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Roca Group BIM project 
Implementation & tips for manufacturers 
Joaquim Herrada 
Project Manager 
Information Technology
Contents 
01 History 
02 The Group Today 
03 Worldwide Presence 
04 Business Areas 
05 Our Global Brands 
06 BIM project 
...
3 01 History 
A family with a global vision
4 01 History 
Company Roca Radiadores S.A started its business activity in Gavà (Barcelona) 
dedicated to the manufacture ...
5 01 History 
Roca bought the Keramik Laufen firm in Switzerland, which at that 
moment was the world’s fourth largest man...
6 02 The Group Today 
A world leader
7 
02 The Group Today 
World leader in the 
sanitary ware sector. 
Active in 135 markets 
around the globe. 
Leader in Eur...
8 03 Worldwide presence 
Our products are sold in more than 135 countries
9 03 Worldwide presence 
77 factories in 18 countries
10 03 Worldwide presence 
Our factory locations 
EUROPE - AFRICA (46) ASIA (19) LATIN AMERICA (12)
11 04 Business Areas 
World leader in the sanitary ware sector
12 04 Business Areas 
Adaptation to the market 
Top quality design & constant adaptation to new 
market trends. 
Roca’s pr...
13 04 Business Areas 
Vitreous china 
Roca provides everything needed to fit out a complete bathroom.
14 04 Business Areas 
Faucets
15 04 Business Areas 
Furniture
16 04 Business Areas 
Bathtubs
17 04 Business Areas 
Shower trays
18 04 Business Areas 
Shower spaces, cabins and columns
19 04 Business Areas 
Shower screens
20 04 Business Areas 
Accessories
21 04 Business Areas 
Spas
22 04 Business Areas 
Wellness toilets
23 04 Business Areas 
Kitchen sinks and faucets
24 04 Business Areas 
Installation systems
25 04 Business Areas 
Ceramic tiles for indoor and outdoor use 
Roca has ceramic tile factories in Spain and Brazil.
26 05 Our Global Brands 
ROCA: The leading global bathroom brand 
LAUFEN: Bathroom culture since 1892
27 5.1. Our Local Brands
28 06 BIM project 
“BIM Components Strategic Recommendations” conference held in Roca Barcelona Gallery in 
February 2.01...
29 06 BIM project 
Pilot – 2.013 
Main objectives 
Select a representative short list of 50 products to be used in the pi...
30 06 BIM project 
Pilot – 2.013 
Schedule 
Tasks 06/03 06/10 06/17 06/24 07/01 07/08 07/15 07/22 
Defined and finished i...
31 06 BIM project 
Pilot – 2.013 
Object generation workflow
32 06 BIM project 
Pilot – 2.013 
Lessons learnt 
• Define the BIM components specification needs (“Roca Group BIM”) 
• De...
33 06 BIM project 
2.014 
Main objectives 
Select a large number of products (400 from Roca + 400 from Laufen). 
Create ...
34 06 BIM project 
2.014 
Decisions 
Roca Group signed in May a global agreement with Bimobject. 
Services agreement was...
35 06 BIM project 
2.014
36 06 BIM project 
2.014
37 06 BIM project 
2.014
38 06 BIM project 
2.014
39 06 BIM project 
Next steps 
BIM portfolio 
Consolidate offering by converting more product portfolio into BIM objects ...
40 06 BIM project 
Recommendations 
Ask yourself 
Why 
Identify if you need to offer BIM contents. (Answer = yes). 
When 
...
Thank you
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Roca Groups presentation on BIMobject LIVe 2014

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Roca Groups presentation on BIMobject LIVe 2014 in Malmö, Sweden.

