Becker product training 2011

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Becker product training 2011

  1. 1. Becker PND Product Training 2010/2011
  2. 2. Agenda Why Becker? Key features New PND line
  3. 3. Why Becker? Over 60 years of experience in automotive sector German eingeneering Many years of cooperation with: Mercedes, BMW, Ferrari, Porsche, Audi
  4. 4. Why Becker? QUALITY PERFECTION SAFETY AND EASY TO USE REALIABILITY
  5. 5. Key features QUALITY Becker quality navigation is not only detailed map data, but also refined hardware and precise graphics .
  6. 6. Becker EasyClick BECKER READY BECKER ACTIVE BECKER PROFESSIONAL P assive Active (TMC, Power) Active (TMC, Power , Connectivity Kit ) <ul><li>Easy to mount with one move. </li></ul><ul><li>Active version: TMC & power </li></ul><ul><li>Active Pro HR: additionally Connectivity Kit version </li></ul>
  7. 7. Premium 3D navigation 3D Terrain View safe journey through mountains and serpentine roads 3D City View You will never get lost 3D Landmarks see things that are worth y our attention
  8. 8. Quality of performance All Becker devices are made of highest quality materials: flash internal memory up to 4 GB, fast processor, solid and elegant casing .
  9. 9. Key features PERFECTION Becker’s software is rich in advanced navigation features which guarantee the best use of map data and calculation of a perfect route according to individual settings .
  10. 10. Becker BestTracks At any time of your trip you will be able to choose the optimum route or one out of up to three true alternative routes according to y our individual settings .
  11. 11. Economical Route Guidance Choose Your engine type (petrol/diesel) and save fuel driving through cities and outside .
  12. 12. Becker SmartGuess Analyses your destination history and based on time of the day, previous routes and current position it presents you the two most likely destinations.
  13. 13. Key features SAFETY AND EASY TO USE Navigation devices should be designed to have a positive impact on road safety. That is why Becker interface is easy to use and access to all important road data is very quick .
  14. 14. Becker EasyBack A dedicated button helps you to easily navigate through the user interface. Single click = get back one step, long click = back to the main menu .
  15. 15. Intuitive menu Easy introduction of destination, use of settings features .
  16. 16. Software that increases road safety 3D junction view Real sign posts and lane info Traffic warning signs
  17. 17. Key features REALIABILITY Becker PNDs are ready to use every time You need them. They will not let You down regardless if it’s map data or battery work .
  18. 18. Maps Becker BestMaps Your maps will be always up to date with 45-day map guarantee and 2-year map updates subscription . Becker MyXtras Online portal and shop – quick and easy access to maps and software as well as other features (free and paid applications) . 45day map guarantee For 45 days since first use of navigation device you can update all maps of43 European countries to the new version for free. 2 year map updates subscription promotion For 30 days since first use of navigation device you can buy a 2 year subscription of map updates for a special price 29,95 euro.
  19. 19. Save time and power Permanent Road Blocking Avoid easily traffic jams on your route to work, road works or sudden congestions . Becker EcoPower The built-in battery protection system switches battery on and off automatically while connected to the car charger which enables instant start up .
  20. 20. New Becker PND Product Line-Up BECKER PROFESSIONAL BECKER ACTIVE BECKER READY
