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In a practical presentation, René will outline why your business needs to look at employing a content strategy, how to get it off the ground, get people reading, engaging, sharing and acting on it and how to ensure you never run out of content. René will draw on his experience working in B2B marketing and as a prolific blogger and use some of the latest industry examples to show how it's done effectively.
Understand the reasons why and the benefits gained from good customer focused content
Find out how to cost effectively get a content marketing strategy off the ground
Identify the best, quick win content options
Know what to do to ensure your beautiful content is seen by as many people as possible