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corporate social responsibility

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how relience industries conduct corporate social responsibility

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corporate social responsibility

  1. 1. MARKETING MANAGEMENT CORPORATE SOCIAL RESPONSIBILITY IN RELIANCE INDUSTRIES PRESENTED BY BIKRAMJIT DEY PGDM-4 , ROLL NO. D11 ROROLLROLLN
  2. 2.  WHAT IS CORPORATE SOCIAL RESPONCIBILITY ?  Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.
  3. 3.  WHY IS CORPORATE SOCIAL RESPONSIBILTY IMPORTANT IN BUSINESS ?  When companies operate in an economically, socially and environmentally responsible manner, and they do so transparently, it helps them succeed, in particular through encouraging shared value and social license. Management and mitigation of social and environmental risk factors are increasingly important for business success abroad, as the costs to companies of losing that social license, both in terms of share price and the bottom line, may be significant.
  4. 4.  MONEY SPENT IN CSR  The new Companies Act, enacted last fiscal, mandates every company with a net worth of Rs 100 crore to set aside minimum 2 per cent of their three-year average annual net profit for CSR activities India's largest private sector enterprise Reliance Industries has spent over Rs 700 crore of its net profit on corporate social responsibility last fiscal and significant sums went into healthcare and rural development initiatives.
  5. 5.  TYPES OF CORPORATE SOCIAL RESPONSIBILITY CSR HEALTH EDUCATION EMPLOYMENT THE HUMAN TOUCH BEYOND POLICY IMPARATIVE
  6. 6.  CSR IN HEALTH  Health and safety are of universal concern across the spectrum of communities.  Reliance provide all possible support to create awareness on various health issues impacting the local people.  Reliance work with various NGOs like: Nirman, AYUDA ETC.  Reliance come up with health camps like health check up, gynecology camps, eye camps etc.  They provide free medicine.
  7. 7.  CSR IN EDUCATION  Education is a basic tool to bring development to an area and its people.  Through education Reliance expose to technology along with a sustainable education model.  Reliance is involved in a series of activities that have changed the lives of the people residing at the sites.  Reliance made many school across India and they provide all kind of facilities to all the students. Like their uniforms, first aids , study materials etc.
  8. 8.  CSR IN EMPLOYMENT  Employment is an integral part of the business environment and the basic commitment lies towards augmenting the overall economic and social development of local communities by discharging our social responsibilities in a sustainable manner.  Reliance invest significantly in skill upgradtion not only the employees but also the people.  Like:- computer coaching Centre, English speaking, personality development classes etc.  Reliance trained not only the men but also the women in the villages, and effort to empower them in soft skill like tailoring, poultry farming etc.
  9. 9.  CSR IN The HUMAN TOUCH BEYOND POLICY IMPARATIVES  Reliance work not only business but also the human touch beyond policy.  Reliance strive to provide basic amenities like electrification in the villages, augmentation and development of grazing lands for the cattle of the villages.  Reliance work old age support for senior citizens of the project affect families.  They are also doing moral and financial support is extended during social occasions like marriages, community prayers and other such occasions.

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