PPT above appears in the 2nd half, around the 19-minute mark.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Not the prettiest of slides (these were pulled from several previous PPTs and condensed for a 20-minute presentation with a lot of last-minute screenshots), but if you're looking for content, it's chock full. Thanks.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
5,654
On SlideShare
0
From Embeds
0
Number of Embeds
764
Actions
Shares
0
Downloads
0
Comments
4
Likes
3
Embeds 0
No embeds

No notes for slide

YouTube YTO & vSEO - Indy Social Media Breakfast #11: Online Video - Julie Perry of BLASTmedia

  1. 1. Using Online Video • vSEO & YTO Julie Perry VP Social Media BLASTmedia
  2. 2. Twitter GIVEAWAYS! <ul><li>2 Tickets to Dig-IN ~ A Taste of Indiana, August 28 th at White River State Park, Noon to 5PM. AWESOMELY DELICIOUS! </li></ul><ul><li>“ Success Secrets of the Social Media Marketing Superstars” (Mitch Meyerson) – YouTube Chapter by Julie </li></ul>
  3. 3. Tweet <ul><li>Include @DigINDIANA and #DigIN11 </li></ul><ul><li>Include @IndySM </li></ul><ul><li>Example: “I just learned about @DigINDIANA at @IndySM & think it sounds awesome! #DigIN11” </li></ul><ul><li>Or get creative. Learn more www.DigIndiana.org </li></ul><ul><li>2 winners selected at random from hashtag. </li></ul>
  4. 4. The Secrets Behind What YouTube Can Do for You
  5. 5. Once Upon a Time, 2007: TheBoaters.com
  6. 6. 2007: TheBoaters.TV (also a podcast)
  7. 7. Video Content Sites (circa 2007)
  8. 8. Syndicated Our Videos Blast ’em Out at the Push of a Button OR
  9. 9. Take Away #1 The Heart of Web 2.0 (3.0, etc): Your audience wants to consume your content on THEIR TERMS.
  10. 10. Take Away #1 The Heart of Web 2.0 (3.0, etc): Your audience wants to consume your content on THEIR TERMS. On THEIR platform, THEIR device, THEIR schedule, THEIR terms… So be THERE. In fact, be everywhere.
  11. 11. Take Away #2 Achieving the “ ISYOT” Effect
  12. 12. Take Away #2 Achieving the “ ISYOT” Effect What is ISYOT ?
  13. 13. Take Away #2 Achieving the “ ISYOT” Effect “ I’ve Seen You Out There.” <ul><li>via Paul Colligan </li></ul><ul><li>@ Colligan : </li></ul><ul><li>See his YouTube video on the subject: </li></ul><ul><li>http://youtu.be/AJ6A-qyeZKc </li></ul>
  14. 14. Take Away #2 Achieving the “ ISYOT” Effect “ I’ve Seen You Out There.” DON’T HOARD YOUR CONTENT where no one is ever going to FIND IT.
  15. 15. Take Away #3 You must be FINDABLE. People love to discover things. You can push your content all day long, but being in “the line of search” is the best road to conversion. Pull it in.
  16. 16. Take Away #3 You must be FINDABLE. People love to discover things. You can push your content all day long, but being in “the line of search” is the best road to conversion. Pull it in. For online video, that takes vSEO.
  17. 17. TheBoaters TV did go on YouTube! (Although advised not to by colleagues)…
  18. 18. 800,000+ views to date (show no longer running)
  19. 19. You Can’t Argue with Results (Google Video) “ ISYOT” – (4 Years after-the-fact )
  20. 20. You Can’t Argue with Results (YouTube) #1 on YouTube four years later
  21. 21. Be FINDABLE by Targeted Audiences w/ vSEO Direct that traffic over to your blog, website, or other online content.
