Catching the marketing bug with Steven Campbell


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Steven Campbell's slides from the June 2014 BACN meeting on Catching the Marketing Bug, also known as Teach Your Brain to Love Marketing, or how to invoke Constructive Motivation to help you get tasks like marketing done.

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Catching the marketing bug with Steven Campbell

  1. 1. Aaeren T. Beck, E.P. Seligmann, Robert A. Harper, Albert Ellis (died 2007) 8:45 – 10:00
  2. 2. Book Book People People Buildings Streets Parks Lights Cars City Pattern 100,000,000,000 10,000
  3. 3. 100,000 Neurons 2 Million Axons 1 Billion synapses Book Lights Skyscrapers
  4. 4. The phaonmneal pweor of the hmuan mnid Can you raed tihs? I cdnuolt blveiee taht I cluod aullacty uesdnatnrd waht I was rdaniig. Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are. The olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it whotuit a pboerim. Tihs is bcaseae the huamn mnid deos not raed ervey lteter by istief, but the wrod as a pttearn. Azanmig huh? Yaeh and I awlyas thhuhot slpeling was impmorantt!
  5. 5. 7H15 M3554G3 53RV35 7O PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG 7H1NG5! 1N 7H3 B3G1NN1NG 17 WA5 H4RD BU7 N0W Y0UR M1ND 1S R34D1NG 7H15 LIN3 4U70M471C4LLY W17H 0U7 3V3N 7H1NK1NG 4B0U7 17!
  6. 6. That holds us back…. From learning… And growing… And changing…
  7. 7. Is what we say to ourselves!
  8. 8. Died 2003, Age 81 People behave and act not according to the truth, but the truth as we perceive it to be.
  9. 9. • Activating Events (“A”)… • do NOT lead to… • Consequential emotions (“C”) • A does not lead to C • Rather - A CB
  10. 10. “I sometimes feel so stupid because I’m so forgetful!” Who Said???
  11. 11. Who Said???
  12. 12. • Being forgetful • Marketing Explain how we feel…
  13. 13. • Our belief about being forgetful • Our belief about marketing Explain how we feel…
  14. 14. I feel to stupid because I’m so forgetful! • I’m tired, • I’m stressed • It is not important to me.
  15. 15. I’m still learning…
  16. 16. Our Beliefs come first
  17. 17. Then the Feelings
  18. 18. • Restrictive Motivation • Constructive Motivation
  19. 19. • When I push… • Based on fear… • It is always followed by “Or else….” • Most of us…
  20. 20. • You suddenly slow down • Or get tired
  21. 21. • Other stuff to do… • Teens washing the dishes
  22. 22. Asking Your Teens to Wash the dishes
  23. 23. • I don’t have to market… I GET to! • I like what I am learning… • I love what I am becoming… • …and this is my idea.
  24. 24. • A chance to educate others • About you… • About what you do! • A chance to honor your values • A chance to choose what you love • A chance to solve the right problem Really?
  25. 25. • Prohibition – 1920 - 1933 • Intelligent Heart
  26. 26. The brain doesn’t care who is forcing you
  27. 27. • I don’t have to market… • I GET to! • I like what I am learning… • I love what I am becoming… • …and this is my idea.
  28. 28. Like a child’s first step
  29. 29. Information YOU
  30. 30. 1.) We Pass Over Our Successes…