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Door 2 Door Impact Survey 2018 | English

Did you know that 9 out of 10 Belgians read leaflets? And that they spend 20 minutes on reading leaflets on a weekly basis? Download our free brochure on http://www.d2dimpactsurvey.be for more insights!

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Door 2 Door Impact Survey 2018 | English

  1. 1. Door to Door impact survey 2018
  2. 2. Conduct of the study • Online • n=1006 • March 2018 • Representative for the Belgian population
  3. 3. REACH OF THE LEAFLET
  4. 4. Reach of leaflets 36% 52% 3% Only reads paper leaflets Reads both paper and digital leaflets Only reads digital leaflets 43% mainly paper 9% mainly digital Paper readers 89% Digital readers 55% 8%92% reads leaflets Doesn’ t read leaflets Base: all Belgians (n=1006)
  5. 5. The Belgian and the leaflet reader
  6. 6. THE USE AND IMPACT
  7. 7. Leaflets are read often SYSTEMATICALLY EVERY WEEK ALMOST EVERY WEEK (3-4 x per month) OFTEN (2x per month) NOW AND THEN (1x per month) SELDOM (less than 1x per month) 82%reads leaflets almost on a weekly basis Base: Paper leaflet readers (n=884) 2% 6% 10% 26% 56%
  8. 8. Total minutes/week spend on reading is high Leaflets are read thoroughly Base: Paper leaflet readers (n=884) 1 in 3 looks through leaflets immediately 1 in 10 reads leaflets multiple times 1 in 4 put leaflets aside to read at a later time
  9. 9. Shopping lists Base: Belgians who make shopping lists (n=758) 84% use leaflets to make their shopping list 75% of the Belgians makes shopping lists
  10. 10. APPRECIATION
  11. 11. Leaflets are less intrusive than other advertising media Base: all Belgians (n=1006), % score 6/10 or higher
  12. 12. supermarkets 77% 63% supermarkets fashion 59% 50% computer & electronics deco & furniture 47% 46% do-it-yourself garden & animal 44% 38% garden & animal beauty 42% 34% telephony, internet & TV Supermarket leaflets are the most popular 2 3 4 5 supermarkets % likes reading leaflets Base: Paper leaflet readers (n=884), % likes reading men fashion 71 % 46% 41% 1 2 3 garden & animal Women 1
  13. 13. ALTERNATIVES WHITIN ACTIVATION
  14. 14. Belgians and coupons 72% of the Belgians uses coupons FROM A WEBSITE 42% IN STORE 57% FROM A LEAFLET 72% ON THE PACKAGE 61% Base: all Belgians (n=1006) Base: Belgians who used a coupon the past 3 months (n=715)
  15. 15. Belgian also use coupons for new products 94% for purchasing well-known products 45% for purchasing new products Base: Belgians who use coupons (n=715) DISCOUNT
  16. 16. Download the complete study www.D2Dimpactsurvey.be

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