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www.myShopi.be
www.myShopi.be
UBA session
Trends in shopper
marketing
June 2014
www.myShopi.be
www.myShopi.be
Digital
Entrepreneurship
NFC &
Internet of things
Digital TV
Mobile Wallet
Mobile
Marketing
...
www.myShopi.be
www.myShopi.be
Mobile marketing in Egypt
www.myShopi.be
www.myShopi.be
Mobile NFC payment in Turkey
www.myShopi.be
www.myShopi.be
Agile & consumer centric design
www.myShopi.be
www.myShopi.be
Quest for mass reach
BD Group
www.myShopi.be
www.myShopi.be
BD Group
International marketing & logistics distribution holding
• 135m Euro Revenu (2013)
...
www.myShopi.be
www.myShopi.be
#1 promo & shopping platform in BE
Omni-Channel Activation Platform
www.myShopi.be
www.myShopi.be
myShopi in Europe
+3.5 million app downloads WW
454.000
197.395
1.449.927
93.021
126.754
187...
www.myShopi.be
www.myShopi.be
Trends in shopper marketing
www.myShopi.be
www.myShopi.be
Purchase
Loyalty
CareAdvocacy
Re-
activation
Awareness
Activatio
n
Re-activation!
Approach 1...
www.myShopi.be
www.myShopi.be
Approach 2: Consumer viewpoint
2.
Saving
3.
Facilitation
1.
Inspiration
Consumer expectations
www.myShopi.be
www.myShopi.be
1, INSPIRATION
www.myShopi.be
www.myShopi.be
RTL Connect
www.myShopi.be
www.myShopi.be
Clearchannel Connect
www.myShopi.be
www.myShopi.be
@myShopi: leaflets, recipes
www.myShopi.be
www.myShopi.be
Spotta – Reclamefolder.nl
www.myShopi.be
www.myShopi.be
Pounce.mobi
www.myShopi.be
www.myShopi.be
2, SAVING
www.myShopi.be
www.myShopi.be
@myShopi: cashbacks, coupons
www.myShopi.be
www.myShopi.be
Klikkapromo
www.myShopi.be
www.myShopi.be
Fidmarques
www.myShopi.be
www.myShopi.be
Shopkick - iBeacon
www.myShopi.be
www.myShopi.be
Wink – doorhanger with online discount codes
www.myShopi.be
www.myShopi.be
3, FACILITATION
www.myShopi.be
www.myShopi.be
@myShopi: shopping list, shop info, loyalty cards
www.myShopi.be
www.myShopi.be
Shopping list on smart watch
www.myShopi.be
www.myShopi.be
Google Glass – Shop X
www.myShopi.be
www.myShopi.be
Amazon dash
www.myShopi.be
www.myShopi.be
Starbucks mobile payment app: 14% of transactions
www.myShopi.be
www.myShopi.be
Walmart Scan & Go
www.myShopi.be
www.myShopi.be
Makro mPoints app
www.myShopi.be
www.myShopi.be
Retailer app retention and frequency
www.myShopi.be
www.myShopi.be
AmazonCart - Twitter
www.myShopi.be
www.myShopi.be
Voradius
www.myShopi.be
www.myShopi.be
Voradius
www.myShopi.be
www.myShopi.be
Conclusion
www.myShopi.be
www.myShopi.be
Conclusion
Saving
FacilitationInspiration
REACH+
Philippe Van Ophem
philippe@myshopi.be
+324...
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Trends in shopper marketing - a myShopi perspective for UBA Belgium

Trends in shopper marketing - a myShopi perspective for UBA Belgium
BD-myShopi provides their view on the new trends in digital shopper marketing.
Presentation by Philippe Van Ophem and Toon Coppens on invitation of UBA Belgium (Belgian Advertisers). June 2014, Antwerp, Belgium.

