Publishing on the Kindle

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Volker Frank walks BACN members through publishing an e-book on the Amazon Kindle at the June Bay Area Consultants Network meeting in San Rafael, CA.

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Publishing on the Kindle

  1. 1. Publishing on the Kindle<br />Volker Frank<br />BACN Bits & Bytes<br />June 24, 2011<br />
  2. 2. Why the Kindle?<br />Sales for the Kindle have surpassed paperback sales<br />It passed hardcover book sales last year<br />It’s easy and fast (24 hours after submitting the info)<br />You are in control<br />People can find your material on one of the largest websites<br />Income from “product” sales<br />Marketing!<br />
  3. 3. http://kdp.amazon.com/ self-publishing/help<br />
  4. 4. Create your Account<br />For your account<br />Publisher info (you just pick a name)<br />Invent a name<br />Business address<br />Tax information<br />Name<br />Entity type (sole proprietor, corporation, etc.)<br />Tax ID<br />Payment info: how do you want to get paid<br />Check<br />Payment threshold is $100<br />Electronic Bank Transfer<br />Payment threshold is $10<br />
  5. 5. Prepare your material<br />Upload Word documents<br />Text size is controlled by the reader<br />Basic text information: bold, italic, page breaks<br />Table of contents<br />Use header styles<br />The Kindle has a black and white display<br />That matters for your images<br />Use the JPG format<br />127 KB maximum file size<br />9 by 11 aspect ratio fills the screen<br />Kindle readers on color devices (iPad, etc.) will show the color image<br />
  6. 6. What you need to consider (1)<br />How people find you…<br />Browsing<br />Categories – get to choose two<br />Title <br />Cover image<br />The image is small so make it bold and easy to read<br />Searching<br />Description<br />Keywords<br />Study the reviews of similar books!!!<br />
  7. 7. What you need to consider (2)<br />Digital Rights Management (DRM)<br />Allowed to share – it’s marketing!<br />Lending permissions (2 week period)<br />Restricted<br />Pricing<br />Amazon prefers $0 - $9.99 (35% royalty fee)<br />Over $9.99 it is 70% royalty fee<br />Free - it’s marketing!<br />
  8. 8. Get Started<br />
  9. 9. Book Details<br />
  10. 10. Rights & Pricing<br />
  11. 11. Your Bookshelf<br />
  12. 12. Any questions?<br />Write me at Volker@EmergentHorizon.com<br />

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