  22. 22. <ul><li>* To attract TARGETED, niche audiences to your YouTube online videos… (In other words: Make your videos FINDABLE for your target audience!) </li></ul><ul><li>* Then, ultimately drive that targeted traffic over to your website, blog, or other online content. </li></ul>Main Goals
  23. 23. Overview <ul><li>Why YouTube’s the BOMB for getting you found via search. </li></ul><ul><li>Tips on how to approach keyword research on YouTube & other video content sharing sites. </li></ul><ul><li>5 Tips for Killing It on YouTube </li></ul>
  24. 25. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market . </li></ul></ul>
  25. 26. The Power of YouTube…in 5 minutes Total Internet 174,315 5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,688 Yahoo! Sites 56,361 267,688 Microsoft Sites 53,090 331,282 VEVO 52,585 241,154 Facebook.com 48,792 185,817 Viacom Digital 48,696 180,638 Turner Digital 41,718 154,163 NBC Universal 31,052 65,973 Hulu 27,537 143,673 Top U.S. Online Video Properties by Video Content Views – March 2011 Ranked by Unique Video Viewers Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) Property Total Unique Viewers Video Sessions (000)
  26. 27. The Power of YouTube…in 5 minutes YouTube = 99% Total Internet 174,315 5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,688 Yahoo! Sites 56,361 267,688 Microsoft Sites 53,090 331,282 VEVO 52,585 241,154 Facebook.com 48,792 185,817 Viacom Digital 48,696 180,638 Turner Digital 41,718 154,163 NBC Universal 31,052 65,973 Hulu 27,537 143,673 Top U.S. Online Video Properties by Video Content Views – March 2011 Ranked by Unique Video Viewers Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) Property Total Unique Viewers Video Sessions (000)
  27. 28. The Power of YouTube…in 5 minutes YouTube = 99% Two Billion Views Per Day Around the World! Total Internet 174,315 5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,688 Yahoo! Sites 56,361 267,688 Microsoft Sites 53,090 331,282 VEVO 52,585 241,154 Facebook.com 48,792 185,817 Viacom Digital 48,696 180,638 Turner Digital 41,718 154,163 NBC Universal 31,052 65,973 Hulu 27,537 143,673 Top U.S. Online Video Properties by Video Content Views – March 2011 Ranked by Unique Video Viewers Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) Property Total Unique Viewers Video Sessions (000)
  28. 29. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouTube keeps audiences engaged on the site. </li></ul></ul>
  29. 30. The Power of YouTube…in 5 minutes Nearly 5 hrs Total Internet 174,315 889.1 *Google Sites 143,191 275.6 AOL, Inc. 57,006 39.2 Yahoo! Sites 56,361 42.1 Microsoft Sites 53,090 47.2 VEVO 52,585 79.6 Facebook.com 48,792 19.2 Viacom Digital 48,696 73.2 Turner Digital 41,718 37.5 NBC Universal 31,052 17.3 Hulu 27,537 215.5 Ranked by Unique Viewers -Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) U.S. Online Video Properties by Video Content Views – March 2011 Property Total Unique Viewers   (000) Minutes per Viewer
  30. 32. Come Up In Related Videos
  31. 33. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouTube keeps audiences engaged on the site. </li></ul></ul><ul><ul><li>YouTube draws a quality demographic to the site. </li></ul></ul>
  32. 34. U.S. Demographics Evenly split by gender: 53% Male; 47% Female Median Age: 33 years old Users are evenly split: East, West, South, and Midwest. 47% are married 69% at least college educated 64% describe themselves as “ tech savvy” 71% Employed 15% Students Median Income: $74,000
  33. 35. Strong Demographics via Insight Demos of a BLASTmediaPR video
  34. 36. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouTube keeps audiences engaged on the site. </li></ul></ul><ul><ul><li>YouTube draws a quality demographic to the site. </li></ul></ul><ul><ul><li>YouTube Search — Now the #2 Search Engine . </li></ul></ul>
  35. 37. YouTube = #2 Search Engine
  36. 38. The Power of YouTube…in 5 minutes This is an Ad Client #1 Organic Search Result
  37. 39. YouTube Search – BLASTmedia Double Whammy! (#1 Organic + Ad)
  38. 40. The Power of YouTube…in 5 minutes
  39. 41. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouTube keeps audiences engaged on the site. </li></ul></ul><ul><ul><li>YouTube draws a quality demographic to the site. </li></ul></ul><ul><ul><li>YouTube Search — Now the #2 Search Engine. </li></ul></ul><ul><ul><li>YouTube ranks in Universal/Blended Results. </li></ul></ul>
  40. 42. Rank in Top Search Engines (such as Google) <ul><ul><li>“ Blended search” – The practice in which search engines display videos, images, news stories, maps and other types of results alongside their standard search results. </li></ul></ul><ul><ul><li>Called “Google Universal Search” or “GUS” on Google. </li></ul></ul>
  41. 43. Google Universal Search / GUS
  42. 44. Rank in Top Search Engines (such as Google) <ul><ul><li>“ Blended search” – The practice in which search engines display videos, images, news stories, maps and other types of results alongside their standard search results. </li></ul></ul><ul><ul><li>Called “Google Universal Search” or “GUS” on Google. </li></ul></ul><ul><ul><li>Optimizing video content to take advantage of GUS/blended search is one of the quickest and easiest way to get a Page 1 organic ranking on Google. </li></ul></ul>
  43. 45. Rank in Google w/ YouTube Videos Page 1 Results
  44. 46. Deep Thoughts by Julie Perry &quot;If you can pull up YouTube videos on Google, but you can't pull up Google results on YouTube, then isn't YouTube technically the #1 Search Engine???”
