Employee Engagement and Glocalization

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What is “glocalization?”
“Glocalization” joins globalization and localization together — and is quickly emerging as the new standard in global marketing.

Found in written translations, local communications, graphic treatments or consumer buying trends, it’s a process in which:
• local factors are integrated into an overall marketing strategy, built from the ground up
• cultural, linguistic and ethnic factors are simultaneously merged into a unified marketing solution
• all intended markets receive a stake in the overall process.

Core + Delta equals a successful glocalization.
Glocalization especially rings true with multinational corporations (MNCs) interested in developing a global strategy for employee engagement. These companies must consider local attributes like market conditions, product availability, language, buying trends and wages in their global strategy.
At BI WorldWIde (BIW), we call our version of glocalization “Core + delta.” “Core” represents the universal components in a global strategy that can be communicated consistently across all markets. “Core” elements can include branding, signage and, in some cases, foundational values. “delta” then localizes the global strategy — making relevant local adaptations to ensure that the product or service is on target, appealing and always meaningful.

G5 makes glocalization easy.
BI WorlDWIDe’s G5 system is the most advanced global social recognition system ever. It allows for consistency and control because corporate branding, promotions, budgets and communications can all be managed centrally for the entire enterprise. Plus, G5’s audience-smart technology offers:
• local offices the freedom to run promotions and circulate communications specific to their own needs and unique market environments
• a point parity tool that uniformly converts local differences in point values, allowing participants to easily redeem from awards catalogs specific to their own location.

Bring localization into your global programs.
In the business of employee engagement, glocalization is a critical component in the design process.
Nothing is less effective than a corporate mandate forcing all employees to participate in an employee recognition program that doesn’t successfully represent or recognize their culture.

A better solution for a global recognition program is allowing for some localization at the market level by getting input from locations around the world in the original design conference and also allowing for extra local adjustments along the way.
This can be done effectively by partnering with an agency or supplier who operates internationally and is also represented in local markets. A supplier’s local office can work with your company’s local office to ensure cultural needs and requirements are consistently being met.

www.biworldwide.com

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Employee Engagement and Glocalization

  1. 1. It’s time to glocalize your employee “ ” engagement program. Australia | Canada | China | India | Latin America | United Kingdom | United States
  2. 2. What is “glocalization”? BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  3. 3. “Glocalization” joins globalization and localization together — and is emerging as the new standard in global marketing. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  4. 4. Glocalization rings true with multinational corporations (MNCs) interested in developing a global strategy for employee engagement. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  5. 5. Complexities of our global market are becoming even more intricate and varied: BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  6. 6. n 4 generations now exist in the marketplace BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  7. 7. n Some traditional storefronts offer handwritten receipts while others rely on mobile shopping BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  8. 8. n Specific countries offer SMS mobile marketing while others employ a postal system that uses landmarks for addresses. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  9. 9. At BI WORLDWIDE (BI W) we call our version of globalization “Core + Delta” BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  10. 10. “Core” represents the universal components in the global strategy. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  11. 11. “Delta” then localizes the global strategy. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  12. 12. At BIW we know the value this provides global organizations, having operated — BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  13. 13. At BIW we know the value this provides global organizations, having operated — n More than 200 global programs BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  14. 14. At BIW we know the value this provides global organizations, having operated — n n More than 200 global programs With 300 million participants BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  15. 15. At BIW we know the value this provides global organizations, having operated — n n n More than 200 global programs With 300 million participants In 120 countries. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  16. 16. G5 makes glocalization easy through audience-smart technology that offers: BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  17. 17. n Local markets freedom to run promotions and circulate communications specific to their market environments BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  18. 18. n A point parity tool that converts local differences to point values. BI WORLDWIDE.com | Australia | Canada | China | India | Latin America | United Kingdom | United States
  19. 19. It’S tImE tO = “GLOCALIz E” YOUR EmpLOY EE EnGA GEmEnt gLoCaL izatio n Marketing Culture Ethnicity Langua ge pROGRA m Politic s A better sol ution for a global recog by getting nition progra input from locations aro m is allowin for extra loc g for some und al adjustme localiz nts along the the world in the origin This can be al design con ation at the market way. level done effect ference and ively by par and is also also allowin tnering wit represented g h an agency in local ma office to ens or supplier rkets. A sup ure cultural who operat plier’s local needs and es internation office can At BIW, we requirement work with know firstha s are consis your compan ally nd the imm tently being more than y’s local ense value 200 met. this provid including the global programs with es global cus 3 million par Philippines tomers — we ticipants! 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WIDE.com represents the universal | Aus ” “Core” component in a consistently across alltralia | Canada |s Chinaglobal strategy that can be communicat | markets. “Core” elemeIndia | Lat ed nts can include branding, in Americ some cases, foundationa a | United signage and, in l values. “delta” then localiz Kin es the global strategy gdom | United States relevant local adaptations — making to ensure that the produ ct or service is on target and always meaningful , appealing . Download our article to learn how G5 can help achieve your global employee enagement objectives. • • • • • • G5 makes glocaliz ation easy. BI Wor lDWIDe’s G5 system is the most advanced global social system ever. It allows for recognition consistency and contro l because corporate brand promotions, budgets and ing, communications can all be managed centrally enterprise. Plus, G5’s audie for the entire nce-smart technology offers: local offices the freedo m to run promotions and circulate communications specific to their own needs and unique market enviro nments a point parity tool that uniformly converts local differences in point values participants to easily redee , allowing m from awards catalogs specific to their own locatio n. Brin • • g localization into your glob al programs. In the business of emplo yee engagement, gloca lization is a critical comp the design process. onent in Nothing is less effective than a corporate mand ate forcing all employees in an employee recognition to participate program that doesn’t succe ssfully represent or recog their culture. nize BIWorlDW IDe.co m | australia | canad a | china | India | latin america | united Kingdom | united | Proprietary & Confident states ial ©BI WorldWIde™ 2014 Australia | Canada | China | India | Latin America | United Kingdom | United Satees | BIWORLDWIDE.com
  20. 20. follow us... BI WORLDWIDE uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and customers. Australia | Canada | China | India | Latin America | United Kingdom | United Satees

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