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In this presentation given to delegates at Packaging Innovations 2013 in London on 1 October. In it, account director Zoe Wilkins explores how packaging is increasingly used as a viable marketing tool in its own right.
In FMCGs, packaging is a valuable brand mouthpiece. But it can be so much more. Adopting a marketing mindset means you can build your brands further, engage consumers more and engender deeper loyalty and advocacy. We look at how to do this, using examples from three highly successful brands.