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Advanced Metadata
How Understanding Metadata Can Help You Build Your Business
#metadata | @BKGKristen
Hello!
(c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.
Kristen McLean
...
• Metadata, what is it?
• The current system of metadata
• What you can do……
To discuss.....
#metadata | @BKGKristen
Metadata
• met·a·da·ta/ metə datə/ˈ ˌ
• Noun:
• A set of data that
describes and gives
information about other
data.
#meta...
Current System
Massively complex
Very messy
347,000 trad. frontlist books
1.8m non-trad. frontlist books
32m books in prin...
Data Warehouse
Central Data
Clearinghouse?
#metadata | @BKGKristen
Ideally, we would have a central
repository where all d...
Data Warehouse
Central Data
Clearinghouse?
#metadata | @BKGKristen
Data Warehouse
Central Data
Clearinghouse?
#metadata | @BKGKristen
Data would be pushed from the
book creator to the wareh...
Data Warehouse
X
Central Data
Clearinghouse?
#WDCE | @BKGKristen
Unfortunately, this is NOT
what we have in the US. Data i...
From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study G...
From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study G...
What we
want
What we
have
Challenges
Volume of data
Long lead times
“Pipeline thinking”
BISAC -vs- keywords
Chaotic rights situation
Pubdate is “end...
Why it matters
Titles that meet the standard
sell 98% more
Titles with cover images sell
268% more
Titles that meet the st...
What you
can do
• If self-publishing, make
metadata compliance &
edit access a central
consideration
• Monitor & check you...
What to ask?
• “Do you comply with
BISG metadata best
practices?”
• How can I request
corrections or make my
own updates?
...
32. Keywords
Get your own
ISBN?
Pros:
•Edit your own source
metadata-www.myidentifiers.com
•Buy ISBNs in series
•Consistent ISBNs acros...
BISAC number
• “Book Industry Systems Advisory Committee” #
• The industry-approved list of subject descriptors
• Importan...
Book Jackets
• Jackets MUST BE DESIGNED for WEB IMPACT
• Invest in high-quality professional design
Keywords
• Quantity & mechanism vary from platform to platform
• When picking think LIKE YOUR TARGET READER
• In AMZ, “sea...
URLs we talked about
• www.myidentifiers.com (Directly edit ISBN information in Books in
Print at Bowker—YOU must be the I...
Thanks!
(c) 2014 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.
Kristen McLean...
Understanding Metadata for Authors - Writer's Digest 2014
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Understanding Metadata for Authors - Writer's Digest 2014

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This deck was presented August 2nd, 2014 at Writer's Digest in NYC. It covers the definition of metatdata, the current metadata environment in the US book business, statistics on why good metadata will help you sell more books, what YOU can do about your own metadata, and links for exploring more.

Published in: Business
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Understanding Metadata for Authors - Writer's Digest 2014

  1. 1. Advanced Metadata How Understanding Metadata Can Help You Build Your Business #metadata | @BKGKristen
  2. 2. Hello! (c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission. Kristen McLean Founder & CEO Bookigee, Inc. @BKGKristen #Metadata
  3. 3. • Metadata, what is it? • The current system of metadata • What you can do…… To discuss..... #metadata | @BKGKristen
  4. 4. Metadata • met·a·da·ta/ metə datə/ˈ ˌ • Noun: • A set of data that describes and gives information about other data. #metadata | @BKGKristen
  5. 5. Current System Massively complex Very messy 347,000 trad. frontlist books 1.8m non-trad. frontlist books 32m books in print Inconsistent data practices No central data clearinghouse
  6. 6. Data Warehouse Central Data Clearinghouse? #metadata | @BKGKristen Ideally, we would have a central repository where all data is created & distributed
  7. 7. Data Warehouse Central Data Clearinghouse? #metadata | @BKGKristen
  8. 8. Data Warehouse Central Data Clearinghouse? #metadata | @BKGKristen Data would be pushed from the book creator to the warehouse, and then retailers would push back information on bad data, or suggestions for enhancements.
  9. 9. Data Warehouse X Central Data Clearinghouse? #WDCE | @BKGKristen Unfortunately, this is NOT what we have in the US. Data is moving all around in very disorganized patterns, and feedback loops are not effective.
  10. 10. From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission. The way it should work (now)
  11. 11. From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission. The way it actually works (now)
  12. 12. What we want What we have
  13. 13. Challenges Volume of data Long lead times “Pipeline thinking” BISAC -vs- keywords Chaotic rights situation Pubdate is “end of process”- what about updates? #metadata | @BKGKristen
  14. 14. Why it matters Titles that meet the standard sell 98% more Titles with cover images sell 268% more Titles that meet the standard, have image, and enhanced metadata, sell 2,600 units more Fiction sales are most impacted by poor data
  15. 15. What you can do • If self-publishing, make metadata compliance & edit access a central consideration • Monitor & check your book’s online data regularly • Respectfully request corrections & updates quickly when errors occur
  16. 16. What to ask? • “Do you comply with BISG metadata best practices?” • How can I request corrections or make my own updates? • How quickly can I expect my changes to take effect?
  17. 17. 32. Keywords
  18. 18. Get your own ISBN? Pros: •Edit your own source metadata-www.myidentifiers.com •Buy ISBNs in series •Consistent ISBNs across platforms Cons: •Some platforms will require THEIR ISBNs for participation
  19. 19. BISAC number • “Book Industry Systems Advisory Committee” # • The industry-approved list of subject descriptors • Important foundation of the book metadata system • www.bisg.org/bisac-subject-codes
  20. 20. Book Jackets • Jackets MUST BE DESIGNED for WEB IMPACT • Invest in high-quality professional design
  21. 21. Keywords • Quantity & mechanism vary from platform to platform • When picking think LIKE YOUR TARGET READER • In AMZ, “search-in-book” makes all the text keywords
  22. 22. URLs we talked about • www.myidentifiers.com (Directly edit ISBN information in Books in Print at Bowker—YOU must be the ISBN owner) • www.selfpublishedauthor.com (Another site run by Bowker to help self published authors do a number of things including edit ISBN info, ebook conversion and much more.) • www.bisg.org This book industry trade association manages ISBN, metadata standards, and BISAC for the US. Here you can find info about the 30 standard metadata fields that you SHOULD have complete for any book, along with lots of other helpful information. • https://authorcentral.amazon.com/ This is Amazon’s central site for authors to manage many aspects of their book data & sales information. Here you can see your sales statistics, edit keywords, add editorial reviews to your book’s listing and more. In some cases, if you are traditionally published, you will need to have Amazon verify your with your publisher before you can edit any information.
  23. 23. Thanks! (c) 2014 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission. Kristen McLean Founder & CEO Bookigee, Inc. @BKGKristen

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