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Demonstrating an understanding of how to leverage the opportunity of social media marketing in the B2B space can be overwhelming to marketers. In today’s challenging environment businesses need to get as much engagement as possible from the right individuals. Building communities and becoming a thought leader is a key method of reaching your B2B audience. Relationships are based on trust and people trust brands that provide them with answers to their questions, keep them informed and ahead of their competitors. We are working with global brands to sell online and understand how to identify key selling behaviours via online conversations.
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