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APIs: From Back Office to                BoardroomChris Lippi              Carl KennedyVP Product               Assoc. Dir....
APIs: From Back Office to                Boardroom              Teaching an Old Dog New TricksChris Lippi                  ...
About Us• Founded in 2006• Created API Management space• Offices in San Francisco, NYC, Boston and London• Gartner Cool Ven...
Mashery’s holistic approach delivers maximum business value -                Mashery’s holistic approach delivers maximum ...
Mashery Partner Portal makes it fast and easy to sign up API       partners and get them building apps. PARTNER          A...
With Mashery API Control Center, manage API security, access    policies, and more—without engineering tickets.PARTNER    ...
Mashery API Packager lets business-side managers tailor             API access for partners, customers, and developers    ...
Mashery Reporting & Analytics yields key insights into your API’s                 performance and business value.         ...
...for over 175 brands
Mashery powers over 55,000apps and integration points...
Mashery powers over 55,000apps and integration points...
APIs are not new                 But they are in new placesOld ConceptNew UsesShare data quickly/safely/easily
The Evolution of Integration
The Evolution of Integration
Phase 2   Value Added Networks                     The 1980s
Phase 3             The 90s & Web      WWW: HTML and XML
Phase 3             The 90s & Web      WWW: HTML and XML                          EDIINT
Phase 3             The 90s & Web      WWW: HTML and XML                          EDIINT                             SOAP
Phase 3           The 90s-2000s     Supply Chain Management
The Supply Chain ... we’ll never be       done
Phase 4   The 2000s
Expectations are starting to shift
Expectations are starting to shift
Expectations are starting to shift
Expectations are starting to shift
Change starts to accelerate...
Change starts to accelerate...
The end of “Internetting”           “Interneting”
50 Billion Connected Devices            by 2020*      2000                             2010           2020                ...
50 Billion Connected Devices            by 2020*                                                      ?      2000         ...
2020: Connected Devices              TabletSmartphoneDesktop                  Gaming                         Console      ...
2020: Connected Devices                  Air Conditioner      Washing Machine   Toys    eReaders                  Subway M...
Wherever, Whenever
So what do you do?
Repurposing theWebsite is not the answer
Apps Grant Wishes
Apps come from APIs
Phase 5          Platforms            Your          Company          Platform
Phase 5   Platforms
Phase 5      Platforms                      •Affiliates & resellers                      •Distributors                    ...
Phase 5      Platforms                      •Affiliates & resellers                      •Distributors                    ...
Phase 5      PlatformsSOAP  REST       JSON
Slide Courtesy Best Buy
Slide Courtesy Best Buy
Slide Courtesy Best Buy
Slide Courtesy Best Buy
Coca-Cola EnterprisesCarl Kennedy@carl_kenn
This is The Coca-Co
This is The Coca-C
Coca-Cola Company
This is Coca-Cola Enterprises
This is Coca-Cola Enterprises
Our Operating Territories
Our Operating Territories
• 13,500 employees• 12 billion bottles and  cans annually• 17 production plants• 49 distribution facilities• 600,000 coole...
Information Technology
Information TechnologyFoundational --------------------Differentiating                                                    ...
Information TechnologyFoundational --------------------Differentiating                                                   E...
Information Technology                                                                                                    ...
Information Technology                                                                                                    ...
Reduce, Reuse, and Recycle
Reduce, Reuse, and Recycle                 SOAP
Reduce, Reuse, and Recycle                 SOAP
Reduce, Reuse, and Recycle                 SOAP                 REST
Who’s calling our APIs?
Who’s calling our APIs?
Who’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
What’s calling our APIs?
•   1        New Primary Olympic warehouse•   80       New site locations where CCE products are sold•   250,000+ Visitors...
Reported by: Kerry Hampton               User ID: F95756            Telephone: 05936495302        Territory: London & Sout...
How we are leveraging API’s
How we are leveraging API’s  Scale              Speed
APIs
Coca-Cola EnterprisesCarl Kennedy@carl_kenn
Dog and new trick?           Maybe something with           dog and opportunity?APIs create new opportunities
Thank You       Visit Mashery at Vendor              ShowcaseChris Lippi           Carl Kennedy@clippi               @carl...
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
AADI Mashery/Coca-Cola Enterprises November 2012
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AADI Mashery/Coca-Cola Enterprises November 2012

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Mashery and Coca-Cola Enterprises presentation at Gartner's AADI conference in Las Vegas, November 2012.

