How to Create Content for "Boring" Businesses- Jon Bingham (BKA Content, SMX West Presentation)

1. How to Create Content For “Boring” Businesses by Jon Bingham Director of Marketing

2. • Founded in 2009 • Industry Leading Content Provider • Service Marketing Agencies and Enterprise Companies • Hand-picked & Experienced U.S. Writers • Dedicated Writing Teams • Account Management • Custom Content Creation @BKAContent/@JonBKA

3. Why Content Marketing? • 61% of consumers feel better about a company that delivers consistent, custom content • 7 out of 10 consumers prefer to learn about a company through article type content rather than ads • Companies with active blogs receive 97% more leads • Content creation is ranked as the single most effective SEO technique @BKAContent/@JonBKA

4. How Can Boring Businesses Create Engaging Content? @BKAContent/@JonBKA

5. Part 1 - Topic Development Expert Topics Come From Experts • A business owner knows their business best • Industry experts know what topics are most relevant and when @BKAContent/@JonBKA

6. Part 1 - Topic Development Stand on Your Head • Think outside the box • Ask yourself: 1. Why would someone want my product or service? 2. What problem does it solve for them? 3. What could happen if they didn’t buy it? @BKAContent/@JonBKA

7. Part 1 - Topic Development Titles Worth Talking About • Content should create value and peak interest Example: Dental office blogging about ‘bacon flavored dental floss’ and ‘desserts that will destroy your tooth enamel.’ @BKAContent/@JonBKA

8. Part 1 - Topic Development Titles Worth Talking About Make unrelated topics relevant. On National Donut Day we posted this: @BKAContent/@JonBKA The Do’s and Donut’s of Content Creation http://www.bkacontent.com/the-dos-and-donuts-of-content-creation/

9. Part 1 - Topic Development Titles Worth Talking About Example: Pest control company answering questions like ‘can cockroaches survive a nuclear blast?’ and ‘do termites like rock music?’ @BKAContent/@JonBKA

10. Part 1 - Topic Development Connect with Consumers • Create content that resonates with your audience • Look at your content from the readers point of view • 78% of consumers believe organizations providing custom content are interested in building good relationships @BKAContent/@JonBKA

11. Part II - Content Execution @BKAContent/@JonBKA Don’t write just to write. Your content must serve a purpose. TWENTY-SEVEN MILLION pieces of content are shared everyday. Make yours worth sharing!

12. Part II - Content Execution Get Emotional • Make them laugh • Tug at their heartstrings • Empower them @BKAContent/@JonBKA

13. Part II - Content Execution Variety is Key • Don’t produce cookie cutter content every week • Use images - Tweets with images are 94% more likely to be retweeted! • Make videos • Infographics • Have fun with it @BKAContent/@JonBKA

14. Part II - Content Execution Find Your Voice • Become a storyteller in your own unique way • Try to convey your personality in your writing @BKAContent/@JonBKA

15. Part II - Content Execution Listen to Your Readers • Monitor and respond to the comments on your blog • Use analytics to see which blogs have the most traffic/keep visitors on your site the longest @BKAContent/@JonBKA

16. How Can BKA Content Help? @BKAContent/@JonBKA • Large team of professional writers • You give us a topic, we do all the research • Capable of writing in many styles and tones • Can create large amounts of content in a short amount of time • Take the hassle out of writing it yourself or hiring a full time employee to do it for you • One point of contact to make orders and delivery as simple as possible

17. THANK YOU Booth #318 www.bkacontent.com 801-441-0737 @BKAContent