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Bbinc acd case studies

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Bbinc acd case studies

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Bbinc acd case studies

  1. 1. ©BBInc 2014 Offre E-commerce & logistique integrée de BB Inc. Exemple de ACD Racing Parts USA Document : BBINC_Illustration e-commerce 2015 Version : 1.0 Date: 06/01/2015
  2. 2. ©BBInc 2014  ACD Racing Parts est un fabricant de pièces de protection pour motos et quads en aluminium (Protèges carters, Protège radiateurs,…) basé en Espagne et dirigé par un français passionné de sports mécaniques  ACD Racing Parts conçoit et fabrique elle-même toutes les pièces qui sont chacune spécialement adaptées à un modèle précis de motocross ou de moto dual sport. Elle est reconnue pour le design orignal de ses pièces.  ACD Racing Parts diffuse ses produits au travers de distributeurs en Europe, Australie et Amérique du Nord. En Espagne, elle assure elle-même la promotion et la diffusion de ses produits.  Site internet du fabricant : • http://www.acdracingparts.com ACD Racing Parts USA ACD Racing Parts 2 of 13 Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  3. 3. ©BBInc 2014  ACD Racing Parts est présente aux USA depuis avril 2013 grâce à sa collaboration avec BB Inc. . Cependant, ACD n’avait confié que la partie logistique (Stockage, stock picking, expédition) de ses activités à BB Inc.  ACD Racing Parts ne diffusait ses produits aux USA qu’au travers de la plateforme ebay, sous contrôle exclusif du fondateur de l’entreprise de puis l’Espagne et sans aucune connaissance de marketing online, ni suivi précis ou analyse du marché. ACD Racing Parts USA Contexte sur les Etats Unis 3 of 13 • ACD Racing Parts vendait donc de manière opportuniste quelques pièces, le plus souvent à perte,. • Pas de site web dédié aux Etats Unis, • Pas de connaissance des clients et de leur habitudes, • Pas de reconnaissance de la marque, • Pas d’actions marketing, presse ou campagne online ou offline. Conséquences : BB Inc décide de gérer les activités en ligne de ACD au 01/01/14 Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  4. 4. ©BBInc 2014  Univers de la marque ACD aux USA • Définition d’une image de marque propre aux USA (Historique, avantages concurrentiels, éléments de différenciation,….), • Rationalisation de la gamme (de 200 à 50 références), • Nouvelle palette de couleurs. • Design d’un nouveau site Internet.  Internet • Mise en œuvre d’un site marchand 100% dédié à la marque ACD aux Etats Unis http://www.acdracing.us • Refonte de la boutique ebay, : http://stores.ebay.com/acd-parts-bbinc  Réseaux sociaux • Création des la pages Facebook et Twitter ACD Racing Parts USA: https://www.facebook.com/acdracingusa https://twitter.com/AcdUsa ACD Racing parts Actions mises en œuvre (1/2) 4 of 13 Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  5. 5. ©BBInc 2014  SEO (Search Engines Optimization) • Travail récurrent sur les mots clés et expressions clés pour attirer naturellement des prospects sur les sites internet. Mise en place d’un blog • Travail sur les back links (liens d’autres sites ver le site ACD USA) pour augmenter la qualité de classement dans le moteur de recherche.  E-Marketing et Community management • Récupération de 18 mois de données prospect et mise en place de newsletters, • Mise en place de campagnes marketing sur Facebook / Google, • Gestion et animation continue de la marque sur les réseaux sociaux.  Presse • Relations  Sponsoring • Mise en place d’un sponsoring sportif pour promouvoir les produits. • avec la presse spécialisée online et papier. ACD Racing parts Actions mises en œuvre (2/2) 5 of 13 Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  6. 6. ©BBInc 2014 ACD Racing Parts USA ACD Racing Parts 6 of 13 Site ACD Racing Parts USA Janvier 2015 http://www.acdracing.us Page Facebook ACD Racing Parts USA Janvier 2015 https://www.facebook.com/acdracingusa Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  7. 7. ©BBInc 2014 ACD Racing Parts USA ACD Racing Parts 7 of 13 Boutique ebay ACD Racing Parts USA Janvier 2015 http://stores.ebay.com/acd-parts-bbinc Page Twitter ACD Racing Parts USA Janvier 2015 https://twitter.com/AcdUsa Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  8. 8. ©BBInc 2014 ACD Racing Parts USA Résultats (1/3) 8 of 13 Fréquentation site ACD Racing Parts USA Q4 2014 598 1387 856 0 500 1000 1500 2000 2500 3000 3500 4000 0 200 400 600 800 1000 1200 1400 1600 Octobre 2014 Novembre 2014 Décembre 2014 Visiteurs Pages vues L a n c e m e n t d u s i t e U S A C a m p a g n e G o o g l e A d W o r d s Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  9. 9. ©BBInc 2014 ACD Racing Parts USA Résultats (2/3) 9 of 13 Ventes site ACD Racing Parts USA Q4 2014 $0.00 $500.00 $1,000.00 $1,500.00 $2,000.00 $2,500.00 $3,000.00 $3,500.00 $4,000.00 Moyenne avant intervention BB Inc Octobre 2014* Novembre 2014* Décembre 2014* Volume ventes *La gestion d e ebay par l’ancien administrateur a mené à une dégradation des capacité de vente sur cette plateforme (voir Page 11) Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  10. 10. ©BBInc 2014 ACD Racing Parts USA Résultats (3/3) 10 of 13 Fans Facebook ACD Racing Parts USA Q4 2014 83 150 653 0 100 200 300 400 500 600 0 100 200 300 400 500 600 700 Octobre 2014 Novembre 2014 Décembre 2014 Fans Facebook Nouveaux Fans Au moins 75% des fans Facebook sont des utilisateurs de Motocross , de quads ou de motos en général. Au moins 90% des fans résident aux USA Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  11. 11. ©BBInc 2014  Problématique • Bien qu’étant la seule possibilité d’acquérir les produits ACD Racing Parts aux USA entre avril 2013 et septembre 2014, le canal de vente ebay a été rendu inopérant par l’ancien administrateur, • Ce dernier été noté négativement pour ne pas traiter les commandes à temps, • Ebay a donc limité la présence et la capacité de vente du compte ACD Racing Parts.  Solution apportée par BB Inc. • Refonte de la boutique ebay, mise en place de catégories et de mots clés, • Refonte des description d’article et soins particuliers aux traitements de commandes.  Résultats • En à peine 3 mois, le taux d’évaluations positives est repassé à 100%, • Ebay a débloqué les limitations et permit à ACD Racing Parts USA d’opérer normalement sur sa plateforme: ACD Racing Parts USA Cas particulier de ebay 11 of 13 Offre E-commerce et logistique intégrée de BB Inc. sur les USA – Exemple ACD Racing Parts
  12. 12. ©BBInc 2014 http://www.yamahasupertenere.com/index.php?topic=14153.msg222349#msg222349 http://www.thumpertalk.com/reviews/product/44762-acd-racing-parts-adventure-skid- plates/ http://pnwtenere.com/2015/01/06/acd-racing-parts-super-tenere-skid-plate/ ACD Racing Parts USA Quelques articles publiés sur ACD 12 of 13 Offre E-commerce et logistique intégrée de BB Inc. sur les USA
  13. 13. ©BBInc 2014 Vos contacts BB Inc. Internet :http://www.bboucher-inc.com Téléphone: +1 773 850 3100 Courrier Electonique: contact@bboucher-inc.com Bruno Boucher bruno@bboucher-inc.com Thibauld Quirion thibauld@bboucher-inc.com

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