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From blogs to Facebook pages to Twitter feeds, there's a lot of talk about your brand online – and a lot of different people doing the talking. The challenges aren’t just in identifying and reaching out to key influencers, nor merely monitoring, measuring and interpreting the activity. They’re also in working out who’s talking to whom and who owns what; in short, who does online PR.
This workshop will take a closer look at:
What do we mean by online PR?
Why you need an integrated approach
How to determine influencers relevant for your clients and brands
Best practices for listening and engaging with influencers
Taking it to the next level – linking engagement with business objectives and measuring ROI