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Bd and my shopi combine offline and online promotions

BD, the market leader and specialist in door-to-door promotional communication, is proud to announce its acquisition of Agilys, the Belgian start-up behind myShopi. myShopi is the highly successful international platform for mobile coupon distribution and digital shopping lists. To date, this popular app for smartphone and tablet has been downloaded more than 3 million times, worldwide.
The takeover is part of an ambitious growth strategy for BD and myShopi towards creating a multi-channel promotional platform with new commercial opportunities.

BD boasts a weekly circulation of 4.39 million Belgian households for a range of flyers, samples and direct mailers. 78% of Belgians use this door-to-door communication material as a guide for their purchases.

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