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AADI Mashery/Coca-Cola Enterprises November 2012

  1. 1. APIs: From Back Office to BoardroomChris Lippi Carl KennedyVP Product Assoc. Dir. for IT Dev.Mashery Coca-Cola Enterprises@clippi @carl_kenn
  2. 2. APIs: From Back Office to Boardroom Teaching an Old Dog New TricksChris Lippi Carl KennedyVP Product Assoc. Dir. for IT Dev.Mashery Coca-Cola Enterprises@clippi @carl_kenn
  3. 3. About Us• Founded in 2006• Created API Management space• Offices in San Francisco, NYC, Boston and London• Gartner Cool Vendor in 2010• Gartner SOA Governance MQ Visionary in Oct 2011
  4. 4. Mashery’s holistic approach delivers maximum business value - Mashery’s holistic approach delivers maximum business value whether your APIAPIprivate, partner (B2B) or public. —whether your is is private, partner (B2B), or public.1 API MANAGEMENT 3 TECHNOLOGYMashery is the world’s DEVELOPERonly PCI-compliant OUTREACHSaaS platform forprivate, B2B, and public Mashery DeveloperAPIs. Outreach helps you better serve API consumers, be they colleagues or partners. For open APIs, engage our network of 150,000 developers. 2 STRATEGY SERVICES Which resources will you expose? How about terms of service? Mashery Strategy Services helps maximize the business value of your API. 150+ API launches | 44,000+ active apps | Founded 2006
  5. 5. Mashery Partner Portal makes it fast and easy to sign up API partners and get them building apps. PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICSEngage & Enroll Easily host a website with your look and feel Issue self-service keys or require approval Deliver interactive API docs (I/O Docs) Offer rich reports for partners Scale support with forums and a blogs
  6. 6. With Mashery API Control Center, manage API security, access policies, and more—without engineering tickets.PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICS Control & Secure Set rate limits and throttling policies Create tiers of developer privileges Cache responses for speed Run protocol translations on the fly Inject content using filters
  7. 7. Mashery API Packager lets business-side managers tailor API access for partners, customers, and developers PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICS Package & MarketLet business-side managers package API access Accelerate API partner on-boarding Reduce load on IT staff
  8. 8. Mashery Reporting & Analytics yields key insights into your API’s performance and business value. PARTNER API CONTROL API REPORTING PORTAL CENTER PACKAGER & ANALYTICS Measure & OptimizeHow much value are partners and apps delivering? What % of API calls result in site visits? See how API activity drives real business value Get reports by partner, app, and method Integrate with enterprise datamarts Which API methods are Share success with “Reports Only” role driving traffic?
  9. 9. ...for over 175 brands
  10. 10. Mashery powers over 55,000apps and integration points...
  11. 11. Mashery powers over 55,000apps and integration points...
  12. 12. APIs are not new But they are in new placesOld ConceptNew UsesShare data quickly/safely/easily
  13. 13. The Evolution of Integration
  14. 14. The Evolution of Integration
  15. 15. Phase 2 Value Added Networks The 1980s
  16. 16. Phase 3 The 90s & Web WWW: HTML and XML
  17. 17. Phase 3 The 90s & Web WWW: HTML and XML EDIINT
  18. 18. Phase 3 The 90s & Web WWW: HTML and XML EDIINT SOAP
  19. 19. Phase 3 The 90s-2000s Supply Chain Management
  20. 20. The Supply Chain ... we’ll never be done
  21. 21. Phase 4 The 2000s
  22. 22. Expectations are starting to shift
  23. 23. Expectations are starting to shift
  24. 24. Expectations are starting to shift
  25. 25. Expectations are starting to shift
  26. 26. Change starts to accelerate...
  27. 27. Change starts to accelerate...
  28. 28. The end of “Internetting” “Interneting”
  29. 29. 50 Billion Connected Devices by 2020* 2000 2010 2020 2005 *Cisco Virtual Networking Index Forecast - February 2012
  30. 30. 50 Billion Connected Devices by 2020* ? 2000 2010 2020 2005 *Cisco Virtual Networking Index Forecast - February 2012
  31. 31. 2020: Connected Devices TabletSmartphoneDesktop Gaming Console Connected TV Blu-Ray
  32. 32. 2020: Connected Devices Air Conditioner Washing Machine Toys eReaders Subway Map Blood pressure monitor Vending Railway Schedule Alarm Power Outlet Car Radio Tablet RefrigeratorSubway Map Smartphone Remote Product Sensor POS Display Security BraceletSupply Chain Desktop GamingAirplane Entertainment Inventory Console Cash Register Bus Stop Car GPSCameras Connected TV Product Scanners Baby Monitor Blu-Ray Kisok Store DressingWatches Scale Room Dog Collars Radios Postal Trucks Mall Directory Scale sensors Bus Stop Concert Trains Biometric Devices Blackboards Running Shoes Toll Booth Delivery Vehicle Treadmill
  33. 33. Wherever, Whenever
  34. 34. So what do you do?
