Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Zen and the business plan

1,159 views

Published on

Published in: Business
  • Be the first to comment

Zen and the business plan

  1. 1. Zen and the Business Plan <ul><li>presented by </li></ul><ul><li>Scott Miller </li></ul>
  2. 2. Do you need a 50 page business plan? <ul><li>&quot;Rip it Out&quot; Video </li></ul>
  3. 3. Why be Brief? <ul><li>Investors don’t read a long plan </li></ul><ul><li>Hard to keep a long plan, current </li></ul><ul><li>Poor tool for having a “conversation” </li></ul><ul><li>Banks like them....but banks don’t like us </li></ul>
  4. 4. Why be Brief? <ul><li>A long plan does not guarantee success </li></ul><ul><li>Most of you will go with “Plan B” </li></ul><ul><li>Writing the plan should be joyous! </li></ul>
  5. 5. Why write a plan? <ul><li>Document our “Hypothesi” </li></ul><ul><li>Speculate about the future </li></ul><ul><li>Ground our assertions </li></ul><ul><li>** Form a basis for a “conversation”, with investors, partners, employees, spouses </li></ul>
  6. 6. The Business Plan as a “living document” <ul><li>To be updated as we learn more </li></ul><ul><li>Out with the old hypothesis, in with the new! Plan B. </li></ul>
  7. 7. Our plan should be <ul><li>A pleasure to write </li></ul><ul><li>Easy and FAST to read </li></ul><ul><li>Easy to update </li></ul><ul><li>Easy to share </li></ul>
  8. 8. The “One Pager Plus” <ul><li>Economy of language </li></ul><ul><li>Forces us to be “clear” </li></ul><ul><li>Conversations are efficient and quick to start </li></ul>
  9. 9. <ul><li>One Line Pitch </li></ul><ul><ul><li>Leaves them wanting more </li></ul></ul><ul><li>Business Summary </li></ul><ul><li>Team </li></ul><ul><li>Customer Problem </li></ul><ul><li>Product / Service </li></ul>Class shares........
  10. 10. <ul><li>Target Market </li></ul><ul><li>Sales / Marketing Strategy </li></ul><ul><li>Business Model </li></ul><ul><li>Competitors </li></ul><ul><li>Competitive Advantage </li></ul>Class shares........
  11. 11. Financials <ul><li>Many entrepreneurs suffer here </li></ul><ul><li>Start simple </li></ul><ul><li>Detail and form is business dependent </li></ul>
  12. 12. Website, LLC Financials Year 1 Year 2 Year 3 Customers Revenues Avg. Sell Price
  13. 13. Service & Products, LLC Financials Year 1 Year 2 Year 3 Revenues Gross Profit Net Profit
  14. 14. “Plus”
  15. 15. Competitive Matrix Cincinnati Hamburgers Cincinnati Hamburgers Convenience * You determine the competitive axis Taste Terry’s FlippDaddy’s McDonald’s
  16. 16. Cash Flow Projection
  17. 17. Sales / Marketing Plan <ul><li>Calculate your Total Addressable Market (TAM) </li></ul><ul><li>Customer Acquisition Cost (CAC) </li></ul><ul><li>Lifetime Customer Value (LCV) </li></ul>
  18. 18. Customer Portrait <ul><li>Who are they? </li></ul><ul><li>What is their problem? </li></ul><ul><li>What are their aspirations? </li></ul><ul><li>IAMS example </li></ul>
  19. 19. Team <ul><li>If you don’t have a lot to say, don’t. </li></ul>
  20. 20. Intellectual Property (IP) <ul><li>Don’t disclose too much. A bit of mystery is good. </li></ul><ul><li>Your plan may fall into enemy hands! </li></ul>
  21. 21. Go for it!

×