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Online PR: or storytelling in a social media world

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From blogs to Facebook pages to Twitter feeds, there's a lot of talk about your brand online – and a lot of different people doing the talking. The challenges aren’t just in identifying and reaching out to key influencers, nor merely monitoring, measuring and interpreting the activity. They’re also in working out who’s talking to whom and who owns what; in short, who does online PR.

This workshop will take a closer look at:

What do we mean by online PR?
Why you need an integrated approach
How to determine influencers relevant for your clients and brands
Best practices for listening and engaging with influencers
Taking it to the next level – linking engagement with business objectives and measuring ROI

Published in: Business, Education
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Online PR: or storytelling in a social media world

  1. 1. Online PROr, Storytelling in a Social Media World Paul Miller, Head of Digital Strategy #cisionuk
  2. 2. The StorytellingSection Divider
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  4. 4. in 1950 #cisionuk
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  7. 7. "We live in a time not of mainstream but of many streamsor even, that we have come to delta"John Cage77
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  11. 11. THE CANON (MAINSTREAM MEDIA) CHATTER (SOCIAL MEDIA) INFLUENCE METRICS1111
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  17. 17. 100 2500 80 2000 Pageviews and Entrances Goal Conversions 60 1500 40 1000 20 500 0 0 01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010 Goal Conversions Unique Pageviews Entrances1717
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  23. 23. The StorySection Divider
  24. 24. “Consumers don’t by products so much as narratives” William Gibson Pattern Recognition (2003)2424
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  33. 33. QuestionsSection Divider
  34. 34. Power your story.Paul MillerHead of Digital Strategypaul.miller@cision.comuk.cision.com@cisionuk #cisionuk

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