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Neil Malcolm 
account director, BDB 
www.bdb.co.uk 
@BDBmarketing 
Going social in B2B
Session objectives 
Understand the role of social media 
within integrated B2B marketing 
communications 
Equip you with s...
Why social media? 
@bdbmarketing www.bdb.co.uk November 2014
Understanding the landscape 
@bdbmarketing www.bdb.co.uk November 2014
Identifying the opportunity 
@bdbmarketing www.bdb.co.uk November 2014
Applying context 
@bdbmarketing www.bdb.co.uk November 2014
Activity implementation 
@bdbmarketing www.bdb.co.uk November 2014
What makes good content? 
@bdbmarketing www.bdb.co.uk November 2014
Twitter 
@bdbmarketing www.bdb.co.uk November 2014
Twitter 
@bdbmarketing www.bdb.co.uk November 2014
Facebook 
@bdbmarketing www.bdb.co.uk November 2014
Facebook 
@bdbmarketing www.bdb.co.uk November 2014
LinkedIn 
@bdbmarketing www.bdb.co.uk November 2014
LinkedIn 
@bdbmarketing www.bdb.co.uk November 2014
Pinterest 
@bdbmarketing www.bdb.co.uk November 2014
Pinterest 
@bdbmarketing www.bdb.co.uk November 2014
Getting started 
@bdbmarketing www.bdb.co.uk November 2014
Integrated management 
Example of ‘short link’ and hashtag 
@bdbmarketing www.bdb.co.uk November 2014
Demonstrating success 
Here’s the heart of the matter. The essence of 
social media is knowing your audiences and 
engagin...
Social media goals 
@bdbmarketing www.bdb.co.uk November 2014
Social media measurement 
@bdbmarketing www.bdb.co.uk November 2014
FAQs 
 What social media channel should we use? 
 Who should post the content? 
 How will we have enough content to pos...
Thanks for watching
Upcoming webinars 
@bdbmarketing www.bdb.co.uk October 2014
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Bright talk b2b social media 6 nov

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These slides formed part of a webinar session led by Neil Malcolm, account director at BDB, where he explored how some of the primary social media channels can be harnessed more effectively for b2b brand engagement and marketing conversion.

Published in: Business
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Bright talk b2b social media 6 nov

  1. 1. Neil Malcolm account director, BDB www.bdb.co.uk @BDBmarketing Going social in B2B
  2. 2. Session objectives Understand the role of social media within integrated B2B marketing communications Equip you with some techniques to overcome common barriers to getting the most out of B2B social media Explore the key considerations for getting started and some steps for demonstrating success @bdbmarketing www.bdb.co.uk November 2014
  3. 3. Why social media? @bdbmarketing www.bdb.co.uk November 2014
  4. 4. Understanding the landscape @bdbmarketing www.bdb.co.uk November 2014
  5. 5. Identifying the opportunity @bdbmarketing www.bdb.co.uk November 2014
  6. 6. Applying context @bdbmarketing www.bdb.co.uk November 2014
  7. 7. Activity implementation @bdbmarketing www.bdb.co.uk November 2014
  8. 8. What makes good content? @bdbmarketing www.bdb.co.uk November 2014
  9. 9. Twitter @bdbmarketing www.bdb.co.uk November 2014
  10. 10. Twitter @bdbmarketing www.bdb.co.uk November 2014
  11. 11. Facebook @bdbmarketing www.bdb.co.uk November 2014
  12. 12. Facebook @bdbmarketing www.bdb.co.uk November 2014
  13. 13. LinkedIn @bdbmarketing www.bdb.co.uk November 2014
  14. 14. LinkedIn @bdbmarketing www.bdb.co.uk November 2014
  15. 15. Pinterest @bdbmarketing www.bdb.co.uk November 2014
  16. 16. Pinterest @bdbmarketing www.bdb.co.uk November 2014
  17. 17. Getting started @bdbmarketing www.bdb.co.uk November 2014
  18. 18. Integrated management Example of ‘short link’ and hashtag @bdbmarketing www.bdb.co.uk November 2014
  19. 19. Demonstrating success Here’s the heart of the matter. The essence of social media is knowing your audiences and engaging them in something they love @bdbmarketing www.bdb.co.uk November 2014
  20. 20. Social media goals @bdbmarketing www.bdb.co.uk November 2014
  21. 21. Social media measurement @bdbmarketing www.bdb.co.uk November 2014
  22. 22. FAQs  What social media channel should we use?  Who should post the content?  How will we have enough content to post?  We’ve had a negative comment, what should we do?
  23. 23. Thanks for watching
  24. 24. Upcoming webinars @bdbmarketing www.bdb.co.uk October 2014

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