During this session Richard will discuss the various advantages of and challenges facing the B2B marketer when delivering content marketing to their sales funnel. The session will investigate:
How bringing sales and marketing together allows you to put marketing in the driving seat.
With so much content out there, things are becoming cloudy and saturated – so how do you stand out?
The importance of understanding the psychographic (needs and mentality of buyers) rather than demographic (size of company, job title and so on).
Mapping content to the buying cycle – how does this affect the sales funnel?
Finding your audience online – where are they and what do they want to consume?
What types of content work well, when and where?
How to distribute your content? – email, social, etc