How your buyers are changing:the Buyersphere Report 2012John Bottom, Base OneKate Thompson, McCallum LaytonJoel Harrison, ...
So why should you spend the next 40 minutesus?Find out how your buyers are changing:How they use information to make purch...
About the surveyOnline survey800 participants(500 UK, 100 Italy, 100 Germany, 100 France)B2B decision makersInvolved in bu...
How do buyers inform theirpurchases?
How do buyers inform their purchases?
Which are the most useful sources?
What do you mean by word of mouth?
What about buyers of the future?
The Millennials are coming
The picture in 2022?  75%?
A growing thirst forinformation
2011 v 2012
The art of conversation
Information v conversation
Information v conversation
Are we getting boredof social media?
Decreasing usage of social media?
2011 v 2012
Stages in the buying process
Stages in the buying process
Stages in the buying process
Stages in the buying process
It s good to share
Attitudes to sharing
Attitudes to sharing
Europeandifferences?
Main national differences(Data weighted to adjust for varying proportions of IT and youngerrespondents in each sample)
Do you doiContent?
Do you do iContent?
What have we learned?Social media usage is down on last year  But arrival of Gen Y will more than              compensate
What have we learned?       Word of mouth is still kingBut Gen Y consider social media to be the              same thing
What have we learned?   Buyers are hungry for informationThey value real dialogue more than static                 content
What have we learned?Different activities should be deployed for  different stages of the buying process            People...
What have we learned?Italian buyers use social media more than the                    French         Mobile apps are becom...
Full report available in June at    www.b2bmarketing.net        @basebot     www.baseone.co.uk
Upcoming SlideShare
Loading in …5
×

Buyersphere 2012 - webcast slides

465 views

Published on

Highlights of the 2012 Buyersphere Report – developed by B2B Marketing, Base One and McCallum Layton – showing changing trends in business buyers' use of social media and information sources generally.

Published in: Business, Technology
  • Be the first to comment

Buyersphere 2012 - webcast slides

  1. 1. How your buyers are changing:the Buyersphere Report 2012John Bottom, Base OneKate Thompson, McCallum LaytonJoel Harrison, B2B Marketing [Chair]
  2. 2. So why should you spend the next 40 minutesus?Find out how your buyers are changing:How they use information to make purchase decisionsWhere they get information fromHow they use it at different stages of the buying cycleHow influential different channels areHow they share information with each other…and you re the first to hear it
  3. 3. About the surveyOnline survey800 participants(500 UK, 100 Italy, 100 Germany, 100 France)B2B decision makersInvolved in business purchase of over £20,000during last 12 months
  4. 4. How do buyers inform theirpurchases?
  5. 5. How do buyers inform their purchases?
  6. 6. Which are the most useful sources?
  7. 7. What do you mean by word of mouth?
  8. 8. What about buyers of the future?
  9. 9. The Millennials are coming
  10. 10. The picture in 2022? 75%?
  11. 11. A growing thirst forinformation
  12. 12. 2011 v 2012
  13. 13. The art of conversation
  14. 14. Information v conversation
  15. 15. Information v conversation
  16. 16. Are we getting boredof social media?
  17. 17. Decreasing usage of social media?
  18. 18. 2011 v 2012
  19. 19. Stages in the buying process
  20. 20. Stages in the buying process
  21. 21. Stages in the buying process
  22. 22. Stages in the buying process
  23. 23. It s good to share
  24. 24. Attitudes to sharing
  25. 25. Attitudes to sharing
  26. 26. Europeandifferences?
  27. 27. Main national differences(Data weighted to adjust for varying proportions of IT and youngerrespondents in each sample)
  28. 28. Do you doiContent?
  29. 29. Do you do iContent?
  30. 30. What have we learned?Social media usage is down on last year But arrival of Gen Y will more than compensate
  31. 31. What have we learned? Word of mouth is still kingBut Gen Y consider social media to be the same thing
  32. 32. What have we learned? Buyers are hungry for informationThey value real dialogue more than static content
  33. 33. What have we learned?Different activities should be deployed for different stages of the buying process People still print!
  34. 34. What have we learned?Italian buyers use social media more than the French Mobile apps are becoming more relevant
  35. 35. Full report available in June at www.b2bmarketing.net @basebot www.baseone.co.uk

×