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“Edge”Every action you or your friends take which is apotential newsfeed story.Example: a status update         comments  ...
Should we care?
Should we care?• Most of your facebook fans never see your status  updates
Should we care?• Most of your facebook fans never see your status  updates• Only 0.2% of the eligible stories make it to t...
Should we care?• Most of your facebook fans never see your status  updates• Only 0.2% of the eligible stories make it to t...
How do I check my EdgeRank Score?
How do I check my       EdgeRank Score?• Effects of EdgeRank - seeing how many people  you reached.
How do I check my       EdgeRank Score?• Effects of EdgeRank - seeing how many people  you reached.• How much engagement y...
How can I optimize my fan page for                    EdgeRank?• “ Its hard to trick an algorithm into thinking that your ...
How can I optimize my fan page for                     EdgeRank?• “ Its hard to trick an algorithm into thinking that your...
ThankYou
Edge rank
Edge rank
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Edge rank

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Edge rank

  1. 1. “Edge”Every action you or your friends take which is apotential newsfeed story.Example: a status update comments tagging a photo joining a fan page RSVPs to an event
  2. 2. Should we care?
  3. 3. Should we care?• Most of your facebook fans never see your status updates
  4. 4. Should we care?• Most of your facebook fans never see your status updates• Only 0.2% of the eligible stories make it to the user’s newsfeed
  5. 5. Should we care?• Most of your facebook fans never see your status updates• Only 0.2% of the eligible stories make it to the user’s newsfeed• Keyword aggregator
  6. 6. How do I check my EdgeRank Score?
  7. 7. How do I check my EdgeRank Score?• Effects of EdgeRank - seeing how many people you reached.
  8. 8. How do I check my EdgeRank Score?• Effects of EdgeRank - seeing how many people you reached.• How much engagement you got (which impacts EdgeRank) using a Facebook Analytics Tool
  9. 9. How can I optimize my fan page for EdgeRank?• “ Its hard to trick an algorithm into thinking that your content is interesting. Its much easier to rewrite your content so your fans leave more likes and comments. “
  10. 10. How can I optimize my fan page for EdgeRank?• “ Its hard to trick an algorithm into thinking that your content is interesting. Its much easier to rewrite your content so your fans leave more likes and comments. “• Take your latest press releases, and turn them into questions that compel your fans to engage.• Ex: "Click like if youre excited that we just released our iPad app."
  11. 11. ThankYou

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