  45. 47. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouTube keeps audiences engaged on the site. </li></ul></ul><ul><ul><li>YouTube draws a quality demographic to the site. </li></ul></ul><ul><ul><li>YouTube Search — Now the #2 Search Engine. </li></ul></ul><ul><ul><li>YouTube ranks in Universal/Blended Results. </li></ul></ul><ul><ul><li>YouTube is now accessible from nearly every hot mobile device on the market, as well as from your home TV set. (Accessibility!) </li></ul></ul>
  46. 48. Content on your audiences’ terms
  47. 49. The Power of YouTube…in 5 minutes <ul><ul><li>YouTube has the vast majority of the market. </li></ul></ul><ul><ul><li>YouTube keeps audiences engaged on the site. </li></ul></ul><ul><ul><li>YouTube draws a quality demographic to the site. </li></ul></ul><ul><ul><li>YouTube Search — Now the #2 Search Engine. </li></ul></ul><ul><ul><li>YouTube ranks in Universal/Blended Results. </li></ul></ul><ul><ul><li>YouTube is now accessible from nearly every hot mobile device on the market, as well as from your home TV set. (Accessibility!) </li></ul></ul><ul><ul><li>Cross-Platform Interactivity & Social Networking: Connect & syndicate content across a # of networks. SHARABILITY! </li></ul></ul>
  48. 50. Cross-Platform Interactivity & Social Networking
  49. 51. Connect & Syndicate Content
  50. 52. Time’s Up!
  51. 53. Keyword Research
  52. 54. Take Away #4 People don't know who YOU are…nor your product's name…nor your business’ or organization’s name…nor anything about YOU.
  53. 55. Take Away #4 People don't know who YOU are…nor your product's name…nor your business’ or organization’s name…nor anything about YOU. They aren't looking for YOU, they are looking for a solution to a problem .
  54. 56. Page 1 Results
  55. 57. Rank in Google w/ YouTube Videos Page 1 Results
  56. 59. Take Aways #5 & #6 5: &quot;How to&quot; are two very powerful words! (And don't forget &quot;get&quot;) 6: Use common word & language (words)
  57. 61. Take Aways #7, #8, #9 7: Understand your audiences’ motivations and behavior. 8: Strike a balance between using highly- searched keywords AND piquing interest… It's a delicate balance. 9: Consider doing keyword research BEFORE you even create your videos! What are people LOOKING (or rather, searching ) FOR?…
  58. 62. Take Aways #10 & #11 11: =>Google is the search engine of INTENT. (navigational even) =>YouTube is the search engine of SEARCH. (People want to WATCH to learn these days.) 12: Use the YouTube Search Engine Tool to figure out what people are searching there…
  59. 63. https://ads.youtube.com/keyword_tool (or search “YouTube Keyword Tool”)
  60. 64. Ninja Keyword Research <ul><li>Before you upload a video, do some keyword research and find what keywords are popular (pick some keywords and enter them in the search bar to see what comes up in the SERPs). </li></ul><ul><li>Sort SERP by viewcounts and look at those with high counts to see how they relate to your keyword. Sort by date added, too. </li></ul><ul><li>Check out the other popular videos and see how they have been tagged, titled, and what the description copy includes. </li></ul><ul><li>Title and tag your video the same as relevant, highly-viewed videos in your niche. Match parts of tags (and title!). </li></ul>
  61. 65. Title Tactic : Get primary keywords in, but balance between talking to search engines and piquing interest. Don’t repeat words either—it won’t help you. Tactic #1
  62. 66. Good Video Title Examples <ul><li>Barcode, Bar Codes, Barcoding -- What's it all about </li></ul><ul><li>How to Build Web Forms with Formstack's Simple Online Form Builder! </li></ul><ul><li>cinda b Spring and Summer 2010 Line - New Handbags, Totes and Travel Bags! </li></ul><ul><li>Social Media Marketing with YouTube: Why? - BLASTmedia </li></ul><ul><li>BlogWorld And New Media Expo New York City 2011 - Digital Broadcasting Track </li></ul>
  63. 67. Title Tactic : Copy (match) a similar title you want to be related to. (oh fine: “to which you want to be related” – sheesh!) Tactic #1 cont.
