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Virtual Reality (VR) & Augmented Reality (AR) - Key experiential marketing stats for 2016

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Virtual Reality (VR) & Augmented Reality (AR) - Key experiential marketing stats for 2016

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Virtual reality and augmented reality are revolutionising how we market products are services. We've highlighted the top stats so you can stay ahead of the game.

Virtual reality and augmented reality are revolutionising how we market products are services. We've highlighted the top stats so you can stay ahead of the game.

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Virtual Reality (VR) & Augmented Reality (AR) - Key experiential marketing stats for 2016

  1. 1. Key marketing stats for 2016
  2. 2. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled together the most impressive stats around these immersive technologies to help give you the full picture.
  3. 3. of 16-24 year olds are interested in using VR headsets of consumers aged 16 to 24 are interested in experiencing VR Source: Mintel, Europe 16 Consumer Trends 2016 & Marketing Week
  4. 4. of UK consumers agree that VR devices have the potential to change our lives for the better 66% Source: Virtual Reality Brand Power Index
  5. 5. of the Forbes World’s Most Valuable Brands have used VR or AR in an activation with customers or employees, or are invested in developing the technology 75% Source: Virtual Reality Brand Power Index
  6. 6. of UK shoppers are interested in using virtual reality technology to experience products or services Source: Westfield
  7. 7. of UK shoppers want virtual assistance to see how products will look in the home 41% Source: Westfield
  8. 8. The virtual reality market could be worth by 2020 $30 billion Source: Fool.com
  9. 9. VR headsets could be sold by 2025 500 million Source: Fool.com
  10. 10. 171million people could be using VR hardware and software worldwide by 2018 Source: Fool.com
  11. 11. Google’s Cardboard app has been downloaded over Source: Fool.com
  12. 12. people have used Samsung’s Gear VR for the past month 1 million Source: Fool.com
  13. 13. people could be paying for VR hardware and content by 2018 28 million Source: Fool.com
  14. 14. people subscribe to the YouTube 360 channel Nearly 1.3 million Source: Fool.com
  15. 15. 55% of men express a strong interest in experiencing VR, compared to 40% of women Source: Marketing Week
  16. 16. 68% of consumers would like to try an in-store VR experience before making a purchase Source: Marketing Week
  17. 17. 59% of men say they have a good understanding of what VR is, compared to 46% of women Source: Marketing Week
  18. 18. 37% want to be at a sporting event 52% want to experience music events 41% want to experience theatre 56% want to travel somewhere 35% want to watch news / documentaries 45% want fantasy experiences 41% want to be ‘inside’ a movie 41% want to watch a movie Experiences people want when using VR Source: Marketing Week
  19. 19. Want to learn more about the power of immersive technologies? Download our live tech cheat sheet now or Register for a free immersive technology lunch and learn session.
  20. 20. BEcause is an experiential marketing agency, dedicated to building brand love. e: info@becausexm.com UK: +44 (0)20 3371 3337 AUS: +61 2 8202 7504 22 Upper Ground London, SE1 9PD Suite 501 104 Commonwealth Street Surry Hills, Sydney NSW, 2010 becausexm.com

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