  21. 21. Line-Up Differentiation <ul><li>533MHz CPU </li></ul><ul><li>4GByte Flash </li></ul><ul><li>1200mAh Battery (2.5h) </li></ul><ul><li>Premium TMC (incl. TMC Pro) </li></ul><ul><li>microSD Slot </li></ul><ul><li>miniUSB Jack </li></ul><ul><li>EasyClick Pro HR Aktive Holder </li></ul><ul><li>GPS Antenna Connector </li></ul><ul><li>Optional Connectivity Kit </li></ul><ul><li>3.5mm Headphone Connector </li></ul><ul><li>Incl. RF Remote Control </li></ul>PROFESSIONAL <ul><li>400MHz CPU </li></ul><ul><li>4GByte Flash </li></ul><ul><li>1200mAh Battery (3h) </li></ul><ul><li>TMC </li></ul><ul><li>microSD Slot </li></ul><ul><li>miniUSB Jack </li></ul><ul><li>EasyClick Aktive Holder </li></ul>ACTIVE <ul><li>400MHz CPU </li></ul><ul><li>2GByte Flash </li></ul><ul><li>720mAh Battery (2h) </li></ul><ul><li>TMC </li></ul><ul><li>microSD Slot </li></ul><ul><li>miniUSB Jack </li></ul><ul><li>Passive Holder </li></ul>READY
  22. 22. BECKER READY 43 – the Internationalist 4.3“, EU43
  23. 23. BECKER READY 43 – the Internationalist <ul><li>Key Features: </li></ul><ul><li>Becker BestTracks Alternative Routes </li></ul><ul><li>True 3D Terrain View </li></ul><ul><li>Lane Assist incl. 3D Junction View </li></ul><ul><li>Economic Route Guidance </li></ul><ul><li>Configuration: </li></ul><ul><li>43 European Countries included </li></ul>
  24. 24. BECKER READY 43 – the Internationalist <ul><li>Comparison vs. Becker Traffic Assist Z112: </li></ul><ul><li>Plus </li></ul><ul><li>+ 3D Junction View </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>Minus </li></ul><ul><li>No preloaded speed cameras </li></ul>
  25. 25. BECKER READY 43 TRAFFIC – the affordable Allrounder 4.3“, TMC, EU19
  26. 26. BECKER READY 43 TRAFFIC – the affordable Allrounder <ul><li>Key Features: </li></ul><ul><li>Becker BestTracks Alternative Routes </li></ul><ul><li>True 3D Terrain View </li></ul><ul><li>Lane Assist incl. 3D Junction View </li></ul><ul><li>Economic Route Guidance </li></ul><ul><li>Text-to-Speech </li></ul><ul><li>Configuration: </li></ul><ul><li>Built-in TMC Receiver </li></ul><ul><li>19 European Countries preinstalled </li></ul>
  27. 27. BECKER READY 43 TRAFFIC – the affordable Allrounder <ul><li>Comparison vs. Becker Traffic Assist Z113: </li></ul><ul><li>Plus </li></ul><ul><li>+ Text-to-Speech </li></ul><ul><li>+ 3D Junction View </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>Minus </li></ul><ul><li>Reduced Map Coverage </li></ul><ul><li>No Time-dependent Routing </li></ul>
  28. 28. BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert 4.3“, TMC, EU43
  29. 29. BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert <ul><li>Key Features: </li></ul><ul><li>Becker BestTracks Alternative Routes </li></ul><ul><li>True 3D Terrain View </li></ul><ul><li>Lane Assist incl. 3D Junction View </li></ul><ul><li>Economic Route Guidance </li></ul><ul><li>Text-to-Speech </li></ul><ul><li>Time-dependent Routing </li></ul><ul><li>Becker EasyClick Active Holder </li></ul><ul><li>Configuration: </li></ul><ul><li>Built-in TMC Receiver </li></ul><ul><li>43 European Countries preinstalled </li></ul>
  30. 30. BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert <ul><li>Comparison vs. Becker Traffic Assist Z113 </li></ul><ul><li>Plus </li></ul><ul><li>+ Becker EasyClick Active Holder </li></ul><ul><li>+ Text-to-Speech </li></ul><ul><li>+ 3D Junction View </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>+ 4GB Flash </li></ul><ul><li>+ High-Quality Finish </li></ul><ul><li>Minus </li></ul><ul><li>None </li></ul>
  31. 31. BECKER ACTIVE 43 TALK – the Speech Talent 4.3“, TMC, EU43, BT, ASR
  32. 32. BECKER ACTIVE 43 TALK – the Speech Talent <ul><li>Key Features: </li></ul><ul><li>Becker BestTracks Alternative Routes </li></ul><ul><li>True 3D Terrain View </li></ul><ul><li>Lane Assist incl. 3D Junction View </li></ul><ul><li>Economic Route Guidance </li></ul><ul><li>Text-to-Speech </li></ul><ul><li>Bluetooth Handsfree System </li></ul><ul><li>Becker OneShot Speech Recognition </li></ul><ul><li>Becker EasyClick Active Holder </li></ul><ul><li>Configuration: </li></ul><ul><li>Built-in TMC Receiver </li></ul><ul><li>43 European Countries preinstalled </li></ul>
