How Video Blogging Can Maximize Your Business


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Blogging for cash is a great way to make some extra income and Video Blogging is a great way to make auto cash machines that work for you day and night. Developing this skill will be a great asset for you in the years to come. To find out more about Video Blogging software Click Here

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How Video Blogging Can Maximize Your Business

  1. 1. ==== ====Blogging is one of the best ways to make money online - With the right tools video blogging easilycan turn you blog into a cash machine... to find out about this brand new software Click The LinkBelow... ====Some may say 2009 was the year of Twitter (I thought 2008 was but hey, thats just me), but forthis online marketer it was the year I learned how to video blog. In this quickstart guide I am goingto explain why you are running out of excuses for not marketing with video, as well has how to getvlogging quickly, geekery and techno-babble excluded.Why You MUST Start Video Blogging Now (Even if You Cant STAND to See Yourself on Camera)Im one of those people who used to cringe at the sight and sound of myself on camera. My voicealways sounds different than I thought it did, and my Scottish-Welsh-Mennonite complexionalways looks pastier than a scared pancake. I really started to run out of excuses for not videoblogging though when lo-and-behold my new Macbook came with a built-in web cam (iSight).Almost the minute I published my first video blog (or "vlog") I wondered why I had waited so longto do it. Video blogging (or "vlogging") allows online business people and marketers to achieve somany things that a (now) traditional written blog post just cant. Consider the following:Video blogging is fast. The time line from inspiration to publication is dramatically shortened. Youget an idea for a blog post. Jot down your key points. Turn on the web cam and start yapping(okay, comb your hair first). Its really that easy.Video blogging creates intimacy with your readers. You might not be able to provide a warmhandshake, but the sound of your voice and smile on your face adds a whole new dimension tothe relationship. Body language is 60% of communication. Video captures meaning that wordscannot.Video blogging lends credibility to your message. Whatever youre talking about in your video-whether it be a product pitch or an opinion piece or a how-to-by getting in front of the camerayoure committing to your audience in a deeper, more authentic way. And if youre a shyster, well,this tends to come through as well.Video blogging strengthens your brand. There is only one you. Until cloning humans is a commonreality, its safe to say that video may be the most immediately powerful personal branding toolyouve got at your disposal as a business owner and marketer.Video blogging is affordable. Cheap like borscht yet potentially so rich in impact.Duh, everybodys doing it. Or will be. Fact is, your competition is getting on the vloggingbandwagon just like they got on the blogging bandwagon a few years ago. Thats not to say thatyou have to be on camera every time you want to write a post or blast your list. Not at all. But itdoes mean that people will increasingly be on the lookout for video clips of the "real person"behind the web. Youve been warned.
  2. 2. How to Video Blog Quickstart Guide Video blogging really isnt that difficult to do. Once you get thebasics, its a matter of just digging in and doing it. The more videos you make, the morecomfortable you will get with the process, and the more consistently youll publish videos. Liketraditional blogging, its all about practice, consistency, and forming good habits.Lets get started:(1) Purchase a web cam or camcorder. I like the webcam because I can literally see what Imdoing as Im recording myself. That means I stay centered in front of the lens and keep my eyesfocused in the right place. However, Im pretty sure there are ways to hook up a camcorder to yourcomputer so that you can see what youre doing on a nice large screen. The Flip Mino HD andSony Webbie are supposed to be decent and cost about $200.(2) Video editing software will add polish, thought its not critical. Sometimes youll want to overlaysome text or a URL onto your video as well as trim off the first few or last few seconds of yourvideo.(3) Get a YouTube account and claim your YouTube "channel." YouTube just makes publishingand sharing videos super easy, super easy for you but more importantly, super easy for folks whowhat to republish your masterpiece. Thats because YouTube offers an "embed" code that peoplecan copy and paste into their own blog posts, spreading your gorgeous mug even further acrossthe web. Thats a good thing because video blogging is-like its older cousin-all about sharing. Anddo be sure to claim your own channel on YouTube once your account is set up. Mine, for example,is Easy-peasy.(4) Um, you have a blog right? Okay, just checking.(5) Get ready to shoot your video (preparation makes all the difference):Short is better. 