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Roca Groups presentation on BIMobject LIVe 2014

  1. 1. Roca Group BIM project Implementation & tips for manufacturers Joaquim Herrada Project Manager Information Technology
  2. 2. Contents 01 History 02 The Group Today 03 Worldwide Presence 04 Business Areas 05 Our Global Brands 06 BIM project BIM? Pilot – 2.013 2.014 Next steps 2
  3. 3. 3 01 History A family with a global vision
  4. 4. 4 01 History Company Roca Radiadores S.A started its business activity in Gavà (Barcelona) dedicated to the manufacture of cast-iron radiators for home heating. The company began to make cast-iron baths. Roca entered the vitreous china sanitary ware sector. The company began to produce faucets. Roca became one of the first Spanish companies to enter the new air conditioning market. The company entered the ceramic tiles sector. Roca drove its international expansion by opening commercial subsidiaries, agreements with leading companies, and corporate acquisitions. 1917 1929 1936 1954 1963 1979 80s 90s
  5. 5. 5 01 History Roca bought the Keramik Laufen firm in Switzerland, which at that moment was the world’s fourth largest manufacturer of vitreous china sanitary ware. This acquisition signified a 50% leap in turnover. The Roca Group sold the heating and air-conditioning businesses and concentrates on the bathroom sector. From then on, Roca continued its process of internationalization by expanding its presence through different strategic purchases or greenfield developments in the BRIC’s, Croatia, Romania, Malaysia, Switzerland and Egypt. 1999 2005 21st Century
  6. 6. 6 02 The Group Today A world leader
  7. 7. 7 02 The Group Today World leader in the sanitary ware sector. Active in 135 markets around the globe. Leader in Europe, Latin America, India and Russia. Strong presence in China, Middle East, Asia, Australia and Africa. Turnover in 2013: €1,572 million. Directly employs 21,000 people worldwide.
  8. 8. 8 03 Worldwide presence Our products are sold in more than 135 countries
  9. 9. 9 03 Worldwide presence 77 factories in 18 countries
  10. 10. 10 03 Worldwide presence Our factory locations EUROPE - AFRICA (46) ASIA (19) LATIN AMERICA (12)
  11. 11. 11 04 Business Areas World leader in the sanitary ware sector
  12. 12. 12 04 Business Areas Adaptation to the market Top quality design & constant adaptation to new market trends. Roca’s products are the result of a manufacturing process that places them at the very forefront of world technology. Respectful towards the environment (minimizes the use of water and energy).
  13. 13. 13 04 Business Areas Vitreous china Roca provides everything needed to fit out a complete bathroom.
  14. 14. 14 04 Business Areas Faucets
  15. 15. 15 04 Business Areas Furniture
  16. 16. 16 04 Business Areas Bathtubs
  17. 17. 17 04 Business Areas Shower trays
  18. 18. 18 04 Business Areas Shower spaces, cabins and columns
  19. 19. 19 04 Business Areas Shower screens
  20. 20. 20 04 Business Areas Accessories
  21. 21. 21 04 Business Areas Spas
  22. 22. 22 04 Business Areas Wellness toilets
  23. 23. 23 04 Business Areas Kitchen sinks and faucets
  24. 24. 24 04 Business Areas Installation systems
  25. 25. 25 04 Business Areas Ceramic tiles for indoor and outdoor use Roca has ceramic tile factories in Spain and Brazil.
  26. 26. 26 05 Our Global Brands ROCA: The leading global bathroom brand LAUFEN: Bathroom culture since 1892
  27. 27. 27 5.1. Our Local Brands
  28. 28. 28 06 BIM project “BIM Components Strategic Recommendations” conference held in Roca Barcelona Gallery in February 2.013 strongly introduces the BIM concept and triggers the need to be present as BIM manufacturers. BIM is coming… • United Kingdom In June 2011, the UK government published "Building Information Modeling (BIM) Working Party Strategy", where the government announced its intention to require all 3D BIM in construction projects from 2016. • Norway BIM is essential for major infrastructure and all government buildings. From 2014 all newly built hospitals should be carried out using the latest version of openBIM (IFC). • United States Since 2007, the General Services Administration requires that the geometric definition and spatial construction projects are managed by BIM format. The Corps of the Navy (USACE) demands the same from 2008. • Singapore The Building and Construction Authority has a roadmap for BIM that pushes its construction industry to be using BIM widely by 2015. BIM?