  33. 33. BECKER ACTIVE 43 TALK – the Speech Talent <ul><li>Comparison vs. Becker Traffic Assist Z116 </li></ul><ul><li>Plus </li></ul><ul><li>+ Becker EasyClick Active Holder </li></ul><ul><li>+ Becker OneShot Voice Recognition </li></ul><ul><li>+ 3D Junction View </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>+ 4GB Flash </li></ul><ul><li>+ High-Quality Finish </li></ul><ul><li>Minus </li></ul><ul><li>No Time-dependent Routing </li></ul>
  34. 34. BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist 4.3“, TMC, EU43, BT, Truck
  35. 35. BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist <ul><li>Key Features: </li></ul><ul><li>Becker BestTracks Alternative Routes </li></ul><ul><li>True 3D Terrain View </li></ul><ul><li>Lane Assist incl. 3D Junction View </li></ul><ul><li>Economic Route Guidance </li></ul><ul><li>Text-to-Speech </li></ul><ul><li>Bluetooth Handsfree System </li></ul><ul><li>Optimized Routing for Busses, Trucks and Motorhomes with and without Trailer </li></ul><ul><li>Driver Alerts </li></ul><ul><li>Becker EasyClick Active Holder </li></ul><ul><li>Ruggedized Finish </li></ul><ul><li>Configuration: </li></ul><ul><li>Built-in TMC Receiver </li></ul><ul><li>43 European Countries preinstalled </li></ul><ul><li>Price: </li></ul><ul><li>TBD </li></ul>
  36. 36. BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist <ul><li>Comparison vs. Becker Traffic Assist Z116 </li></ul><ul><li>Plus </li></ul><ul><li>+ Becker EasyClick Aktive Holder </li></ul><ul><li>+ Truck Navigation </li></ul><ul><li>+ 3D Junction View </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>+ Driver Alerts </li></ul><ul><li>+ 4GB Flash Speicher </li></ul><ul><li>+ Ruggedized Finish </li></ul><ul><li>Minus </li></ul><ul><li>No Time-dependent Routing </li></ul><ul><li>Comparison vs. Becker Traffic Assist Z217 </li></ul><ul><li>Plus </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>+ Ruggedized Finish </li></ul><ul><li>Minus </li></ul><ul><li>No Becker EasyClick Pro Aktive Holder </li></ul><ul><li>No Time-dependent Routing </li></ul><ul><li>No Premium 3D Bundle </li></ul><ul><li>No Premium TMC (incl. TMC Pro) </li></ul>
  37. 37. BECKER PROFESSIONAL 43 CONTROL – the Perfectionist 4.3“, TMC Pro, EU43, BT, ASR, Remote
  38. 38. BECKER PROFESSIONAL 43 CONTROL – the Perfectionist <ul><li>Key Features: </li></ul><ul><li>Becker BestTracks Alternative Routes </li></ul><ul><li>True 3D Terrain View </li></ul><ul><li>Lane Assist incl. 3D Junction View </li></ul><ul><li>Economic Route Guidance </li></ul><ul><li>Text-to-Speech </li></ul><ul><li>Bluetooth Handsfree System </li></ul><ul><li>Becker OneShot Speech Recognition </li></ul><ul><li>Becker EasyClick Pro HR Aktivhalter </li></ul><ul><li>Premium 3D Bundle </li></ul><ul><li>Driver Alerts </li></ul><ul><li>Time-dependent Routing </li></ul><ul><li>Incl. wireless RF Remote Control </li></ul><ul><li>Configuration: </li></ul><ul><li>Premium TMC for Europe (incl. TMC Pro) </li></ul><ul><li>43 European Countries preinstalled </li></ul>
  39. 39. BECKER PROFESSIONAL 43 CONTROL – the Perfectionist <ul><li>Comparison vs. Becker Traffic Assist Z215 </li></ul><ul><li>Plus </li></ul><ul><li>+ Wireless RF Remote Control </li></ul><ul><li>+ Becker BestTracks </li></ul><ul><li>+ Becker EasyClick Pro HR Aktive Holder </li></ul><ul><li>+ Cast-Aluminium Becker Logo </li></ul><ul><li>Minus </li></ul><ul><li>None </li></ul>
  40. 40. Comparison vs. Current Generation TA Z215 TA Z213 TA Z116 TA Z113 TA Z112 ACTIVE 43 TALK PROF. 43 CONTROL no replacement ACTIVE 43 TRAFFIC READY 43 TRAFFIC READY 43
  41. 41. Competitive Landscape <ul><li>PROFESSIONAL 43 CONTROL </li></ul><ul><li> Only A-branded Device on the Market with included RF 360°-rotating Remote Control </li></ul><ul><li>ACTIVE 43 TALK </li></ul><ul><li> Only A-branded Device on the Market with OneShot Voice Recognition in this price segment. </li></ul><ul><li>ACTIVE 43 TRAFFIC </li></ul><ul><li> Only A-branded Device on the Market with Active Holder in this price segment. </li></ul><ul><li>READY 43 (TRAFFIC) </li></ul><ul><li> Only A-branded Devices on the Market with true 3D Terrain View in this price segment. </li></ul>

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