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Trends in shopper marketing - a myShopi perspective for UBA Belgium

  1. 1. www.myShopi.be www.myShopi.be UBA session Trends in shopper marketing June 2014
  2. 2. www.myShopi.be www.myShopi.be Digital Entrepreneurship NFC & Internet of things Digital TV Mobile Wallet Mobile Marketing Philippe Van Ophem Toon Coppens Mobile CRM Shopper activation eCommerce websites
  3. 3. www.myShopi.be www.myShopi.be Mobile marketing in Egypt
  4. 4. www.myShopi.be www.myShopi.be Mobile NFC payment in Turkey
  5. 5. www.myShopi.be www.myShopi.be Agile & consumer centric design
  6. 6. www.myShopi.be www.myShopi.be Quest for mass reach BD Group
  7. 7. www.myShopi.be www.myShopi.be BD Group International marketing & logistics distribution holding • 135m Euro Revenu (2013) • 600+ employees • Active in Europe (focus on BE & ITA) • Private equity owned
  8. 8. www.myShopi.be www.myShopi.be #1 promo & shopping platform in BE Omni-Channel Activation Platform
  9. 9. www.myShopi.be www.myShopi.be myShopi in Europe +3.5 million app downloads WW 454.000 197.395 1.449.927 93.021 126.754 187.249 417.071 4000 APP DOWNLOADS PER DAY * status: May 2014
  10. 10. www.myShopi.be www.myShopi.be Trends in shopper marketing
  11. 11. www.myShopi.be www.myShopi.be Purchase Loyalty CareAdvocacy Re- activation Awareness Activatio n Re-activation! Approach 1: B2C Consumer Decision Lifecycle
  12. 12. www.myShopi.be www.myShopi.be Approach 2: Consumer viewpoint 2. Saving 3. Facilitation 1. Inspiration Consumer expectations
  13. 13. www.myShopi.be www.myShopi.be 1, INSPIRATION
  14. 14. www.myShopi.be www.myShopi.be RTL Connect
  15. 15. www.myShopi.be www.myShopi.be Clearchannel Connect
  16. 16. www.myShopi.be www.myShopi.be @myShopi: leaflets, recipes
  17. 17. www.myShopi.be www.myShopi.be Spotta – Reclamefolder.nl
  18. 18. www.myShopi.be www.myShopi.be Pounce.mobi
  19. 19. www.myShopi.be www.myShopi.be 2, SAVING
  20. 20. www.myShopi.be www.myShopi.be @myShopi: cashbacks, coupons
  21. 21. www.myShopi.be www.myShopi.be Klikkapromo
  22. 22. www.myShopi.be www.myShopi.be Fidmarques
  23. 23. www.myShopi.be www.myShopi.be Shopkick - iBeacon
  24. 24. www.myShopi.be www.myShopi.be Wink – doorhanger with online discount codes
  25. 25. www.myShopi.be www.myShopi.be 3, FACILITATION
  26. 26. www.myShopi.be www.myShopi.be @myShopi: shopping list, shop info, loyalty cards
  27. 27. www.myShopi.be www.myShopi.be Shopping list on smart watch
  28. 28. www.myShopi.be www.myShopi.be Google Glass – Shop X
  29. 29. www.myShopi.be www.myShopi.be Amazon dash
  30. 30. www.myShopi.be www.myShopi.be Starbucks mobile payment app: 14% of transactions
  31. 31. www.myShopi.be www.myShopi.be Walmart Scan & Go
  32. 32. www.myShopi.be www.myShopi.be Makro mPoints app
  33. 33. www.myShopi.be www.myShopi.be Retailer app retention and frequency
  34. 34. www.myShopi.be www.myShopi.be AmazonCart - Twitter
  35. 35. www.myShopi.be www.myShopi.be Voradius
  36. 36. www.myShopi.be www.myShopi.be Voradius
  37. 37. www.myShopi.be www.myShopi.be Conclusion
  38. 38. www.myShopi.be www.myShopi.be Conclusion Saving FacilitationInspiration REACH+ Philippe Van Ophem philippe@myshopi.be +32496161270 Toon Coppens toon@myshopi.be @me_toon Agile & consumer centric

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