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Me and my mobile, sitting in a tree, K.I.S.S.I.N.G.

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Me and my mobile, sitting in a tree, K.I.S.S.I.N.G.

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Me and my mobile, sitting in a tree, K.I.S.S.I.N.G.

  1. 1. Jason Talbot Partner, The Crocodile = .-'3-': B2Brnobileromance use rue
  2. 2. PLEASE TURN OFF YOUR MOBILE DEVICE
  3. 3. LOVE MAKING 101
  4. 4. BEHAVIOUR DEMAND 7 1 ‘‘‘. ’.ii! .‘ In . ' / - ‘ is , ‘AA , l .3‘. II 3 MOBILE
  5. 5. ONE + ONE = THREE
  6. 6. 3 ll_l -‘ rj ijré I ll I/ ‘I *>JC_“_: ;‘ 'W '7‘! I I "W u| ' I; ti'3 I N .5 F r": . 3.. . «_ . J‘J'/ I. J
  7. 7. KEY TAKEO UTS The world is more connected but marketing is becoming more regionalized, and more individualized. Personalization is not a trend. It is a marketing tsunami that will transform how we think about and manage global brands. Larry Light Former CMO McDonald's
  8. 8. +5 __? ,., A—— — .4-» I Li Darling you never listen to me. .. . .?
  9. 9. homo sapiens homo officius homo mobilus
  10. 10. EVERYONE'S LOVlN' MOBILE Smartphone take-up, by age and socio-economic group 2012 Proportion of adults (96) 2013 2014 100 T T , as 34 , 80 -: - 41 ‘I3’ - 72 -1- -76-" 68 61: I >‘} 60 “V61 T V ( 60 1| 8 ‘60 58» SR 7 3‘ I H 39 I 46 4 4o + ~ ~ -~72 ' 1- — , , L38 20 ~ 4- — s —“" — — — I 5 3 l 0 _, 7 _IV 7 _ _ ‘L 7 , , 7, Total 16-24 25-34 35-54 55-54 65+ AB c1 c2 DE Source: Ofcom research, data as at Q1 of each year [8ase: All adults 16:]
  11. 11. WE'RE ON MOBILE HOURS PER DAY
  12. 12. BUSINESS FOLKS LOVE MOBILE TOO I= I|= ||= ||= ||= I 46% : : : : = 27% I 2010 | I|| |I| |I| C to! executives use in tablet usage smartphones on since I‘ ‘ a daily basis Source: Forbes Insights in association with Coogle Z013
  13. 13. MOBILE IS THE NEW WORKPLACE Executives bring the officewherever they go 2 in 3 executives us their mobile devices while in the office Where executives use their mobile devices to gather business information 90% On business trips 73% During personal time 71% while socializing for business 70% While commuting 5595 In the office 50% _ While watching TV 41% — During exercise/ recreation Source: Forbes Insights in association with Google 2013
  14. 14. ’ F *”'”I 1 , . F’ ‘ ”' Ii‘ i: 'ui‘vI IV, ‘-lVl__Il‘l' "I . i7"I , i ' P. "“u-, .- *(e)iI| II'| s=_l*i!7=(él'J , -iélifli; , "i'_i| I‘-‘iillfil-, ‘i. ‘,—‘ " 1‘: ‘ Z 72% executives use a mobile device to 1* ‘ ‘ " I look up a product or service upon first hearing about it of executives report using a smartphone for product research in the weeks prior to purchase 2’ O of executives are comfortable making a purchase on their mobile device " . llLifi. r “: .~,7l3.'. =!£'u tiflwv‘ ‘Ir tr/ =1. l'. rV’lVTl‘I"; >,. » 1" aasuiaaciaisxganefiinsvmzgéatiiiémsmiaiigmggmein ii. .. I
  15. 15. I I THE MOBILE LAND RUSH
  16. 16. KEY TAKEOUTS In 1910, Scottish writer and poet Andrew Long said. .. He uses statistics as a drunken man uses lamp—posts. .. for support rather than illumination.
  17. 17. +I2I . .____, “—. — -re: I’_‘I You know what I like. .. . .and how you like it : )
  18. 18. SO HOW DO I "DO" MOBILE?
  19. 19. SHOW MOBILE I SOME LOVE Make sure you offer your customers a good Mobile expeflence 1in4 IT decision makers leave a mobile unfriendly website straight away Source: Forbes Insights in association with Coogle 2013
  20. 20. GAIN MOBILE INSIGHTS
  21. 21. M; I I3 ILE WEIZ
  22. 22. _ _ _' . ___ , " — L. -L I-I BENCHES r). lai. Es “STORAGE ' Q THTTZO 9- - I I ' . . -_ ll, ., ._; - _. _ ___ . _5 , = 7» A - ‘ _ _. ' ,2 $ ' I--'. _» -. ‘ v_. « . '. ‘ ' ' ‘ I‘ < _i. H}: ‘I LIGHT TEXTILES IDEAS The offer is valid on the tcmlory of Russa. All prices are in rubles. nponnomcuuc ,1ei“4c*reureni. uo ua 1-cppu ropvu Poccim_ Dcc ucum yxauanu n pyfirmx. 2 cm nnu»~a. ,-. u.a. .e. .g, .u. .;. n-, ... -.. .n. ..«. ... ,._.
  23. 23. KEY TAKEOUTS The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker Consultant/ Author
  24. 24. +I2I . ______, ,‘A_. — .4-» I ‘. . II You were amazing! ... 7 I Practise makes perfect ; )
  25. 25. MOBILIZING 1 IE Zfi 3‘ MOBILIZING MOBILIZING MOBILIZING MARKETING THE PRODUCTS ENTERPRISE AND SERVICES
  26. 26. MOBILIZING MARKETING 0000 vodafone UK 3G 13254 I 53 1 / F3- __ I! @§>‘} 23 JUNE - 6 JULY 2014 Sunny 60°F 16°C Play commences at 1:00 pm OTHER COURTS Play commences at II: OO am . -m-uu2=nf. :iI; ‘-ngv. --' :19.» ~um: - 'IlI'. I:-‘-'Il_: |!I nu-Y4 rim My Wimbledon
  27. 27. MOBILIZING THE , , ENTERPRISE 7'
  28. 28. MOBILIZING PRODUCTS AND SERVICES I HayGroup Journey ‘ W ' c_. .., »_. .‘. .g_ Journey '-‘ ‘:4 I Tal. -9 your graduat-: -s on a Journey of S—? II-d| SCOVQr)'. . . I
  29. 29. KEY TAKEO UTS You h. ;a, Ve ; a . g_o"od vefrs: ‘ion‘o"f all-the 'F'a, ce'boojk Fe-atu‘res you k4n: o'w-_an‘d wantfon your phone. So the n'e_x't t? hin‘g4we'i'[e 9.Oi'n1g to do is get‘ really good at building new miobile first experie. n‘ces' M. Zuckerberg FaceBook
  30. 30. ‘ I A Where’s this relationship going?
  31. 31. WHAT'S NEXT FOR MOBILE?
  32. 32. A successful relationship requires I Falling in love many times, always with the same person. Here's to Mobile and " B2B and the ~. . many happy years they '" have ahead.
  33. 33. I l __. __, .,A— V l Thanks for listening. .. I . .tweet me #B2Bmobi| eromance
  34. 34. I l __. __, .,A— V l Thanks for listening. .. I . .tweet me #B2Bmobi| eromance

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