The New Content Marketing Manifesto


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40 quotes from in-the-trenches content marketers in 140 characters or less.

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The New Content Marketing Manifesto

  1. 1. B  Squared  Media,  LLC   Founder  &  Chief  Social  Strategist   Twi<er  (biz):  @B2MediaLLC   Twi<er  (personal):  @MadSMScienEst     Brooke  Ballard  =  B  Squared  
  2. 2. “Content & data are at the center of everything. Search engines & social networks wouldn’t exist if it weren’t for content.”
  3. 3. “You’re a brand if you do and a brand if you don’t.”
  4. 4. “The thing is, we’re all media companies now. What conversations are you creating with content?”
  5. 5. “Social is how customers hear about you, search is how they find you, and content is how they will remember you.”
  6. 6. “Content enables connection, conversation and collaboration.”
  7. 7. “Consistently creating share- worthy content is what turns your online audience into brand ambassadors, collaborators and customers.”
  8. 8. “Great content helps to tell your brand’s story in a engaging and memorable way.”
  9. 9. “It all starts with the story. If you don’t have a good story, find it. And if you can’t tell a good story, learn.”
  10. 10. “Context and timeliness set the stage for, and are a vital foundation for, content.”
  11. 11. “When you publish any kind of content, you always know where it starts, but you might be surprised to find out where it ends up.”
  12. 12. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.”
  13. 13. “Good content isn’t about storytelling. It’s about telling a true story well.”
  14. 14. “Content is fire, social media is gasoline.”
  15. 15. “Traditional marketing talks at people. Content marketing talks with them.”
  16. 16. “Content is King but engagement is Queen, and the lady rules the house!”
  17. 17. “Content marketing is the hottest trend in marketing because it is the biggest gap between what buyers want and what brands produce.”
  18. 18. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”
  19. 19. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’”
  20. 20. “The bottom line is that there is only one true branding mechanism online and that’s content marketing.”
  21. 21. “No matter what, the very first piece of social media real estate I’d start with is a blog.”
  22. 22. “Content marketing is a commitment, not a campaign.”
  23. 23. “Trust has never been more important as a corporate asset & it needs to be managed for people to believe the information you’re putting out.”
  24. 24. “You have to market your marketing.”
  25. 25. “We wrote our first blog post before we wrote our first line of code.”
  26. 26. “If you create great content, huzzah. But if it doesn’t move anywhere, you’re not succeeding.”
  27. 27. “Everything ultimately comes down to trust.”
  28. 28. “58% say original written content is the most important form of content.”
  29. 29. “Make the customer the hero of your brand’s story.”
  30. 30. “Never build your content ship on rented land.”
  31. 31. “There is no more B2B or B2C. It’s H2H – Human to Human.”
  32. 32. “Power doesn’t come from content, power comes from content that MOVES.”
  33. 33. “Align your visual voice with your audience and brand identity.”
  34. 34. “When you connect with influencers and use their content, you build your own influence as well.”
  35. 35. “How do you create too much content? It’s like too much sex – is there such a thing?”
  36. 36. “We don’t need more content marketing, we need more relevant content.”
  37. 37. “If your message is for everybody, your message is for nobody.”
  38. 38. “Content that helps is superior to content that sells.”
  39. 39. “Having a story today is what separates companies – people don’t just wear our shoes, they tell our story .”
  40. 40. “Without strategy, content is just stuff, and the world has enough stuff.”
  41. 41. “Think conversation, not campaign.”