  35. 35. Repurposing theWebsite is not the answer
  36. 36. Apps Grant Wishes
  37. 37. Apps come from APIs
  38. 38. Phase 5 Platforms Your Company Platform
  39. 39. Phase 5 Platforms
  40. 40. Phase 5 Platforms •Affiliates & resellers •Distributors •Co-branded mobile apps & products•Mobile apps•Web features•Enterprise apps •Long tail partner apps •Proofs of concept •New ideas
  41. 41. Phase 5 Platforms •Affiliates & resellers •Distributors •Co-branded mobile apps & products•Mobile apps•Web features•Enterprise apps •Long tail partner apps •Proofs of concept •New ideas
  42. 42. Phase 5 PlatformsSOAP REST JSON
  43. 43. Slide Courtesy Best Buy
  44. 44. Slide Courtesy Best Buy
  45. 45. Slide Courtesy Best Buy
  46. 46. Slide Courtesy Best Buy
  47. 47. Coca-Cola EnterprisesCarl Kennedy@carl_kenn
  48. 48. This is The Coca-Co
  49. 49. This is The Coca-C
  50. 50. Coca-Cola Company
  51. 51. This is Coca-Cola Enterprises
  52. 52. This is Coca-Cola Enterprises
  53. 53. Our Operating Territories
  54. 54. Our Operating Territories
  55. 55. • 13,500 employees• 12 billion bottles and cans annually• 17 production plants• 49 distribution facilities• 600,000 coolers and vending machines
  56. 56. Information Technology
  57. 57. Information TechnologyFoundational --------------------Differentiating FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
  58. 58. Information TechnologyFoundational --------------------Differentiating Enabling the CCE Way ENABLING WORLD CLASS CAPABILITIES Sales Execution Excellence  Revenue Growth Management EXECUTION EXCELLENCE EVERYDAY Genesys Customer Sales Supply Chain & Service RGM HR Finance Collaboration Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
  59. 59. Information Technology DIGITAL CAPABILITIESFoundational --------------------Differentiating Mobility  Social & Assets  Digital Payments  Shopper Insights Enabling the CCE Way ENABLING WORLD CLASS CAPABILITIES Sales Execution Excellence  Revenue Growth Management EXECUTION EXCELLENCE EVERYDAY Genesys Customer Sales Supply Chain & Service RGM HR Finance Collaboration Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
  60. 60. Information Technology DIGITAL CAPABILITIESFoundational --------------------Differentiating Mobility  Social & Assets  Digital Payments  Shopper Insights INFORMATION TRANSPARENCY Business-to-Business  Social  Integration Enabling the CCE Way ENABLING WORLD CLASS CAPABILITIES Sales Execution Excellence  Revenue Growth Management EXECUTION EXCELLENCE EVERYDAY Genesys Customer Sales Supply Chain & Service RGM HR Finance Collaboration Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization FOUNDATION Stable Infrastructure  Support Services  SOX Controls and Secure Environment
  61. 61. Reduce, Reuse, and Recycle
  62. 62. Reduce, Reuse, and Recycle SOAP
  63. 63. Reduce, Reuse, and Recycle SOAP
  64. 64. Reduce, Reuse, and Recycle SOAP REST
  65. 65. Who’s calling our APIs?
  66. 66. Who’s calling our APIs?
  67. 67. Who’s calling our APIs?
  68. 68. What’s calling our APIs?
  69. 69. What’s calling our APIs?
  70. 70. What’s calling our APIs?
  71. 71. What’s calling our APIs?
  72. 72. What’s calling our APIs?
  73. 73. What’s calling our APIs?
  74. 74. • 1 New Primary Olympic warehouse• 80 New site locations where CCE products are sold• 250,000+ Visitors per day to the Olympic Park• 1,800+ Concessions & Kiosks on the Olympic Park• 60+ Different products, including Innocent Smoothies• 4,500 New pieces of Equipment (coolers, vendors)
  75. 75. Reported by: Kerry Hampton User ID: F95756 Telephone: 05936495302 Territory: London & South East Date/Time: 31-07-2012  16:27Location: 51.532050, -0.125623 accurate within 5m Link to map: <http://maps.google.com/maps? q=loc:51.532050,-0.125623&z=17> Infringement Type(s): Involves category competitor.Comments: Radnor Hill water being distributed out for free at Kings Cross and Euston.
  76. 76. How we are leveraging API’s
  77. 77. How we are leveraging API’s Scale Speed
  78. 78. APIs
  79. 79. Coca-Cola EnterprisesCarl Kennedy@carl_kenn
  80. 80. Dog and new trick? Maybe something with dog and opportunity?APIs create new opportunities
  81. 81. Thank You Visit Mashery at Vendor ShowcaseChris Lippi Carl Kennedy@clippi @carl_kenn

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