  64. 68. Video Tagging Tactic : Use quotes around keyword phrases. From YouTube: &quot;Tags can include up to 120 characters. Make a goal to use every one of these limits for each of your videos.&quot; Tactic #2
  65. 69. Video Tags – Use Quotes
  66. 70. Video Tags – Use Quotes Around Phrases <ul><li>Consider using some adjectives. Remember lots of people browsing are using adjectives to find what they’re in the mood to view. </li></ul><ul><li>Make sure your tags are relevant to your content. </li></ul>
  67. 71. Video Description Tactic : The more words you include in your description, the higher your chances of being discovered by searchers (5,000 characters max). Get your top keyword / keyword phrase in 3-4 times. But make it look natural with variations that users might search to find your video. Tactic #3
  68. 72. Video Description – Use Keywords…A lot!
  69. 73. Add Interactive Transcripts to Your Videos : YouTube is making the content inside your video even more accessible (indexable and searchable). (KILLER) Tactic #4
  70. 74. <ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will also be activated. </li></ul>YouTube Interactive Transcripts
  71. 75. YouTube Interactive Transcripts
  72. 76. YouTube Interactive Transcripts
  73. 77. <ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will also be activated. </li></ul><ul><li>Clicking on the interactive transcripts button pulls up a teleprompter like interface that automatically scrolls along with your video as it is being watched. </li></ul>YouTube Interactive Transcripts
  74. 78. <ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will also be activated. </li></ul><ul><li>Clicking on the interactive transcripts button pulls up a teleprompter like interface that automatically scrolls along with your video as it is being watched. </li></ul><ul><li>If you click on a line, YouTube will show the excerpt from the video corresponding to the text. </li></ul>YouTube Interactive Transcripts
  75. 79. YouTube Interactive Transcripts
  76. 80. YouTube Interactive Transcripts
  77. 81. YouTube Interactive Transcripts & vSEO
  78. 82. YouTube Interactive Transcripts & vSEO
  79. 83. <ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will also be activated. </li></ul><ul><li>Clicking on the interactive transcripts button pulls up a teleprompter like interface that automatically scrolls along with your video as it is being watched. </li></ul><ul><li>If you click on a line, YouTube will show the excerpt from the video corresponding to the text. </li></ul><ul><li>This feature doesn't appear on auto-transcribed videos, so if you want an interactive transcript you'll need to upload one yourself. </li></ul>YouTube Interactive Transcripts
  80. 84. <ul><li>YouTube is making the content in your video even more accessible (indexable & searchable). Closed Captions will also be activated. </li></ul><ul><li>Clicking on the interactive transcripts button pulls up a teleprompter like interface that automatically scrolls along with your video as it is being watched. </li></ul><ul><li>If you click on a line, YouTube will show the excerpt from the video corresponding to the text. </li></ul><ul><li>This feature doesn't appear on auto-transcribed videos, so if you want an interactive transcript you'll need to upload one yourself. </li></ul><ul><li>Upload a video transcript file to YouTube, and it automatically generates appropriate timestamps. </li></ul>YouTube Interactive Transcripts
  81. 85. YouTube Interactive Transcripts
  82. 86. YouTube Interactive Transcripts
  83. 87. Socialize! Search for subscribers* and friends* of related channels and send them friend invites. *These are community factors that YouTube considers. (YouTube is a social network, after all.) Tactic #5
  84. 88. Add Friends & Gain Subscribers
  85. 89. Subscribe to Channels & Send Friend Invites
  86. 90. Friend Invites in YouTube Inbox
  87. 91. Google Analytics Traffic Results <ul><li>Facebook = Frequent but Repeat Traffic </li></ul><ul><li>Twitter = High but Least Quality Traffic </li></ul><ul><li>YouTube = New, Quality Traffic (Low Bounce) </li></ul>
  88. 92. Voila! Happy Tubing! @JuliePerry & @BLASTmediaPR YouTube.com/BLASTmediaPR http://BLASTmedia.com/blog
  89. 93. Additional Resources <ul><li>“ Success Secrets of the Social Media Marketing Superstars” (Mitch Meyerson) – YouTube Chapter </li></ul><ul><li>Search “Julie Perry Slideshare” for BlogWorld East PPT Presentation </li></ul><ul><li>BlogWorld & New Media Expo L.A. – November 3-5, 2011 </li></ul>

×