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The Fujitsu Cloud Computing campaign was developed by DirectionGroup to deliver valuable and relevant content into a landscape overcome by hype and mixed messages, while positioning Fujitsu as authoritative thought-leaders.
Aimed at IT decision makers and influencers, this integrated campaign used social media and research to inform the content strategy. Direct comms and media partnerships delivered the content to prospects and a broader audience, while the content itself was used in sales nurturing. Eoin will discuss the strategy and implementation of this content-lead campaign which included practical advice, expert opinions, video interviews, research and assistance with creating a business case.