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SocialBBC Ori Bengal Getting Out There

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Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas

Event MC: Ori Bengal - Getting Out There - From A Guy Who Is REALLY Out There!

Twitter Event #SocialBBC

Published in: Technology, Business
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SocialBBC Ori Bengal Getting Out There

  1. 1. Getting Out There! <ul><li>By A Guy Who’s REALLY Out There! </li></ul>
  2. 2. House Keeping <ul><li>I answer your cell phone-- and embarass you! </li></ul><ul><li>I ask questions- you need to answer, you’ll probably get rewarded. </li></ul><ul><li>You don’t have to laugh at my jokes. </li></ul><ul><li>Connect with people! Don’t waste your time doing what you can do elsewhere (like e-mail) </li></ul>
  3. 3. Twitter <ul><li>Twitter – Who Uses It? </li></ul><ul><li>What Is Live Tweeting? </li></ul><ul><li>#SocialBBC is the hashtag. </li></ul><ul><li>You are providing value to your followers, and will get new ones. </li></ul><ul><li>You have notes to refer to later. </li></ul>
  4. 4. Getting Out There! <ul><li>By A Guy Who’s REALLY Out There! </li></ul>
  5. 6. Who am I? <ul><li>Couch Surfer for 4 years </li></ul>
  6. 7. Who am I? <ul><li>Couch Surfer for 4 years </li></ul><ul><li>Creative problem solver </li></ul>
  7. 8. Who am I? <ul><li>Couch Surfer for 4 years </li></ul><ul><li>Creative problem solver </li></ul><ul><li>Marketing consultant </li></ul>
  8. 9. Who am I? <ul><li>Couch Surfer for 4 years </li></ul><ul><li>Creative problem solver </li></ul><ul><li>Marketing consultant </li></ul><ul><li>Designer / Web Designer / Video Editor / Speaker </li></ul>
  9. 10. Who am I? <ul><li>Couch Surfer for 4 years </li></ul><ul><li>Creative problem solver </li></ul><ul><li>Marketing consultant </li></ul><ul><li>Designer / Web Designer / Video Editor / Speaker </li></ul><ul><li>Jokester </li></ul>
  10. 11. Who am I? <ul><li>Couch Surfer for 4 years </li></ul><ul><li>Creative problem solver </li></ul><ul><li>Marketing consultant </li></ul><ul><li>Designer / Web Designer / Video Editor / Speaker </li></ul><ul><li>Jokester </li></ul><ul><li>Adrenaline Junky </li></ul>
  11. 12. why should you listen? <ul><li>I know my shit </li></ul>
  12. 13. why should you listen? <ul><li>I know my shit </li></ul><ul><li>The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. </li></ul>
  13. 14. why should you listen? <ul><li>I know my shit </li></ul><ul><li>The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. </li></ul><ul><li>I stay with industry leaders (like Zappos.com CEO) </li></ul>
  14. 15. why should you listen? <ul><li>I know my shit </li></ul><ul><li>The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. </li></ul><ul><li>I stay with industry leaders (like Zappos.com CEO) </li></ul><ul><li>I study the latest and greatest every day. </li></ul>
  15. 16. why should you listen? <ul><li>I know my shit </li></ul><ul><li>The people you spend $10k-$25k per day... I stay with for days-weeks at a time for free... getting to pick their brains. </li></ul><ul><li>I stay with industry leaders (like Zappos.com CEO) </li></ul><ul><li>I study the latest and greatest every day. </li></ul><ul><li>I use all this- not just read it. </li></ul>
  16. 17. WHY AM I THE MC? <ul><li>Perfect exaple of Getting Out There / Social Media. </li></ul><ul><li>Neil follows my adventures. </li></ul><ul><li>I stayed with Dave & Mike before, so stayed an extra day specifically to meet someone new. </li></ul><ul><li>Started consulting (reflex) - became MC/Speaker. </li></ul><ul><li>Will I crash your couch? </li></ul>
  17. 18. What you will learn <ul><li>How to put the social into Social Media </li></ul>
  18. 19. What you will learn <ul><li>How to put the social into Social Media </li></ul><ul><li>How to use social media to grow your brand </li></ul>
  19. 20. What you will learn <ul><li>How to put the social into Social Media </li></ul><ul><li>How to use social media to grow your brand </li></ul><ul><li>How to be remembered </li></ul>
  20. 21. What you will learn <ul><li>How to put the social into Social Media </li></ul><ul><li>How to use social media to grow your brand </li></ul><ul><li>How to be remembered </li></ul><ul><li>How to be perceived as an expert because you’re out there. </li></ul>
