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Return on investment and driving sales with experiential - Key experiential marketing stats for 2016

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Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.

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Return on investment and driving sales with experiential - Key experiential marketing stats for 2016

  1. 1. Key stats for 2016 RETURN ON INVESTMENT AND DRIVING SALES WITH EXPERIENTIAL
  2. 2. Getting a tangible return on your experiential investment is crucial for every brand. Find out what’s influencing ROI with these key stats.
  3. 3. Source: Bing search trends Engaged consumers buy 90% more frequently, spend 60% more per transaction and are 5x more likely to indicate a brand is the only one they would purchase in the future Source: Rosetta
  4. 4. Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute of consumers purchase the product or service promoted at the event or visit 65%
  5. 5. Source: Pew Research CenterSource: Center for Exhibition Industry Research of brands realise an ROI of between 3:1 to 5:1 at an experiential event 48% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  6. 6. of brands say they will execute more event and experiential programs this year compared to last year 79% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  7. 7. Source: Leaderswest Digital Marketing Journal of consumers have purchased the product or service after the event at a later date 87% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  8. 8. Source: Leaderswest Digital Marketing Journal of event and experience participants that purchase the product or service then become a regular customer 70% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  9. 9. Source: Nielsen is the age range most likely to buy on-site 25-35 Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  10. 10. Source: 2015 Global Digital Marketing Report from Razorfish of consumers said that live events are more effective than TV commercials 87% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  11. 11. of event professionals said that their adoption of mobile event apps has produced a positive return on investment Source: State of Mobile Event Technology GuideBook 91%
  12. 12. Source: Brandworkz and CIM Brand Experience Survey 2016 of brand marketing leaders believe customer experience is a better way to build brand performance than communications 81%
  13. 13. increase recorded in experiential activations in 2014 54% Source: Pearlfinders Gobal Index 2015 report
  14. 14. BEcause is an experiential marketing agency, dedicated to building brand love. 22 Upper Ground London, SE1 9PD becausexm.com e: info@becausexm.com h: +44 (0) 20 3371 3337

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