It’s not just the planning, or even the content that determines the success of your content campaign. Measuring and optimising as you go offers the key to success when it comes to running an effective content marketing campaign.
In this presentation, we’ll demonstrate how measurement, improvement, and iteration make the difference between an average-performing campaign and a successful one.
We’ll take you through our journey in managing an 11-month long content marketing campaign involving a talking vegetable (yes it’s for real – his name is Ricky Leeks):
The marketing problem we were trying to solve
How we went about solving it
Where it all started to go wrong, and how an analytical approach helped turn it around
The results and how what we learnt has informed our latest content marketing campaign