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How to Create Content
For “Boring” Businesses
by Jon Bingham
Director of Marketing
• Founded in 2009
• Industry Leading Content Provider
• Service Marketing Agencies and Enterprise Companies
• Hand-picked ...
Why Content Marketing?
• 61% of consumers feel better about a company that
delivers consistent, custom content
• 7 out of ...
How Can Boring Businesses
Create Engaging Content?
@BKAContent/@JonBKA
Part 1 - Topic Development
Expert Topics Come From Experts
• A business owner knows their business best
• Industry experts...
Part 1 - Topic Development
Stand on Your Head
• Think outside the box
• Ask yourself:
1. Why would someone want
my product...
Part 1 - Topic Development
Titles Worth Talking About
• Content should create value and peak interest
Example: Dental offi...
Part 1 - Topic Development
Titles Worth Talking About
Make unrelated topics relevant. On National Donut
Day we posted this...
Part 1 - Topic Development
Titles Worth Talking About
Example: Pest control company answering
questions like ‘can cockroac...
Part 1 - Topic Development
Connect with Consumers
• Create content that resonates with your audience
• Look at your conten...
Part II - Content Execution
@BKAContent/@JonBKA
Don’t write just to write. Your content must serve a purpose.
TWENTY-SEVEN...
Part II - Content Execution
Get Emotional
• Make them laugh
• Tug at their heartstrings
• Empower them
@BKAContent/@JonBKA
Part II - Content Execution
Variety is Key
• Don’t produce cookie
cutter content every week
• Use images - Tweets with
ima...
Part II - Content Execution
Find Your Voice
• Become a storyteller in your own unique way
• Try to convey your personality...
Part II - Content Execution
Listen to Your Readers
• Monitor and respond to the comments on your blog
• Use analytics to s...
How Can BKA Content Help?
@BKAContent/@JonBKA
• Large team of professional writers
• You give us a topic, we do all the re...
THANK YOU
Booth #318
www.bkacontent.com
801-441-0737
@BKAContent
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How to Create Content for "Boring" Businesses- Jon Bingham (BKA Content, SMX West Presentation)

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Let's face it, some businesses aren't as exciting as others. When you work for a car wash, laundromat, or insurance agency you need to get creative in order to create valuable content for your readers. Here's some great tips on how to create content for "boring" businesses.

Published in: Marketing
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How to Create Content for "Boring" Businesses- Jon Bingham (BKA Content, SMX West Presentation)

  1. 1. How to Create Content For “Boring” Businesses by Jon Bingham Director of Marketing
  2. 2. • Founded in 2009 • Industry Leading Content Provider • Service Marketing Agencies and Enterprise Companies • Hand-picked & Experienced U.S. Writers • Dedicated Writing Teams • Account Management • Custom Content Creation @BKAContent/@JonBKA
  3. 3. Why Content Marketing? • 61% of consumers feel better about a company that delivers consistent, custom content • 7 out of 10 consumers prefer to learn about a company through article type content rather than ads • Companies with active blogs receive 97% more leads • Content creation is ranked as the single most effective SEO technique @BKAContent/@JonBKA
  4. 4. How Can Boring Businesses Create Engaging Content? @BKAContent/@JonBKA
  5. 5. Part 1 - Topic Development Expert Topics Come From Experts • A business owner knows their business best • Industry experts know what topics are most relevant and when @BKAContent/@JonBKA
  6. 6. Part 1 - Topic Development Stand on Your Head • Think outside the box • Ask yourself: 1. Why would someone want my product or service? 2. What problem does it solve for them? 3. What could happen if they didn’t buy it? @BKAContent/@JonBKA
  7. 7. Part 1 - Topic Development Titles Worth Talking About • Content should create value and peak interest Example: Dental office blogging about ‘bacon flavored dental floss’ and ‘desserts that will destroy your tooth enamel.’ @BKAContent/@JonBKA
  8. 8. Part 1 - Topic Development Titles Worth Talking About Make unrelated topics relevant. On National Donut Day we posted this: @BKAContent/@JonBKA The Do’s and Donut’s of Content Creation http://www.bkacontent.com/the-dos-and-donuts-of-content-creation/
  9. 9. Part 1 - Topic Development Titles Worth Talking About Example: Pest control company answering questions like ‘can cockroaches survive a nuclear blast?’ and ‘do termites like rock music?’ @BKAContent/@JonBKA
  10. 10. Part 1 - Topic Development Connect with Consumers • Create content that resonates with your audience • Look at your content from the readers point of view • 78% of consumers believe organizations providing custom content are interested in building good relationships @BKAContent/@JonBKA
  11. 11. Part II - Content Execution @BKAContent/@JonBKA Don’t write just to write. Your content must serve a purpose. TWENTY-SEVEN MILLION pieces of content are shared everyday. Make yours worth sharing!
  12. 12. Part II - Content Execution Get Emotional • Make them laugh • Tug at their heartstrings • Empower them @BKAContent/@JonBKA
  13. 13. Part II - Content Execution Variety is Key • Don’t produce cookie cutter content every week • Use images - Tweets with images are 94% more likely to be retweeted! • Make videos • Infographics • Have fun with it @BKAContent/@JonBKA
  14. 14. Part II - Content Execution Find Your Voice • Become a storyteller in your own unique way • Try to convey your personality in your writing @BKAContent/@JonBKA
  15. 15. Part II - Content Execution Listen to Your Readers • Monitor and respond to the comments on your blog • Use analytics to see which blogs have the most traffic/keep visitors on your site the longest @BKAContent/@JonBKA
  16. 16. How Can BKA Content Help? @BKAContent/@JonBKA • Large team of professional writers • You give us a topic, we do all the research • Capable of writing in many styles and tones • Can create large amounts of content in a short amount of time • Take the hassle out of writing it yourself or hiring a full time employee to do it for you • One point of contact to make orders and delivery as simple as possible
  17. 17. THANK YOU Booth #318 www.bkacontent.com 801-441-0737 @BKAContent

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