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The New TV — The Rise of Digital Video And Streaming Services

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Presented by Cooper Smith
BI Intelligence

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The New TV — The Rise of Digital Video And Streaming Services

  1. 1. Providing in-depth insight, data, and analysis of everything digital. BI Intelligence The Rise of Digital Video And Streaming Services THE NEW TV
  2. 2. WE’VE COME A LONG WAY
  3. 3. TO WHERE WE ARE TODAY
  4. 4. THE COMPETITIVE LANDSCAPE IS CHANGING
  5. 5. CONSUMER PREFERENCES ARE CHANGING Source: Leichtman Research Group Cable Subscribers, By Service (US)
  6. 6. TV IS ON THE DECLINE Cable TV Subscribers (US) Source: Leichtman Research Group
  7. 7. BUT BROADBAND IS ON THE RISE Cable Broadband Subscribers (US) Source: Leichtman Research Group
  8. 8. WHO SUBSCRIBES TO TV? Source: Leichtman Research Group Cable Subscribers, By Service (US)
  9. 9. PAY-TV SUBSCRIPTIONS, BY CUSTOMER AGE TV Subscription Status Among US Adults, By Age (2015) Source: Forrester
  10. 10. CORD-CUTTERS, BY CUSTOMER AGE TV Subscription Status Among US Adults, By Age (2015) Source: Forrester
  11. 11. CORD-NEVERS, BY CUSTOMER AGE TV Subscription Status Among US Adults, By Age (2015) Source: Forrester
  12. 12. SO WHO DOES THIS HURT? Cable TV Subscribers (US) Source: Leichtman Research Group
  13. 13. NOW LET’S LOOK AT BROADBAND Cable Subscribers, By Service (US) Source: Leichtman Research Group
  14. 14. MILLENNIALS ARE DRIVING THE TREND Daily Time Spent Watching TV Online Globally, By Age (Minutes) Source: GlobalWebIndex
  15. 15. SO WHO DOES THIS HELP? Cable Broadband Subscribers (US) Source: Leichtman Research Group
  16. 16. BUT ONLY MARGINALLY Comcast Revenue, By Source (Global) Source: Comcast
  17. 17. WHY PEOPLE REDUCE CABLE PACKAGES Reason Broadband Users Cut TV From Subscription Packages Source: Ericsson ConsumerLab TV & Media Report, 2015
  18. 18. #1 REASON? COST. Reason Broadband Users Cut TV From Subscription Package Source: Ericsson ConsumerLab TV & Media Report, 2015
  19. 19. #2 REASON? CONVENIENCE. Reason Broadband Users Cut TV From Subscription Package Source: Ericsson ConsumerLab TV & Media Report, 2015
  20. 20. STREAMING SERVICES HAVE GONE MAINSTREAM Share of US Millennials Who Use Select Streaming Services, By Age Source: BI Intelligence US Millennials Survey
  21. 21. AND IT THREATENS CABLE Share Of US Pay-TV Subs Who Subscribe To OTT Services (2015) Source: ITG Investment Research
  22. 22. MORE THAN ONE WINNER Source: BI Intelligence
  23. 23. WHICH IS ALSO BENEFITING DEVICE-MAKERS Estimated Streaming Device Installed Base (Global) In Millions Source: IHS, BI Intelligence
  24. 24. THANK YOU! For more BI Intelligence content visit intelligence.businessinsider.com

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