  29. 29. 29 06 BIM project Pilot – 2.013 Main objectives Select a representative short list of 50 products to be used in the pilot project. Create BIM objects of these products using both Revit and ArchiCAD formats. Evaluate the quality of the BIM objects produced and ensure they are built in a professional format that can be used by all users. Acquire the knowledge to produce the objects in-house with the optimum quality standards. Control the ownership of our products’ objects and distribute channels to the users. Make the most from the experience to decide on how to face the massive production of BIM objects in terms of internal specifications and meta-data automated population from ECM database Define the strategy for the mid and long term production of objects: internal vs. external and the partners to choose.
  30. 30. 30 06 BIM project Pilot – 2.013 Schedule Tasks 06/03 06/10 06/17 06/24 07/01 07/08 07/15 07/22 Defined and finished in 8 weeks Preparation Data Preparation Data Collection Standard Preparation Standard Definition Prototype · Roca Group products for Prototype Generation are selected · All necessary Data is Provided · BIM Objects Standards are established · List of preferred tester profiles is given Looking for Early Testers Developing 12 Early Prototypes (6 models). Internal testing Prototype Approval Testing Early Prototypes. Preparation of prototypes Developing 100 Prototypes (50 models). Internal Testing Pilot Series Testing Prototypes. Massive population tests Documentation draft Closing Marketing Campaign Design Fine tuning. Closing documentation Kick-Off Early Prototypes Early Prototypes Test Results Release Candidate Prototypes International Testers are Localized RC Prototypes Test Results Documentation Draft · Final Prototypes · Final Documentation · Business Case
  31. 31. 31 06 BIM project Pilot – 2.013 Object generation workflow
  32. 32. 32 06 BIM project Pilot – 2.013 Lessons learnt • Define the BIM components specification needs (“Roca Group BIM”) • Define the strategy to create, maintain, distribute and control the ownership of the components • Acquire the know-how to produce the components in-house • Obtain an estimation of costs and time to produce large number of BIM components Key strategic decisions • Identify metadata source and build the procedures to populate objects. • Identify 3D files resources and adapt them for proper geometry compatibility. • Validate the quality of the components in a professional environment • Define object distribution methodology or use publishing platforms. • Use metrics to analyze downloads and ROI.
  33. 33. 33 06 BIM project 2.014 Main objectives Select a large number of products (400 from Roca + 400 from Laufen). Create BIM objects of these products using both Revit and ArchiCAD formats. Evaluate the quality of the BIM objects produced and ensure they are built in a professional format that can be used by all users. Publish BIM objects in our websites and/or in external distribution platforms. Obtain analytics from downloads for market discovery and users feedback.
  34. 34. 34 06 BIM project 2.014 Decisions Roca Group signed in May a global agreement with Bimobject. Services agreement was also included covering: BIM objects generation. Portal services. Private cloud. BIM Analytics PRO. BIM objects generation is ongoing and first product ranges will be ready by March 2.015
  35. 35. 35 06 BIM project 2.014
  36. 36. 36 06 BIM project 2.014
  37. 37. 37 06 BIM project 2.014
  38. 38. 38 06 BIM project 2.014
  39. 39. 39 06 BIM project Next steps BIM portfolio Consolidate offering by converting more product portfolio into BIM objects Targeting UK 2.016 Discover real demand of products in BIM formats by professionals to add to the offering BIM analytics Commercial networks Extend BIM catalog to other brands in the Group. Organizational procedures CAD designers to generate BIM friendly geometry. Marketing department to ensure data population and correctness in BIM objects Commercial department to set up market prospectors (BIM analytics users) Technology enhancements Adapt our websites to the private cloud system. Improve our metadata workflow to include new BIM requirements.
  40. 40. 40 06 BIM project Recommendations Ask yourself Why Identify if you need to offer BIM contents. (Answer = yes). When Plan your target date for offering BIM objects, but also to accept requests from users. What Define the portfolio of products you want to offer. Who Choose a supplier to generate BIM objects or do it by your means. How Adapt your organization and processes to be capable to generate the information.
  41. 41. Thank you

Roca Groups presentation on BIMobject LIVe 2014 in Malmö, Sweden.

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