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This session focuses on making social media work in B2B - ensuring your brand connects with the right audience, in the right space, in the right way.
How effective is social media in the B2B marketing toolkit?
What is best-practice?
Should you have a social media marketing strategy?
What are the tools and technologies you should be using to engage your audience?
With a recent report by the Economist Intelligence Unit highlighting that “the winning differentiator is no longer the product or the price, but the level of engagement – the degree to which a company has success in creating a long-term relationship with the customer” – it becomes clear how important it is for B2B marketers to access all channels to increase engagement with customers.