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Data 101 for authors wd 2013

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This is the slide deck from my presentation at Writer's Digest Conference East 2013

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Data 101 for authors wd 2013

  1. 1. Data 101 for Authors How Understanding the Numbers Can Help You Build Your Business#WDCE | @BKGKristen
  2. 2. Hello! Kristen McLean Founder & CEO Bookigee, Inc. @BKGKristen#WDCE (c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.
  3. 3. To discuss..... • Metadata • The Open Web • The Future of Content#WDCE | @BKGKristen
  4. 4. Metadata• met·a·da·ta/ˈmetəˌdatə/• Noun:• A set of data that describes and gives information about other data.#WDCE | @BKGKristen
  5. 5. Current SystemMassively complexVery messy347,000 trad. frontlist books1.8m non-trad. frontlist books32m books in printInconsistent data practicesNo central data clearinghouse
  6. 6. Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
  7. 7. Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
  8. 8. Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
  9. 9. X Central Data Clearinghouse? Data Warehouse#WDCE | @BKGKristen
  10. 10. The way it should work (now)From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission.
  11. 11. The way it actually works (now)From the 2012 report: “Development, Use, and Modification of Book Product Metadata” prepared for the Book Industry Study Group by Brian O’Leary, Magellan Media Consulting. Used with permission.
  12. 12. What we wantWhat we have
  13. 13. ChallengesVolume of dataLong lead times“Pipeline thinking”BISAC -vs- keywordsChaotic rights situationPubdate is “end of process”#WDCE | @BKGKristen
  14. 14. Why it mattersTitles that meet the standardsell 98% moreTitles with cover images sell268% moreTitles that meet the standard,have image, and enhancedmetadata, sell 2,600 unitsmoreFiction sales are mostimpacted by poor data
  15. 15. What you can do• If self-publishing, make metadata compliance & edit access a central consideration• Monitor & check your book’s online data regularly• Respectfully request corrections & updates quickly when errors occur
  16. 16. What to ask?• “Do you comply with BISG metadata best practices?”• How can I request corrections or make my own updates?• How quickly can I expect my changes to take effect?
  17. 17. The Open Web• The Open Web Movement=open source• Cooperative, and standard World Wide Web communications• It opposes private, exclusive, proprietary Web solutions
  18. 18. The ISBN is not enough Two new identifiers:International Standard Name Identifier (ISNI) International Standard Text Code (ISTC) This is “structured metadata” #WDCE | @BKGKristen
  19. 19. International Standard Name Identifier• Identifies names of creators• Disambiguates authors with same name, collocates authors who spell their name in different ways• Pseudonyms get separate ISNIs• Related to Source ISNI in metadata• Relates across all media, not just books!
  20. 20. Relating In the Metadata
  21. 21. Who’s Using This Stuff? Wikipedia Google(c) 2012 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.
  22. 22. International Standard Text Code• Identifies text, regardless of format• Contains “related titles” information in its metadata Allows linkages between the derivation and the original
  23. 23. What can we doin the open web?
  24. 24. Thanks!Kristen McLeanFounder & CEOBookigee, Inc.@BKGKristen (c) 2013 by Bookigee, Inc. All rights reserved. No distribution or reproduction without permission.

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