Social Media Sustainability Workshop
About SMI
Social Media Sustainability Transparency Community Smarter Business Cost Savings Innovation Stronger, Better, More Profita...
A lot has changed in 10 years
People are telling stories about your brand Why aren’t you telling your own story?
 
 
The Sustainability Social Media Gap 244 120 Using social media for marketing/PR Using social media for sustainability/CSR
Marketers are doing their best to measure…
The danger is that customers just become another number
 
So what do people want from companies? Entertainment Response Knowledge Leadership Honesty Respect
How can companies serve that need?  Be Useful!
There’s no magic formula to social media conversation The Right Conversation The Right Community The Right Content
Social Media Screw Ups 9 6 3 8 7 1 2 14 13 12 11 5 4 10
Good content = social media currency
Understand your community first Then establish an ongoing dialogue
Think like a publisher – What content works where, when?
What story do you want to tell? Customer Service R&D Brand Validation Thought Leadership Sustainability Recruitment info S...
Don’t be intimidated by technology
VIDEO DIARIES: Highlight Sustainability Hidden Stories
TWITTER THOUGHT LEADERSHIP – Allianz shows knowledge
EMPLOYEE BLOG - Experiences from Stonyfield
Reinvent the corporate responsibility report!  15 120
Eco No imagination
How to Start
Find the right people in your organisation
Integrate social media thinking - don’t isolate
Connect the Entire Organisation PR Marketing Customer Service R&D Supply Chain Recruitment Sales Internal Comms +
Especially these guys
“ If everything seems under control, you're just not going fast enough.” Finally…
[email_address] @mateoy 07949 830256 Thank you……
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Matthew Yeomans Custom Communications

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At 2011’s BITCI General Assembly, we held a special session on the hot topic of how social media can be used to communicate sustainability. Matthew Yeomans, co-founder of Social Media Intelligence gave this fascinating presentation on trends and key areas being impacted by this new form of media.

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  • Let’s rewind to what got us here
  • Matthew Yeomans Custom Communications

    1. 1. Social Media Sustainability Workshop
    2. 2. About SMI
    3. 3. Social Media Sustainability Transparency Community Smarter Business Cost Savings Innovation Stronger, Better, More Profitable Business The Promise
    4. 4. A lot has changed in 10 years
    5. 5. People are telling stories about your brand Why aren’t you telling your own story?
    6. 8. The Sustainability Social Media Gap 244 120 Using social media for marketing/PR Using social media for sustainability/CSR
    7. 9. Marketers are doing their best to measure…
    8. 10. The danger is that customers just become another number
    9. 12. So what do people want from companies? Entertainment Response Knowledge Leadership Honesty Respect
    10. 13. How can companies serve that need? Be Useful!
    11. 14. There’s no magic formula to social media conversation The Right Conversation The Right Community The Right Content
    12. 15. Social Media Screw Ups 9 6 3 8 7 1 2 14 13 12 11 5 4 10
    13. 16. Good content = social media currency
    14. 17. Understand your community first Then establish an ongoing dialogue
    15. 18. Think like a publisher – What content works where, when?
    16. 19. What story do you want to tell? Customer Service R&D Brand Validation Thought Leadership Sustainability Recruitment info Sales Employee Engagement B2B
    17. 20. Don’t be intimidated by technology
    18. 21. VIDEO DIARIES: Highlight Sustainability Hidden Stories
    19. 22. TWITTER THOUGHT LEADERSHIP – Allianz shows knowledge
    20. 23. EMPLOYEE BLOG - Experiences from Stonyfield
    21. 24. Reinvent the corporate responsibility report! 15 120
    22. 25. Eco No imagination
    23. 26. How to Start
    24. 27. Find the right people in your organisation
    25. 28. Integrate social media thinking - don’t isolate
    26. 29. Connect the Entire Organisation PR Marketing Customer Service R&D Supply Chain Recruitment Sales Internal Comms +
    27. 30. Especially these guys
    28. 31. “ If everything seems under control, you're just not going fast enough.” Finally…
    29. 32. [email_address] @mateoy 07949 830256 Thank you……

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