2-5 minutes is optimal. Anything shorter and you probably wont communicateenough information to be useful. Anything longer and you might start to lose people.Treat vlogging like blogging. Have a headline in mind plus a few key points. If youve got more tosay, consider breaking the topic up into a series of short videos. Keep em guessing whats next!Be extemporaneous. That means, speak naturally as if youre chatting one-on-one with a friend.Rehearse if you need to, but dont try to memorize your content verbatim. This isnt a presidentialaddress; its really just a short, intimate conversation. Its okay to look down at your notes, briefly. Ido this sometimes if there is a specific point or quote I want to make sure I articulate correctly.However, your eyes should be focused on the camera (your viewers essentially) MOST of thetime.Ensure great overhead light if shooting indoors. My videos so far have turned out a bit dark andgrainy; Im pretty sure this is because half the halogens in my office are burnt out. (I hate ladders.)Direct sunlight doesnt always work in an office environment, unfortunately, because it will hit yourface sideways and cause weird, unflattering shadows. So you may have to draw the curtains.Youre the star, not your backdrop. That means your office shouldnt look like a war zone and themenagerie should be out of earshot (kids, animals, spouses...). That said, you dont need anythingspecial either, meaning you really only need to tidy up about 4 square feet of your office!Women, wear makeup. Feminist as I may be, Im realistic about how most women look on camera
  3. 3. without makeup (or very strategic lighting). Do put on some mascara, cover up the dark circles,and add some color to your cheeks. It makes a huge difference.Guys, comb your hair and trim the eyebrow and nose hair. Nuff said.(6) Take a deep breath and shoot the video. Shoot it again if you really sucked. Stop at goodenough. The goal is not perfection but conversation. Got it?(7a) If you have editing software:Add your name and URL or some other important piece of identifying information to the bottom ofthe frame. I usually have this display for the last 15 seconds or so, but its up to you. Make surethe font is legible (Arial works great). Im sure someone out there has also figured out the optimalamount of time to display your text and all that jazz, but hey, this is a Quickstart Guide.Trim off any awkwardness at the beginning or end of your video. Maybe you were telling your catto shut-up, or you were wiping your nose. We dont need to see that stuff.(7b) If you dont have editing software: youre in luck. YouTube offers the ability to add captionsand annotations to your vids. I havent tried these out myself but they look pretty simple to use.(8) Upload your video to YouTube. Just log in to your account and click the big yellow uploadbutton in the top right hand corner. Once the video is uploaded, add a descriptive but short title, ashort description of the video, and your tags (basically just keywords or other descriptive terms).Dont leave these steps out. They help people find your video more easily; its also a courtesybecause it allows viewers to quickly surmise what your video is about before they press the playbutton. Also be sure to allow comments which you can set to be moderated first. (Just like a realblog!)(9) Publish your video on your own blog. As with any blog post, be sure to include all the usualelements that enhance usability and search visibility. That means:Write a keyword rich, descriptive post title.Write a short introductory paragraph stating what the post (video) is about. Use your keywordsagain if you can.Add a meta description so your video blog appears enticing in the search engine results pages.If youre blogging software doesnt add a title tag automatically-usually by using your post title-besure to add one.Snag the embed code from your video on YouTube to add the video to your post. This will allowfor easy sharing (yay!).(10) For Petes sake, market your video. Blast your list. Tweet about it. Share it on Facebook.Bookmark it on your fave social bookmarking sites. Do all the same things you would do with anon-video post to help it spread across the world wide web.Remember, these are just the basics. The world of video blogging is ever-evolving right along withthe current social media revolution.The more videos you publish the better youll get at it. And ifyou get stuck on the technology, which is bound to happen at some point, there is always Google
  4. 4. and yep, tons of techno peeps on YouTube too. The point is to start somewhere and keep going tobuild that momentum.I cant think of a more effective and meaningful way to quickly connect with both your existingaudience and would-be followers. Not to mention, its just plain fun. (Trust me, youll send your firstvideo to EVERYONE you know.)Karri Flatla is a web marketing strategist, coach, and copywriter known across the web for hertake-no-prisoners tips and advice. Visit to download Karrispopular report, "23 Tips for a More Googliscious Website." You can also find Karri on twitter justabout any time of day (@karriflatla).Article Source: ====Blogging is one of the best ways to make money online - With the right tools video blogging easilycan turn you blog into a cash machine... to find out about this brand new software Click The LinkBelow... ====