  21. 22. What you will learn <ul><li>How to put the social into Social Media </li></ul><ul><li>How to use social media to grow your brand </li></ul><ul><li>How to be remembered </li></ul><ul><li>How to be perceived as an expert because you’re out there. </li></ul><ul><li>Some tools and reasons why to use them. </li></ul>
  22. 23. BRANDING & MARKETING <ul><li>You may know it- but you probably don’t use it! </li></ul><ul><li>Define your brand </li></ul><ul><li>Attract a tribe (followers/fans/clients) </li></ul><ul><li>Have more fun! </li></ul><ul><li>Social Media will take care of the rest. </li></ul>
  23. 24. WHAT’S MY BRAND? <ul><li>FUN! </li></ul><ul><li>Adventure! </li></ul><ul><li>Caring </li></ul><ul><li>Travel </li></ul><ul><li>Knowledge </li></ul><ul><li>Quality </li></ul>
  24. 25. Are you a cool cat? <ul><li>What do you consider cool? </li></ul><ul><li>Do you know what your clients consider cool? </li></ul><ul><li>Examples: </li></ul><ul><li>W.O.W. </li></ul><ul><li>Farmville </li></ul><ul><li>Steampunk </li></ul>
  25. 26. WHAT IS SOCIAL MEDIA?
  26. 27. WHAT IS SOCIAL MEDIA? <ul><li>People - First and foremost, it’s people </li></ul><ul><li>Communication tools to spread: Thoughts Opinions Fun/Knowledge/Crap (See branding) </li></ul><ul><li>A global connector </li></ul><ul><li>Tools for finding likeminded individuals </li></ul>
  27. 28. WHY SOCIAL MEDIA? <ul><li>Someone said “you need to be on it” (lame) </li></ul><ul><li>People like to interact with like minded people </li></ul><ul><li>People do business with people they know/like/trust </li></ul><ul><li>Viral marketing </li></ul><ul><li>Find people where they are spending their time </li></ul>
  28. 29. EXAMPLES OF SOCIAL MEDIA <ul><li>Blog (Comments/FB Connect/TweetMeme/Buzz) </li></ul><ul><li>Flickr </li></ul><ul><li>Twitter / Facebook </li></ul><ul><li>Youtube </li></ul><ul><li>Foursquare </li></ul><ul><li>Amazon / Ebay </li></ul><ul><li>Yahoo Answers </li></ul><ul><li>Couchsurfing.org </li></ul>
  29. 30. PUTTING THE SOCIAL <ul><li>If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). </li></ul>
  30. 31. PUTTING THE SOCIAL <ul><li>If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). </li></ul><ul><li>Respond to EVERY e-mail/tweet/wall-post </li></ul>
  31. 32. PUTTING THE SOCIAL <ul><li>If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). </li></ul><ul><li>Respond to EVERY e-mail/tweet/wall-post </li></ul><ul><li>Talk about what you’re doing, not just your business! </li></ul>
  32. 33. PUTTING THE SOCIAL <ul><li>If you don’t care, you shouldn’t be in business- or... shouldn’t be doing your own social media (get an intern that does care). </li></ul><ul><li>Respond to EVERY e-mail/tweet/wall-post </li></ul><ul><li>Talk about what you’re doing, not just your business! </li></ul><ul><li>Read their bios </li></ul>
  33. 34. GIVING IS GETTING <ul><li>Comment on other people’s blogs (Builds cred/gets traffic) </li></ul><ul><li>Valuable content (gets RT) </li></ul><ul><li>Sharing your life (Builds trust) </li></ul>
  34. 35. ORI’S AWESOME FB SCHEME <ul><li>Your hair never looks as good as it does in the salon. </li></ul><ul><li>Take professional photo of each person </li></ul><ul><li>Upload to Fan Page </li></ul><ul><li>Tag the person </li></ul>
  35. 36. GETTING SOCIAL <ul><li>Tweetups </li></ul><ul><li>Meetups </li></ul><ul><li>Industry events </li></ul><ul><li>Your business card! </li></ul><ul><li>A Flip-Cam </li></ul>
  36. 37. BEING REMEMBERED <ul><li>CARE! (I could leave it at that) </li></ul><ul><li>Have an opinion </li></ul><ul><li>Provide Value </li></ul><ul><li>Connect </li></ul><ul><li>Help people </li></ul>
  37. 38. BEING REMEMBERED- PROPS
  38. 39. BEING REMEMBERED- PROPS
  39. 40. EXPERT PERCEPTION <ul><li>“ Seen everywhere” </li></ul><ul><li>Leverage the power of other experts </li></ul><ul><li>High Follower count (social proof) </li></ul><ul><li>Comment Karma (Social proof) </li></ul>
  40. 41. SOME TOOLS & WHY <ul><li>Blogtalk Radio </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Ustream </li></ul><ul><li>Search.Twitter.Com </li></ul><ul><li>MrTweet.com </li></ul><ul><li>Ping.FM </li></ul>
  41. 42. SOME TOOLS & WHY <ul><li>Google Alerts </li></ul><ul><li>Wordpress.com Stats/ Google Analytics </li></ul><ul><li>ContestBurner </li></ul><ul><li>TubeMogul </li></ul><ul><li>GOOGLE! </li></ul><ul><li>Usernamecheck.com </li></ul>
  42. 44. Thank The Sponsors
  43. 45. IN CONCLUSION <ul><li>Care </li></ul><ul><li>Participate </li></ul><ul><li>Provide value </li></ul><ul><li>Be everywhere </li></ul><ul><li>Stand out </li></ul><ul><li>Google stuff </li></ul>

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