Why should you/why do we care about “Reinventing Remodeling?”Debt drove a lot of the growth since 1980In a “correction” period to reduce debt right now – healthy but tough as means less demand How long/what is future – how long did it take to build up the debt? Up and down/but like now for 3-5 yrsWhat does that mean for our clientsWhat does that mean for our competitors.How to survive – we HAVE GOT to reinvent ourselves…..demand is less so need to find ways to capture more of itIpAD – 3mm in 80 days during these times.
BALANCE….RiskPersonal/family….meaning of lifeShort and long term.
Homeowners Have it….Buy vs. being sold toAnd when they do buy – “luxury that gives back..”Your brand – better be true to it.. Team members want it….It’s going to grow (decentralized knowledge on web)
How are we going to do this???Best beacons to show us the way – disgruntled clients, off-the scope competitors, rogue employees, fringe suppliers (Wayne Burkam “Wide Angle Vision: Best the Competition by Focusing on Fringe Competitors, Lost Customers and Rogue Employees”)Notice “competition” isn’t up there….economy isn’t up there. We have to focus on what we can control….Talk about transparency – buy vs. selling…as an employee.
The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch. <br />Linchpin: Are You Indispensable? by Seth Godin. <br />Rework, by Jason Fried and David Heinemeier Hansson. <br />
THANK YOU <br />Bruce Case…BCase@CaseDesign.com<br />