Joy Cho / Oh Joy!
Target launched a design partnership
with some of Pinterest’s top pinners,
including Joy Cho, who are also top
design bloggers. The pinners created
collections that were sold in Target
and promoted the collections via their
own Pinterest boards.
Joy Cho pinned her party collection on a Pinterest board that garnered over 825k
followers. She also promoted the line across her social other social channels to
help drive awareness and buzz.