Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bright talk media relations session 16 oct final.pptx

360 views

Published on

These slides formed part of a webinar session led by BDB account director Jenny Mason to help delegates understand the role of PR within the wider marketing mix and the value that media relations can bring to your business.

Published in: Business
  • Be the first to comment

Bright talk media relations session 16 oct final.pptx

  1. 1. Read all about it: maximising b2b media relations for your business INSERT HEADER SLIDE HERE Jenny Mason account director, BDB www.bdb.co.uk @bdbmarketing @bdbmarketing www.bdb.co.uk October 2014
  2. 2. Session objectives @bdbmarketing www.bdb.co.uk October 2014
  3. 3. @bdbmarketing www.bdb.co.uk October 2014
  4. 4. What is PR? “Public relations is about reputation - the result of what you do, what you say and what others say about you. “Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” @bdbmarketing www.bdb.co.uk October 2014
  5. 5. Reputation matters • No reputation is bulletproof • Help to present company favourably • Competitive advantage @bdbmarketing www.bdb.co.uk October 2014
  6. 6. How is PR changing? @bdbmarketing www.bdb.co.uk October 2014
  7. 7. It’s all in the story @bdbmarketing www.bdb.co.uk October 2014
  8. 8. What’s stopping you? @bdbmarketing www.bdb.co.uk October 2014
  9. 9. The good stuff… steps to getting more value out of PR @bdbmarketing www.bdb.co.uk October 2014
  10. 10. 1. Get the right team in place @bdbmarketing www.bdb.co.uk October 2014
  11. 11. 1. Get the right team in place Co-ordinator Strategist Spokesperson Technical Approver support Copywriter Media contact Budget holder @bdbmarketing www.bdb.co.uk October 2014
  12. 12. 2. Know what you want @bdbmarketing www.bdb.co.uk October 2014
  13. 13. 3. Agree what you want to say @bdbmarketing www.bdb.co.uk October 2014
  14. 14. 4. Read the media @bdbmarketing www.bdb.co.uk October 2014
  15. 15. 5. Be prepared @bdbmarketing www.bdb.co.uk October 2014
  16. 16. 6. Find your story angle @bdbmarketing www.bdb.co.uk October 2014
  17. 17. 6. Find your story angle Have we won any awards recently? Why do you think we won? Have we won any awards recently? Why do you think we won? When are our financial results due out? How does our performance compare against the wider industry? When are our financial results due out? How does our performance compare against the wider industry? Can you tell me some more details about upcoming new product launches? How does the new Can you tell me some more details about upcoming new product launches? How does the new product compare to our product compare to our competitors? competitors? Are there any new appointments to the team? Is there a reason why we’ve expanded the team? How is the new office How is the new office performing? Is there anything we can say about our presence performing? Is there anything we can say about our presence in the region? in the region? Are there any new appointments to the team? Is there a reason why we’ve expanded the team? Why are we launching this language microsite? Is there a particular focus on Why are we launching this language microsite? Is there a particular focus on the market? the market? What is the hot topic in the industry at the What is the hot topic in the industry at the moment? moment? What are the most common What are the most common challenges that our customers face? challenges that our customers face? @bdbmarketing www.bdb.co.uk October 2014
  18. 18. 7. Know your tools @bdbmarketing www.bdb.co.uk October 2014
  19. 19. 8. Build strong relationships @bdbmarketing www.bdb.co.uk October 2014
  20. 20. 9. Measure your success @bdbmarketing www.bdb.co.uk October 2014
  21. 21. Recap: nine steps 1 2 3 4 5 6 7 8 9 @bdbmarketing www.bdb.co.uk October 2014
  22. 22. Upcoming webinars @bdbmarketing www.bdb.co.uk October 2014

×