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B2B digital marketing trends 
for 2015 
Rachael Ball www.bdb.co.uk 
BDB @bdbmarketing
Session objectives 
@bdbmarketing www.bdb.co.uk December 2014
B2B marketing landscape 
@bdbmarketing www.bdb.co.uk December 2014
B2B marketing landscape 
Source: 2014 IBM The Global CMO study – Technology meets marketing 
@bdbmarketing www.bdb.co.uk D...
B2B trends for 2015 
@bdbmarketing www.bdb.co.uk December 2014
Agile marketing 
@bdbmarketing www.bdb.co.uk December 2014
Agile marketing 
@bdbmarketing www.bdb.co.uk December 2014
Death of the homepage? 
@bdbmarketing www.bdb.co.uk December 2014
Death of the homepage? 
Source: European domain centre 2014 
@bdbmarketing www.bdb.co.uk December 2014
Death of the homepage? 
http://support.microsoft.com/ 
http://office.microsoft.com/en-gb/ 
http://research.microsoft.com/e...
Mobile 
@bdbmarketing www.bdb.co.uk December 2014
Apps 
@bdbmarketing www.bdb.co.uk December 2014
Social 
Source: 2015 Content marketing trends – Content marketing Institute/marketing profs 
@bdbmarketing www.bdb.co.uk D...
Tools for 2015 
@bdbmarketing www.bdb.co.uk December 2014
Tools for 2015 
@bdbmarketing www.bdb.co.uk December 2014
Tools for 2015 
@bdbmarketing www.bdb.co.uk December 2014
Tools for 2015 
@bdbmarketing www.bdb.co.uk December 2014
Tools for 2015 
@bdbmarketing www.bdb.co.uk December 2014
Questions? 
@bdbmarketing www.bdb.co.uk December 2014
What next? 
@bdbmarketing www.bdb.co.uk December 2014
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Digital trends 2015 bright talk webinar 11 december

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These slides formed part of a webinar session led by Rachael Ball, Digital Project Manager at BDB, where she previews some of the important digital tools, techniques and approaches that progressive b2b marketers should be considering as part of their 2015 marketing communciations programmes.

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Digital trends 2015 bright talk webinar 11 december

  1. 1. B2B digital marketing trends for 2015 Rachael Ball www.bdb.co.uk BDB @bdbmarketing
  2. 2. Session objectives @bdbmarketing www.bdb.co.uk December 2014
  3. 3. B2B marketing landscape @bdbmarketing www.bdb.co.uk December 2014
  4. 4. B2B marketing landscape Source: 2014 IBM The Global CMO study – Technology meets marketing @bdbmarketing www.bdb.co.uk December 2014
  5. 5. B2B trends for 2015 @bdbmarketing www.bdb.co.uk December 2014
  6. 6. Agile marketing @bdbmarketing www.bdb.co.uk December 2014
  7. 7. Agile marketing @bdbmarketing www.bdb.co.uk December 2014
  8. 8. Death of the homepage? @bdbmarketing www.bdb.co.uk December 2014
  9. 9. Death of the homepage? Source: European domain centre 2014 @bdbmarketing www.bdb.co.uk December 2014
  10. 10. Death of the homepage? http://support.microsoft.com/ http://office.microsoft.com/en-gb/ http://research.microsoft.com/en-us/ http://careers.microsoft.com/ http://msdn.microsoft.com/en-gb/ http://azure.microsoft.com/en-gb/ https://partner.microsoft.com/
  11. 11. Mobile @bdbmarketing www.bdb.co.uk December 2014
  12. 12. Apps @bdbmarketing www.bdb.co.uk December 2014
  13. 13. Social Source: 2015 Content marketing trends – Content marketing Institute/marketing profs @bdbmarketing www.bdb.co.uk December 2014
  14. 14. Tools for 2015 @bdbmarketing www.bdb.co.uk December 2014
  15. 15. Tools for 2015 @bdbmarketing www.bdb.co.uk December 2014
  16. 16. Tools for 2015 @bdbmarketing www.bdb.co.uk December 2014
  17. 17. Tools for 2015 @bdbmarketing www.bdb.co.uk December 2014
  18. 18. Tools for 2015 @bdbmarketing www.bdb.co.uk December 2014
  19. 19. Questions? @bdbmarketing www.bdb.co.uk December 2014
  20. 20. What next? @bdbmarketing www.bdb.co.uk December 2014

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