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Online/Offline :Co-creating social green actions!

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Bring Sustainability to Real Life
by offering customized emotional communication/ experiences

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Online/Offline :Co-creating social green actions!

  1. 1. OUR HEART IS ECO-CENTRIC!
  2. 2. Online/Offline co-creating social green actions! Contribution is massive
  3. 3. <ul><li>Different way to communicate </li></ul><ul><li>From istututional communication (help people to reflect on the sustainability issue) </li></ul><ul><li>To emotional communcation (help people to feel /experience sustaibability </li></ul> Bring Sustainability to Real Life by offering customized emotional communication/ experiences Communication strategy
  4. 4. WHAT IS ABOUT: A platform of inspiration, information and commitment A content & action green culture Online/Offline co-creating social green actions! Location, browsing & search for environmental content 1 2 3 4
  5. 5. WHY: <ul><li>Express visions and hopes </li></ul><ul><li>Personal & professional commitments </li></ul><ul><li>Profiling </li></ul><ul><li>Exchanging knowledge/ learning environment </li></ul><ul><li>Access to have opportunity to collaborate </li></ul><ul><li>Technical info </li></ul><ul><li>Cross boundary working (exhibitions, events , workshops) </li></ul><ul><li>Contact business </li></ul><ul><li>More reachable access to green info </li></ul><ul><li>Legacy of commitment: </li></ul><ul><li>Architectural projects </li></ul><ul><li>New behavior patterns </li></ul><ul><li>Changing social architecture </li></ul>1 2 3 4 Global exposure is supported & motivated
  6. 6. PROFESSIONAL/NON PROFESSIONAL NETWORKING GREEN COMMUNITIES AND LOCAL GOVERNMENTS SUPPORTING SUSTAINABLE EDUCATION
  7. 7. Dept for Communities & Local Governments Dept for Culture & Media Estate Management Agriculture & Environment Dept Commission for Architecture Environment Agency Local green communities <ul><li>Use new energy sources </li></ul><ul><li>Renovating abandoned areas </li></ul><ul><li>Creating self-efficient neighbors </li></ul><ul><li>WEB </li></ul><ul><li>Articles, videos and </li></ul><ul><li>podcasts +Tools and services +Learning courses +How-to-guides +Recommended websites +A&Q +Community forums </li></ul><ul><li>Communities networking </li></ul>Providing Funds for activities Provide materials And professional Consultance GREEN COMMUNITIES AND LOCAL GOVERNMENTS Building a social network for Green communities Provide materials And professional help actors areas of intervention
  8. 8. PEERS DRIVERS Enhance customer`s Brain trust People channel Collaboration based Content channel BRAND EVENGELISTS Lead-user innovation 01 One-to-one conversations Improve brand retention OFFLINE CONTACT=LEVERAGES ONLINE PRESENCE
  9. 9. Commission for Architecture <ul><li>SCHOOLS & </li></ul><ul><li>UNIVERSITIES </li></ul><ul><li>Green events, </li></ul><ul><li>Contest, </li></ul><ul><li>projects for </li></ul><ul><li>students </li></ul>WEB Print media (newspaper, magazines Proceedings of conferences broadcast media Display media (billboards, signs, posters) Cutting edge Educational trends Collaborative Publications S/R (traditional media) Fundraising from the Community Providing Competition (media channels) Businesses Sponsors Academic researchers Provide Lectures/Seminars actors areas of intervention SUPPORTING SUSTAINABLE EDUCATION
  10. 10. Commission for Architecture Collaboration Based Content PROFESSIONAL/NON PROFESIONALS NETWORKING <ul><li>Green Suppliers </li></ul><ul><li>Directory </li></ul><ul><li>Profiling </li></ul><ul><li>self-promotion </li></ul><ul><li>Green Architect`s </li></ul><ul><li>Directory </li></ul><ul><li>Contracts and </li></ul><ul><li>publicity </li></ul>Green users <ul><li>Green </li></ul><ul><li>Communities </li></ul><ul><li>Exchanging </li></ul><ul><li>Experiences </li></ul><ul><li>Contest/projects </li></ul>Micro-business Development Design online Interactive platform Supporting Database actors areas of intervention
  11. 11. “ HOW TO GO GREEN” Introducing actions for energy efficiency! Collaborating with an interior designer <ul><li>Actors ; Users, Architects/interior Designers, Trend Group </li></ul><ul><li>Tools ; Contest, Subscription, Media Tools on Web throughout Web Channel </li></ul><ul><li>Benefits </li></ul><ul><li>For Trend; Brand Awareness, Visibility, Credibility, Spread Sustainable Philosophy </li></ul><ul><li>For Designer; Visibility, Self Promotion, Networking </li></ul><ul><li>For User; Receive a Service, Satisfaction, Brand Experience </li></ul>“ How to go Green”
  12. 12. WHAT FOR ?..
  13. 13. INCREASE CREDIBILITY, POSITIONING & VISIBILITY REINFORCE SOCIAL RESPONSABILITY CONTRIBUTION TO HUMAN WELFARE BRAND EVANGELISTS BRAND RETENTION BRAND EXPERIENCE
  14. 14. DREAM GREEN, ACT GREEN!

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